{"id":107733,"date":"2014-06-02T16:41:00","date_gmt":"2014-06-02T16:41:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=107733"},"modified":"2014-06-02T16:41:00","modified_gmt":"2014-06-02T16:41:00","slug":"a-creat-in-romania-un-brand-de-la-zero-acum-il-duce-la-paris","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=107733","title":{"rendered":"A creat \u00een Rom\u00e2nia un brand de la zero. Acum \u00eel duce la Paris"},"content":{"rendered":"<div>\nAlexandre Gorj, t\u00e2n\u0103rul de 27 ani, care a construit de la zero brandul Madame Lucie, va deschide anul acesta primul magazin la Paris, \u00een timp ce dezvoltarea re\u0163elei pe pia\u0163a local\u0103 prin sistem de francize va fi oprit\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nIn urma cu trei ani, <a href=\"http:\/\/www.businessmagazin.ro\/analize\/comert\/transformarea-doamnei-lucia-in-madame-lucie-10452329\">Madame Lucie<\/a> aducea in Romania, pentru prima data, celebrele macarons frantuzesti. Cu o investi\u0163ie de 50.000 de euro, Gorj a deschis un laborator de cofet\u0103rie, \u015fapte magazine, parteneriate cu restaurante, cafenele \u015fi cluburi premium din Bucure\u015fti.<\/div>\n<p>\nInspirat de pasiunea pentru g\u0103tit a mamei lui, doamna Lucia, el a creat brandul <a href=\"http:\/\/www.businessmagazin.ro\/analize\/comert\/transformarea-doamnei-lucia-in-madame-lucie-10452329\">Madame Lucie<\/a>, prezent pe pia\u0163a local\u0103 printr-un laborator de produc\u0163ie de macarons \u015fi re\u0163eaua de magazine: trei \u00een Bucure\u015fti \u015fi c\u00e2te unul \u00een Cluj, Ia\u015fi,&nbsp; Sibiu, Chi\u015fin\u0103u &#8211; dintre care ultimul a fost inaugurat \u00een Centrul Vechi al Capitalei.<\/p>\n<p>\nDup\u0103 trei ani de la lansare, Gorj a reu\u015fit s\u0103 creasc\u0103 v\u00e2nzarea de la zece macarons pe zi la circa 3.000 de buc\u0103\u0163i, la un cost de produc\u0163ie de 2,5 lei pentru o pr\u0103jitur\u0103.&nbsp;<\/p>\n<p>\nPrintre planurile lui Gorj se num\u0103r\u0103 acum deschiderea magazinelor \u00een afara grani\u0163elor. Primul ora\u015f unde se va extinde Madame Lucie va fi chiar cel de unde vin le macarons, Parisul. Spania, Italia \u015fi SUA sunt alte \u0163\u0103ri unde antreprenorul pl\u0103nuie\u015fte s\u0103 inaugureze magazine.&nbsp; Mesajul pe care \u00eel transmite celorlal\u0163i antreprenori este &#8220;s\u0103 fie perseveren\u0163i \u015fi s\u0103 asculte sfaturi de la oamenii din business cu experien\u0163\u0103&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandre Gorj, t\u00e2n\u0103rul de 27 ani, care a construit de la zero brandul Madame Lucie, va deschide anul acesta primul magazin la Paris, \u00een timp ce dezvoltarea re\u0163elei pe pia\u0163a local\u0103 prin sistem de francize va fi oprit\u0103. &nbsp; In urma cu trei ani, Madame Lucie aducea in Romania, pentru prima data, celebrele macarons frantuzesti. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32960,7179,83,7281,15754,20279,8301,4999,60,19589,7543,98,7960],"class_list":["post-107733","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anul-viitor","tag-brand","tag-deschidere","tag-extindere","tag-gorj","tag-granita","tag-magazin","tag-paris","tag-piata","tag-prajituri","tag-retea","tag-romania","tag-tanar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107733"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107733\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}