\nFabryo-Atlas Paints produce \u015fi comercializeaz\u0103 sub brandul Apla sisteme profesionale de finisaje pentru construc\u0163ii. Marca Apla, acronim de la Atlas Professional Line Applications, include solu\u0163ii complete de termo \u015fi hidroizola\u0163ii, precum \u015fi solu\u0163ii pentru finisaje (vopsea lavabil\u0103, tencuieli decorative, amorse, gleturi, chituri \u015fi adezivi).<\/p>\n
\n\u201dPortofoliul nostru de finisaje pentru construc\u0163ii s-a extins \u00een ultimii ani, \u00een special pe gama de mortare \u015fi adezivi pentru sisteme de termoizola\u0163ii \u015fi hidroizola\u0163ii flexibile, pe baz\u0103 de ciment\u201d, declar\u0103 Drago\u015f Militaru, CEO Fabryo-Atlas Paints. \u201dPractic, \u00een primele cinci luni ale anului, volumul nostru de v\u00e2nz\u0103ri s-a triplat \u015fi avem nevoie de capacitate suplimentar\u0103 de produc\u0163ie.\u201d<\/p>\n
\nFabryo-Atlas Paints continu\u0103 s\u0103 fac\u0103 investi\u0163ii \u00een cercetare \u015fi dezvoltare, dar \u015fi \u00een extindere. \u201dInvesti\u0163iile noastre s-au ridicat la peste 500.000 euro \u00een 2013, iar \u00een perioada urm\u0103toare vom construi o nou\u0103 fabric\u0103 de mortare, care va dubla capacitatea instalat\u0103\u201d, mai spune CEO-ul Fabryo-Atlas Paints.<\/p>\n
\nLucr\u0103rile la noua fabric\u0103 au \u00eenceput \u00een primul trimestru al anului 2014, pe platforma industrial\u0103 de\u0163inut\u0103 de companie \u00een Pope\u015fti-Leordeni, iar intrarea acesteia \u00een func\u0163iune este preconizat\u0103 pentru luna octombrie 2014.<\/p>\n
\n|n urma fuziunii din 2013 dintre Fabryo Corporation \u015fi Atlas Paints, disponibilitatea produselor Apla a crescut treptat, \u00een acest moment, sistemele de finisaje comercializate sub aceast\u0103 marc\u0103 av\u00e2nd o distribu\u0163ie na\u0163ional\u0103 echilibrat\u0103.<\/p>\n
\n\u201dPentru 2014, ne a\u015ftept\u0103m la o cre\u015ftere a cifrei de afaceri de minim 5%\u201d, adaug\u0103 Militaru. \u201d|n acest moment, cota de pia\u0163\u0103 a m\u0103rcilor noastre principale, Savana, Apla \u015fi Innenweiss este \u00een cre\u015ftere pe majoritatea segmentelor\u201d.<\/p>\n
\nDivizia de Business to Business a Fabryo-Atlas Paints a \u00eenregistrat o cre\u015ftere de 29% a cifrei de afaceri \u00een perioada ianuarie-mai 2014, \u00een ciuda faptului c\u0103 pia\u0163a construc\u0163iilor este \u00eenc\u0103 \u00een declin.<\/p>\n
\nRecent, sub sloganul Apla \u2013 Sisteme recomandate pentru construc\u0163ii \u015fi renov\u0103ri \u2013 Apla a lansat \u015fi prima campanie de comunicare \u2013 de la hidroizolarea \u015fi termoizolarea cl\u0103dirilor, \u015fi p\u00e2n\u0103 la finisaje de interior \u015fi exterior. Campania de comunicare include, pe l\u00e2ng\u0103 TV, panotaj \u00een pie\u0163e \u0163int\u0103, un site dedicat, comunicare online \u015fi un calendar de evenimente de comunicare direct\u0103 cu speciali\u015ftii din domeniu.<\/p>\n
\nFabryo-Atlas Paints de\u0163ine o platform\u0103 de produc\u0163ie de vopsele, mortare \u015fi adezivi \u00een Pope\u015fti-Leordeni \u015fi o alta de produse termoizolatoare \u00een Tunari, Jude\u0163ul Ilfov, \u015fi are, \u00een urma fuziunii, aproximativ 440 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fabryo-Atlas Paints, lider de pia\u0163\u0103 pe segmentul vopselelor \u015fi lacurilor decorative din Rom\u00e2nia, a \u00eenregistrat o cre\u015ftere de 190% a volumelor de mortare v\u00e2ndute sub marca Apla, \u00een primele cinci luni ale acestui an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[7973,9041,7226,246,17205,9673],"class_list":["post-108420","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-adezivi","tag-atlas","tag-constructii","tag-crestere","tag-popesti-leordeni","tag-vopsele"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108420"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108420\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}