\n\u015ei, chiar autorul spune, nu este o carte relaxant\u0103, pentru c\u0103 solicit\u0103 r\u0103bdare, disponibilitatea de a accepta puncte de vedere opuse normalit\u0103\u0163ii cultivate de abord\u0103rile didactice standard, dar \u015fi timp, mai mult timp dec\u00e2t cel alocat citirii unui manual de afaceri obi\u015fnuit. Ce ve\u0163i ob\u0163ine \u00een schimbul r\u0103bd\u0103rii, disponibilit\u0103\u0163ii \u015fi timpului alocat cititului? R\u0103spunsuri. Este o abordare care pune sub semnul \u00eentreb\u0103rii valabilitatea teoriilor de management strategic de import \u015fi care vrea s\u0103 atrag\u0103 aten\u0163ia asupra modului superficial \u00een care sunt adoptate unele concepte, idei sau teorii.<\/p>\n
\nR\u0103spunsurile sunt adaptate mediului de afaceri rom\u00e2nesc \u015fi nu prelu\u0103ri “de-a gata” din traduceri americane, iar autorul ofer\u0103 \u015fi un pachet de studii de caz, exemple ce pot fi u\u015for generalizate, pentru c\u0103 avem “sucursala unei firme str\u0103ine”, “fosta companie de stat privatizat\u0103 prin MEBO” \u015fi “ini\u0163iativa antreprenorial\u0103 care a dus la un grup de firme”.<\/p>\n
\nC\u00e2teva titluri de capitol sunt gr\u0103itoare pentru tematic\u0103 \u015fi modul de abordare: “Strategomania terminologic\u0103: invazie, infla\u0163ie, haos”, “Defini\u0163ia modern\u0103 a strategiei; implica\u0163ii pro-haos”, “Viziunea, un enun\u0163 vag despre viitorul organiza\u0163iei”, “Resurs\u0103, competen\u0163\u0103, capabilitate: triunghiul alba-neagra”, “Guvernan\u0163a corporativ\u0103, apusul puterii generalului”, “Responsabilitatea social\u0103 a corpora\u0163iei: noua marot\u0103 cu iz de marketing”, “Problemele controlorilor \u015fi cine controleaz\u0103 pe cine?”.<\/p>\n
\n“Ar fi extraordinar ca timpul s\u0103 aduc\u0103 rezolvarea unui num\u0103r c\u00e2t mai mare dintre problemele semnalate de aceast\u0103 carte. Din p\u0103cate, semnele \u00eembucur\u0103toare \u00een acest sens sunt firave, \u00een timp ce lucr\u0103rile ce ofer\u0103 o perspectiv\u0103 \u00abdin partea opus\u0103\u00bb, cum sunt cele ale lui Richard Rumelt sau Henry Mintzberg, se \u00eenmul\u0163esc. Poate este exagerat s\u0103 se afirme, \u00een stil american, c\u0103 \u00abPorter este mort!\u00bb sau \u00abKotler este mort!\u00bb, \u00een sensul figurat al neg\u0103rii valabilit\u0103\u0163ii ideilor lor, dar o abordare marcat\u0103 de un entuziasm mai re\u0163inut \u015fi de o nuan\u0163\u0103 critic\u0103 ar fi mai… strategic\u0103”, spune autorul.<\/p>\n
\nBogdan B\u0103canu – “Anti-Strategic Management”, Editura Polirom, Ia\u015fi, 2014<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" O carte serioas\u0103, pe o tem\u0103 serioas\u0103: “Anti-Strategic Management”, scris\u0103 de profesorul Bogdan B\u0103canu de la Facultatea de \u015etiin\u0163e Economice \u015fi Administrare a Afacerilor a Universit\u0103\u0163ii Transilvania din Bra\u015fov, \u00ee\u015fi propune s\u0103 dep\u0103\u015feasc\u0103 zona scrierilor u\u015furele, ce \u0163in de pop-cultura managementului \u015fi care promit succese imediate, abord\u0103ri non\u015falante \u015fi rezultate ie\u015fite din comun.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[7826,81,37255,37254,7985,7193,21654,16545,8867],"class_list":["post-108632","post","type-post","status-publish","format-standard","hentry","category-carte","tag-administrare","tag-afaceri","tag-anti-strategic-management","tag-bogdan-bacanu","tag-brasov","tag-carte","tag-editura-polirom","tag-profesor","tag-universitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108632"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108632\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}