{"id":109274,"date":"2014-07-15T12:05:54","date_gmt":"2014-07-15T12:05:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=109274"},"modified":"2014-07-15T12:05:54","modified_gmt":"2014-07-15T12:05:54","slug":"debenhams-revine-in-romania-la-un-an-dupa-ce-a-inchis-magazinele","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=109274","title":{"rendered":"Debenhams revine \u00een Rom\u00e2nia, la un an dup\u0103 ce a \u00eenchis magazinele"},"content":{"rendered":"<p>\n&#8220;Debenhams reintr\u0103 pe pia\u0163a local\u0103 \u015fi negociaz\u0103 un contract de \u00eenchiriere cu proprietarii Bucure\u015fti Mall (unde a fost deschis \u015fi primul magazin Debenhams \u00een 2007 de c\u0103tre compania RTC Holding, care de\u0163inea franciza la acea vreme, n.r)&#8221;, au spus sursele citate.<\/p>\n<p>\n<strong>Debenhams a \u00eenchis cele 6 magazine pe care le de\u0163inea \u00een Rom\u00e2nia, iar retailerul britanic a anun\u0163at o pierdere contabil\u0103 de 3,8 milioane de lire sterline<\/strong> (4,4 milioane euro) \u00een urma \u00eenchiderii acestora, care func\u0163ionau \u00een franciz\u0103, preciz\u00e2nd c\u0103 francizorul local &#8220;a e\u015fuat&#8221; \u00een contextul condi\u0163iilor &#8220;foarte dificile&#8221; de pe pia\u0163\u0103.<\/p>\n<p>\nOmul de afaceri Octavian Radu, care de\u0163inea \u00een perioada de boom peste zece francize ale unor branduri interna\u0163ionale de mod\u0103, a anun\u0163at anul trecut c\u0103 renun\u0163\u0103 la afacerile \u00een domeniu \u015fi \u00eenchide magazinele Debenhams.<\/p>\n<p>\nRadu acuza atunci sc\u0103derea puterii de cump\u0103rare \u00een contextul crizei, dublarea suprafe\u0163ei mall-urilor \u00een perioada 2008-2012 \u015fi dezvoltarea agresiv\u0103 pe pia\u0163a rom\u00e2neasc\u0103 a unor branduri competitive precum Zara \u015fi H&#038;M.<\/p>\n<p>\n<strong>Ultimele magazine Debenhams din Rom\u00e2nia au func\u0163ionat \u00een centrele comerciale Plaza Rom\u00e2nia \u015fi Bucure\u015fti Mall.<\/strong><\/p>\n<p>\nRe\u0163eaua Debenhams cuprinde peste 240 de magazine, \u00een 28 \u0163\u0103ri, \u015fi comercializeaz\u0103 articole \u015fi branduri \u00een exclusivitate, sub semn\u0103tura unor designeri interna\u0163ionali.<\/p>\n<p>\nBucure\u015fti Mall, primul centru comercial din Rom\u00e2nia, de\u0163inut de Anchor Grup din Turcia, se afl\u0103 \u00een proces de remodelare a spa\u0163iilor de retail, program de investi\u0163ii care a \u00eenceput recent. Compania inten\u0163ioneaz\u0103 s\u0103 mute supermarketul Mega Image de la parter la subsol, unde a fost deja relocat magazinul Intersport, \u00een aceast\u0103 parte a centrului urm\u00e2nd s\u0103 fie realizat\u0103 o zon\u0103 dedicat\u0103 serviciilor. Celelalte magazine vor fi grupate pe categorii de clien\u0163i c\u0103rora li se adreseaz\u0103.<\/p>\n<p>\n\u00cen centrul comercial au mai fost deschise \u00een ultima perioad\u0103 mai multe magazine printre care Time Out, Tom Tailor \u015fi urmeaz\u0103 LC Waikiki.<\/p>\n<p>\nDe asemenea, magazinul H&#038;M de la parter este \u00een proces de extindere \u015fi la etajul 1 al centrului comercial, astfel c\u0103 suprafa\u0163a ocupat\u0103 de brandul suedez va cre\u015fte cu aproape 70%.<\/p>\n<p>\nBucure\u015fti Mall are un grad de ocupare de circa 85% \u015fi o suprafa\u0163\u0103 \u00eenchiriabil\u0103 de circa 37.000 metri p\u0103tra\u0163i, dup\u0103 extinderea din 2007, cu 9.000 de metri p\u0103tra\u0163i, iar m\u0103sura de remodelare \u015fi modernizare a centrului comercial vine \u00een contextul \u00een care \u00een Bucure\u015fti urmeaz\u0103 s\u0103 mai fie deschise \u00eenc\u0103 trei centre comerciale, Mega Mall \u00een Pantelimon, ParkLake \u00een cartierul Titan \u015fi Veranda \u00een zona Obor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul britanic Debenhams revine pe pia\u0163a rom\u00e2neasc\u0103, iar primul magazin ar putea s\u0103 fie deschis \u00een Bucure\u015fti Mall din Vitan, la un an dup\u0103 ce omul de afaceri Octavian Radu a \u00eenchis ultimele dou\u0103 magazine ale brandului \u015fi a renun\u0163at la franciz\u0103, au declarat pentru MEDIAFAX surse din pia\u0163a de retail.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7778,98],"class_list":["post-109274","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-debenhams","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109274"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109274\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}