{"id":10769,"date":"2008-05-19T19:58:00","date_gmt":"2008-05-19T19:58:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=10769"},"modified":"2026-04-02T11:44:04","modified_gmt":"2026-04-02T11:44:04","slug":"gmp-castiga-la-effie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=10769","title":{"rendered":"GMP castiga la Effie"},"content":{"rendered":"

Celelalte doua campanii nominalizate pentru Grand Effie au fost pentru marca de medicamente Furazolidon, campanie a agentiei Propaganda, si cea pentru lactatele Tnuva, campanie realizata de BV McCann Erickson. GMP a castigat in total cele mai multe premii Effie, sapte la numar, in timp ce urmatoarele clasate, BV McCann Erickson si Leo Burnett, au castigat sase, respectiv patru premii. <\/span><\/p>\n

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Editia din acest an a Effie a marcat inscrierea pentru prima data a unei campanii din partea unei persoane fizice. Sorin Psatta, integrated communication director al grupului BBDO Romania, a castigat aici premiul Gold Effie la categoria Non-profit\/Pro-bono\/Serviciu public pentru campania “Nu-ti lasa copilul educat de televizor!” realizata pentru CNA. Tot in acest an a fost introdusa categoria “Succes sustinut”, care premiaza campaniile care s-au dovedit a fi eficiente pe o perioada de cel putin trei ani, ruland in perioada ianuarie 2005-2007. La aceasta categorie, premiul Gold Effie a fost castigat de campania “99 de pete” pentru Dero Surf, in\u00adscrisa de compania Unilever South Central Europe. S-au mai acordat si trei premii Silver Effie pentru campaniile “Mai mult fruct. Mai multa energie” (brandul Prigat, agentia 23 Communications Ideas), “Oameni obisnuiti si povestile lor extraordinare” (Timisoreana, GMP Advertising) si “Prie\u00adtenii stiu de ce” (Bergenbier, Leo Burnett & Target). <\/span><\/p>\n

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Editia romaneasca a premiilor Effie, unde au fost inscrise 90 de campanii la 21 de categorii, a fost initiata de International Advertising Association (IAA) in parteneriat cu Uniunea Agentiilor de Publicitate din Romania si organizata de agentia Millenium Communications.\u00a0\u00a0\u00a0\u00a0
\n<\/span><\/p>\n

Premiile Gold Effie<\/span><\/strong><\/p>\n

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Agentia GMP a luat cele mai multe premii Effie la editia din acest an a competitiei.<\/span><\/p>\n

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\u00a0<\/p>\n

<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Categoria<\/strong><\/div>\n<\/td>\n
\n
\u00a0Agentia<\/strong><\/div>\n<\/td>\n
\n
Brand\/Client<\/strong><\/div>\n<\/td>\n<\/tr>\n
\n
Financiare – altele*<\/div>\n<\/td>\n
\n
Headvertsing<\/div>\n<\/td>\n
\n
ING Fond de Pensii<\/div>\n<\/td>\n<\/tr>\n
\n
Farmaceutice <\/div>\n<\/td>\n
\n
Propaganda<\/div>\n<\/td>\n
\n
Furazolidon<\/div>\n<\/td>\n<\/tr>\n
\n
Promotii FMCG Food<\/div>\n<\/td>\n
\n
BV McCann Erickson<\/div>\n<\/td>\n
\n
Sprite<\/div>\n<\/td>\n<\/tr>\n
\n
Promotii FMCG Non-Food<\/div>\n<\/td>\n
\n
Punct Advertising<\/div>\n<\/td>\n
\n
Dero Surf<\/div>\n<\/td>\n<\/tr>\n
\n

Promotii Servicii Non-FMCG<\/span><\/p>\n<\/td>\n

\n
Propaganda<\/div>\n<\/td>\n
\n
Radio Guerilla<\/div>\n<\/td>\n<\/tr>\n
\n
Non-profit\/Pro-bono\/<\/div>\n<\/td>\n
\n
Sorin Psatta<\/div>\n<\/td>\n
\n
CNA<\/div>\n<\/td>\n<\/tr>\n
\n

Produse si servicii noi<\/span><\/p>\n<\/td>\n

\n

GMP
\n BV McCann Erickson<\/span><\/p>\n<\/td>\n

\n

Millennium Bank
\n Tnuva<\/span><\/p>\n<\/td>\n<\/tr>\n

\n
Telecomunicatii<\/div>\n<\/td>\n
\n
Grey Worldwide<\/div>\n<\/td>\n
\n
ClickNet<\/div>\n<\/td>\n<\/tr>\n
\n

Bauturi alcoolice<\/span><\/p>\n<\/td>\n

\n
GMP<\/div>\n<\/td>\n
\n
Timisoreana<\/div>\n<\/td>\n<\/tr>\n
\n
Succes sustinut<\/div>\n<\/td>\n
\n

Unilever South Central Europe<\/p>\n<\/td>\n

\n
Dero Surf<\/div>\n<\/td>\n<\/tr>\n
\n
Grand Effie<\/div>\n<\/td>\n
\n
GMP<\/div>\n<\/td>\n
\n
Timisoreana<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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\n* cu exceptia imprumuturilor bancare<\/p>\n

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Agentia GMP Advertising a castigat premiul Grand Effie, cu campania \u201cPovestea merge mai departe\u201d pentru brandul de bere Timisoreana, la cea de-a cincea editie a festivalului Effie, care premiaza eficienta in publicitate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[7463,7291,8528,9963,22,6763],"class_list":["post-10769","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-advertising","tag-agentii","tag-gmp","tag-grand-effie","tag-media","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10769"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10769\/revisions"}],"predecessor-version":[{"id":31715,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10769\/revisions\/31715"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}