{"id":108563,"date":"2014-06-27T09:00:00","date_gmt":"2014-06-27T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=108563"},"modified":"2014-06-27T09:00:00","modified_gmt":"2014-06-27T09:00:00","slug":"antreprenorul-care-in-loc-sa-importe-utilaje-prefera-sa-le-faca-el","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=108563","title":{"rendered":"Antreprenorul care \u00een loc s\u0103 importe utilaje prefer\u0103 s\u0103 le fac\u0103 el"},"content":{"rendered":"<p>\nCONTEXTUL: \u00cen 1999, produc\u0103torul de pavele, borduri \u015fi rigole Symmetrica a inaugurat o fabric\u0103 la Vere\u015fti, \u00een jude\u0163ul Suceava, pentru care a importat o linie de produc\u0163ie din Danemarca. Compania a fost \u00eenfiin\u0163at\u0103 \u00een 1994 de doi antreprenori rom\u00e2ni, Florentina-Mihaela Stanciu \u015fi Florin-Cristinel Stanciu.<\/p>\n<p>\nDECIZIA: \u00centruc\u00e2t pe l\u00e2ng\u0103 costurile de achizi\u0163ie a liniei de produc\u0163ie s-au dovedit a fi importante \u015fi cheltuielile de service, \u201ene-am g\u00e2ndit c\u0103 singura solu\u0163ie pentru a sc\u0103dea costurile este s\u0103 asigur\u0103m service-ul intern\u201e, declar\u0103 Sebastian Bobu, directorul executiv al Symmetrica. Pornind de la aceast\u0103 idee a fost \u00eenfiin\u0163at un atelier pentru produc\u0163ia de componente, iar ulterior compania a putut s\u0103 realizeze integral liniile de produc\u0163ie.<\/p>\n<p>\nEFECTELE: \u201eProducerea intern\u0103 a liniilor de fabrica\u0163ie ne-a permis s\u0103 ne dezvolt\u0103m mai rapid \u015fi cu costuri mai mici\u201e, spune Bobu. Concret, investi\u0163ia ini\u0163ial\u0103 \u00eentr-o fabric\u0103 este mai mic\u0103 cu 30%, la care se adaug\u0103 \u015fi reducerea de costuri pentru transport \u015fi service. Or din 2010 compania s-a dezvoltat rapid, inaugur\u00e2nd \u00eenc\u0103 patru fabrici, ajung\u00e2nd \u00een 2013 la o cot\u0103 de pia\u0163\u0103 de 24% \u015fi 235 de angaja\u0163i. Symmetrica a realizat anul trecut o cifr\u0103 de afaceri de 15,4 milioane de euro, fa\u0163\u0103 de 14 milioane de euro \u00een 2013.<\/p>\n<hr \/>\n<p>\nVESTUL \u0162\u0102RII \u015eI SUDUL MOLDOVEI SUNT LOCURILE \u00ceN CARE SYMMETRICA PL\u0102NUIE\u015eTE S\u0102-\u015eI DESCHID\u0102 ALTE UNIT\u0102\u0162I DE PRODUC\u0162IE, ESTIM\u00c2ND C\u0102 ACOPER\u0102, PRIN CELE CINCI FABRICI PE CARE LE ARE \u00ceN PREZENT, 80% DIN SUPRAFA\u0162A \u0162\u0102RII. Mai mult, \u201estudiem posibilitatea m\u0103ririi capacit\u0103\u0163ii \u00een zonele \u00een care exist\u0103 poten\u0163ial\u201e, spune Sebastian Bobu, directorul executiv al Symmetrica, companie care de\u0163ine 24% din pia\u0163a de profil. Reprezentantul companiei ad\u0103ug\u0103 c\u0103 \u00een condi\u0163iile unei pie\u0163e \u201e\u00eenc\u0103 incerte este foarte dificil s\u0103 facem estim\u0103ri cu privire la evolu\u0163ia businessului din acest an\u201e.<\/p>\n<p>\nCompania \u015fi-a bugetat o cifr\u0103 de afaceri similar\u0103 rezultatelor de anul trecut &#8211; 15,4 milioane de euro, \u00een cre\u015ftere fa\u0163\u0103 de 2012 (14 milioane de euro) \u015fi de peste dou\u0103 ori mai mult dec\u00e2t \u00een 2010, c\u00e2nd a \u00eenregistrat o cifr\u0103 de afaceri de 7 milioane de euro. \u201ePlanurile Symmetrica pentru anul \u00een curs vizeaz\u0103, \u00een primul r\u00e2nd, men\u0163inerea cotei de pia\u0163\u0103 cel pu\u0163in la nivelul actual &#8211; 24%, dar \u015fi \u00eembun\u0103t\u0103\u0163irea capacit\u0103\u0163ilor de produc\u0163ie \u00een vederea cre\u015fterii prezen\u0163ei la nivel teritorial\u201e, declar\u0103 reprezentantul companiei.<\/p>\n<p>\nUna peste alta, cre\u015fterea v\u00e2nz\u0103rilor se leag\u0103 str\u00e2ns de dezvoltarea capacit\u0103\u0163ilor de produc\u0163ie. Compania, \u00eenfiin\u0163at\u0103 \u00een 1994, a deschis prima unitate de produc\u0163ie \u00een 1999, la Vere\u015fti (Suceava), iar din 2010 a inaugurat alte patru fabrici, la Podu Iloaiei (Ia\u015fi), Bolintin Vale (Ilfov), Prejmer (Bra\u015fov) \u015fi Sinterag (Bistri\u0163a). Pentru punerea \u00een aplicare a investi\u0163iilor \u00een fabricile inaugurate din 2010 \u00eencoace a c\u00e2nt\u0103rit greu faptul c\u0103 Symmetrica \u00ee\u015fi construie\u015fte liniile de produc\u0163ie, ceea ce se traduce \u00eentr-o economie de 30% fa\u0163\u0103 de bugetele care includ utilaje aduse din import.<\/p>\n<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5528\/12838085\/2\/30-31-studiu-de-caz.jpg\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5528\/12838085\/2\/30-31-studiu-de-caz.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/a><\/p>\n<p>\n\u00cen 1999, c\u00e2nd a fost inaugurat\u0103 prima unitate de produc\u0163ie, la Vere\u015fti (Suceava), Symmetrica a importat o linie de produc\u0163ie din Danemarca. \u201eNe-am dat \u00eens\u0103 seama c\u0103 pe l\u00e2ng\u0103 achizi\u0163ia \u00een sine exist\u0103 costuri destul de ridicate cu service-ul aferent\u201e, explic\u0103 Bobu. Pornind de la aceast\u0103 idee, a fost \u00eenfiin\u0163at un atelier intern unde a \u00eenceput produc\u0163ia de componente pentru ma\u015finile importate. \u201eA\u015fa a luat na\u015ftere businessul cu liniile tehnologice. \u00cen timp am \u00een\u0163eles c\u0103 putem chiar s\u0103 construim o linie de produc\u0163ie integral \u015fi \u00een acest fel s\u0103 ne diminu\u0103m investi\u0163iile \u00een unit\u0103\u0163ile de produc\u0163ie\u201e, spune reprezentantul Symmetrica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pu\u0163ini produc\u0103tori rom\u00e2ni s-au aventurat s\u0103 deschid\u0103 fabrici noi pe parcursul ultimilor ani, iar produc\u0103torul de pavele, borduri \u015fi rigole Symmetrica se num\u0103r\u0103 printre ace\u015ftia. Din 2010 \u00eencoace a inaugurat patru noi fabrici, iar planurile pentru urm\u0103torii 2-3 ani vizeaz\u0103 investi\u0163ii \u00een alte dou\u0103 noi spa\u0163ii de produc\u0163ie. Cu at\u00e2t mai mult cu c\u00e2t compania a descoperit re\u0163eta prin care s\u0103-\u015fi reduc\u0103 <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[170,255,254,235,388,8611,314,534,7283,10140,246,17961,10236,19913,7442,452,12847,280,8386,18324,60,8018,13251,32991,8316,27300,22923,173,8369,7615,8488,24193,31475],"class_list":["post-108563","post","type-post","status-publish","format-standard","hentry","category-analize","tag-achizitie","tag-antreprenori","tag-atelier","tag-business","tag-cifra-de-afaceri","tag-componente","tag-construire","tag-context","tag-costuri","tag-cota-de-piata","tag-crestere","tag-danemarca","tag-declaratie","tag-descoperire","tag-dezvoltare","tag-director","tag-executiv","tag-fabrica","tag-import","tag-infiintare","tag-piata","tag-planuri","tag-rapid","tag-realizare","tag-reducere","tag-reprezentant","tag-retete","tag-romani","tag-service","tag-spatii","tag-suceava","tag-trecut","tag-unitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108563"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108563\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}