\nLumea presei economice din ultimele dou\u0103 decenii este mic\u0103 \u015fi, \u00eentr-un fel sau altul, toat\u0103 lumea a lucrat cu sau a cunoscut pe toat\u0103 lumea. A\u015fa c\u0103, \u00eenainte de orice laud\u0103, trebuie s\u0103 spun c\u0103 Mona a condus Business Magazin o perioad\u0103 bun\u0103 de vreme, iar pe Andreea Ro\u015fca o cunosc \u015fi i-am respectat \u015fi \u00eei respect munca de jurnalist.<\/p>\n
\n\u00cenapoi la carte, care, pentru cine nu \u015ftie, prezint\u0103 \u015fpte istorii antreprenoriale: este vorba de Drago\u015f Petrescu (City Grill, Carul cu Bere); Mihai Marcu (MedLife); Vasile Armenean (Betty Ice); Drago\u015f \u015fi Adrian Pav\u0103l (Dedeman); Adrian Mihai, Felix P\u0103tr\u0103\u015fcanu \u015fi Neculai Mihai (Fan Courier); Dan \u015eucu (Mobexpert); Florin \u015fi M\u0103riuca Talpe\u015f (Bitdefender \u015fi Softwin). Spuneam c\u0103 m-a facut invidios pentru c\u0103: unu, cartea este scris\u0103 bine. \u00eentr-un stil alert, modern, direct, lipsit de inhibi\u0163ii \u015fi de \u015fabloane, o s\u0103 v\u0103 prind\u0103 negre\u015fit. Ba, la un moment dat, s-ar putea s\u0103 v\u0103 \u00eentreba\u0163i, a\u015fa, ca mine, cum de nu a\u0163i aflat, at\u00e2ta amar de vreme, de unele am\u0103nunte care dau culoare c\u0103r\u0163ii – de \u015fedin\u0163ele de familie ale lui Drago\u015f Petrescu, de exemplu.<\/p>\n
\nDoi la m\u00e2n\u0103, cred c\u0103 antreprenoriatul rom\u00e2nesc avea nevoie de o astfel de carte, pentru c\u0103 doar cu Marius Ghenea nu se face prim\u0103var\u0103. Ba chiar vine la momentul potrivit, c\u00e2nd antreprenoriatul local este atacat at\u00e2t din exterior, pe c\u0103i fiscal-birocratice, c\u00e2t \u015fi din interior, dat fiind num\u0103rul de figuri de carton care s-au pr\u0103bu\u015fit sau se pr\u0103bu\u015fesc. A\u015fa c\u0103 ajungem la punctul trei, cel mai important: “Cei care schimb\u0103 jocul” demonstreaz\u0103 c\u0103 se poate. C\u0103 se pot construi \u015fi impune modele reale, care s\u0103 inspire \u015fi s\u0103 formeze.<\/p>\n
\nTitus Leber, un regizor austriac care face filme bazate pe opere muzicale clasice, vorbea la un moment dat, \u00eentr-un text despre Berlioz \u015fi Marcel Duchamp, despre magia posterului. “Femeia de h\u00e2rtie se n\u0103scuse: ieftin\u0103, obiect de pl\u0103cere inofensiv\u0103, domin\u0103 ast\u0103zi lumea noastr\u0103 vizual\u0103 \u015fi mass-medial\u0103. Nu vis\u0103m noi oare la posesia acestor frumoase, la nuditatea lor f\u0103r\u0103 probleme, care devine, tocmai datorit\u0103 intangibilit\u0103\u0163ii sale, sursa fantasmelor autodestructive, a at\u00e2tor frustra\u0163ii \u015fi agresivit\u0103\u0163i?”.<\/p>\n
\nVe\u0163i reg\u0103si frustra\u0163iile \u015fi agresivit\u0103\u0163ile lui Leber \u00een modul \u00een care partea activ\u0103 a vulgului reac\u0163ioneaz\u0103 la orice tentativ\u0103 de a impune un exemplu antreprenorial, \u00eentr-o na\u0163ie care prefer\u0103 de cele mai multe ori s\u0103 se lase m\u0103cinat\u0103 de neputin\u0163e \u015fi fatalism. Ce lipse\u015fte majorit\u0103\u0163ii clasei avute din Rom\u00e2nia sunt posterele, reprezent\u0103ri care s\u0103 par\u0103 reale, tangibile, s\u0103 excite, s\u0103 impun\u0103, s\u0103 i\u015fte aspira\u0163ii. Asta dac\u0103 vrem capitalism adev\u0103rat. “Cei care schimb\u0103 jocul” este o astfel de \u00eentreprindere. Sunt invidios!<\/p>\n
\nMona D\u00eer\u0163u, Andreea Ro\u015fca – “Cei care schimb\u0103 jocul”, Editura Publica, Bucure\u015fti, 2014<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Pu\u0163ine lucruri m-au f\u0103cut invidios, \u00een destul de mul\u0163ii ani de jurnalism pe care i-am tr\u0103it, chiar dac\u0103 am
\nvenit \u00een contact \u015fi cu \u00een\u0163elepciunea, \u015fi cu puterea, \u015fi cu avu\u0163ia, iar “Cei care schimb\u0103 jocul”, cartea semnat\u0103 de Mona D\u00eer\u0163u \u015fi de Andreea Ro\u015fca, este unul din acele pu\u0163ine lucruri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[81,37152,255,25053,11752,7193,37150,21528,10467,7217,37151],"class_list":["post-108130","post","type-post","status-publish","format-standard","hentry","category-carte","tag-afaceri","tag-andreea-rosca","tag-antreprenori","tag-biografii","tag-capitalism","tag-carte","tag-cei-care-schimba-jocul","tag-editura-publica","tag-jurnalism","tag-management","tag-mona-dirtu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108130"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/108130\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}