{"id":107670,"date":"2014-05-31T16:31:00","date_gmt":"2014-05-31T16:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=107670"},"modified":"2014-05-31T16:31:00","modified_gmt":"2014-05-31T16:31:00","slug":"a-investit-80-000-de-euro-in-ideea-unei-tinere-pe-care-nu-o-cunostea-acum-detine-unul-dintre-cele-mai-importante-magazine-de-panificatie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=107670","title":{"rendered":"A investit 80.000 de euro \u00een ideea unei tinere pe care nu o cuno\u015ftea. Acum de\u0163ine unul dintre cele mai importante magazine de panifica\u0163ie"},"content":{"rendered":"

\nLa 34 de ani, Codru\u0163a Popa, o t\u00e2n\u0103r\u0103 antreprenoare din Timi\u015foara, trecea deja printr-o \u201ecriz\u0103 existen\u0163ial\u0103” – venea dup\u0103 o perioad\u0103 \u00een care biroul de arhitectur\u0103 deschis cu dou\u0103 colege de facultate ajunsese \u00eentr-un punct mort \u015fi dup\u0103 al\u0163i trei ani petrecu\u0163i acas\u0103, f\u0103c\u00e2nd din modelarea p\u00e2inii cu maia un hobby. La c\u00e2teva sute de kilometri mai la sud-est, \u00een Bucure\u015fti, Emanuel S\u00eerbu, antreprenor cu vechime \u00een turism, retail sau servicii de \u00eenchiriere autoturisme, era \u00een c\u0103utarea unor idei noi de business.<\/p>\n

\nCei doi s-au cunoscut prima dat\u0103 \u00een urm\u0103 cu un an \u015fi jum\u0103tate, c\u00e2nd Emanuel a g\u0103sit blogul cu re\u0163ete pentru p\u00e2ine al Codru\u0163ei (Ap\u0103. F\u0103in\u0103. Sare.). Dup\u0103 ce i-a citit toate pove\u015ftile despre p\u00e2inea cu maia (ferment natural f\u0103cut din ap\u0103 \u015fi f\u0103in\u0103), i-a propus s\u0103 devin\u0103 parteneri \u015fi s\u0103 deschid\u0103 o brut\u0103rie. Iar \u00een luna august a acestui an por\u0163ile brut\u0103riei Codru de P\u00e2ine s-au deschis, chiar \u00een centrul Timi\u015foarei.<\/p>\n

\n\"\"<\/p>\n

\n\u201e\u00cen 2009 am f\u0103cut prima p\u00e2ine \u015fi de atunci nu am mai cump\u0103rat vreodat\u0103. A \u00eenceput ca un hobby, ca o activitate generat\u0103 de lipsa activit\u0103\u0163ii principale pe care o aveam ca arhitect. Visam la o brut\u0103rie a mea, undeva, \u00eemi doream acest lucru, dar era un ideal, nu m\u0103 g\u00e2ndeam c\u0103 va ajunge realitate. Nu l-am v\u0103zut niciodat\u0103 fa\u0163\u0103 \u00een fa\u0163\u0103 pe Emanuel \u015fi a durat ceva p\u00e2n\u0103 s\u0103 accept propunerea, pentru c\u0103 nu e u\u015for s\u0103 transformi un hobby f\u0103r\u0103 responsabilit\u0103\u0163i \u00een ceva serios\u201e, spune acum Codru\u0163a Popa, antreprenor \u015fi angajat cu \u201eacte \u00een regul\u0103\u201e al brut\u0103riei.<\/p>\n

\nFace, \u00een medie, c\u00e2te 60 de p\u00e2ini pe zi (ajutat\u0103 de al\u0163i doi angaja\u0163i), plus alte produse de patiserie (focaccia, ciabata, biscui\u0163i, cheesecake etc.), pentru care fr\u0103m\u00e2nt\u0103, \u00eemprosp\u0103teaz\u0103 maiaua \u015fi coace de la 6 diminea\u0163a la 9 seara, aproape \u00een fiecare zi a s\u0103pt\u0103m\u00e2nii. \u201e\u00cen fiecare zi e altfel, nu intru \u00een rutin\u0103. Tot timpul \u00eencerc s\u0103 \u00eembun\u0103t\u0103\u0163esc ceva, s\u0103 \u00eemi dau seama unde gre\u015fesc \u015fi ce a\u015f putea face \u00een plus\u201e, explic\u0103 ea.<\/p>\n

\n\"\"<\/p>\n

\nDe la momentul c\u00e2nd se face aluatul \u015fi p\u00e2n\u0103 la cel c\u00e2nd p\u00e2inile ajung \u00een cuptor, \u00eentreg procesul dureaz\u0103 circa o zi \u015fi jum\u0103tate – \u00eent\u00e2i se ia o parte dintr-o \u201erezerv\u0103\u201e mare de maia (\u00eenceput\u0103 \u00een urm\u0103 cu doi ani), apoi se face aluatul care este \u0163inut peste noapte \u00eentr-o camer\u0103 frigorific\u0103 \u015fi abia \u00een diminea\u0163a urm\u0103toare p\u00e2inile sunt puse \u00een cuptor.<\/p>\n

\n\"\"<\/p>\n

\nMI S-A SPUS DE C\u00c2TEVA ORI C\u0102 SUNT NEBUN PENTRU C\u0102 M-AM G\u00c2NDIT S\u0102 INVESTESC 80.000 DE EURO \u00ceN IDEEA UNEI PERSOANE PE CARE NU AM V\u0102ZUT\u2011O FA\u0162\u0102 \u00ceN FA\u0162\u0102 NICIODAT\u0102, dar aceasta a fost \u015fi condi\u0163ia Codru\u0163ei c\u00e2nd a acceptat propunerea mea. Mi\u2011a zis c\u0103 trebuie s\u0103 fiu destul de nebun s\u0103 \u00eei sus\u0163in idealurile \u015fi pasiunea. \u015ei a\u015fa am f\u0103cut. Am investit de fapt \u00een meticulozitatea \u015fi dorin\u0163a Codru\u0163ei de a face numai lucruri de calitate\u201e, spune Emanuel S\u00eerbu, care de\u0163ine \u00een prezent o agen\u0163ie de turism, un minimarket \u00een zona Otopeni (Fresh Market) \u015fi firma de \u00eenchiriere de autoturisme Happy Rent a Car.<\/p>\n

\nNici parcursul lui de antreprenor nu a fost lipsit de griji odat\u0103 cu venirea crizei, astfel c\u0103 firma de \u00eenchiriere de ma\u015fini a r\u0103mas \u201eo umbr\u0103\u201e a ceea ce era \u00een anii de boom, iar brandul Fresh Market a pierdut unul dintre magazine, afacerea care \u00eei aduce \u00een prezent cel mai mult profit fiind agen\u0163ia de turism (\u00een jur de un milion de euro pe an).<\/p>\n

<\/p>\n

\nDe\u015fi planurile pentru acest business au \u00eenceput s\u0103 fie puse la punct \u00een urm\u0103 cu un an \u015fi jum\u0103tate, Emanuel \u015fi Codru\u0163a s-au apucat de renovarea spa\u0163iului de 100 de metri p\u0103tra\u0163i \u00eenchiriat abia \u00een prim\u0103var\u0103, din cauza unor probleme legate de structura ac\u0163ionariatului – ini\u0163ial, cei doi ar fi trebuit s\u0103 mai aib\u0103 un partener, dar din cauza unor probleme personale cei trei s-au \u00eendep\u0103rtat pentru o perioad\u0103. Codru\u0163a \u015fi Emanuel au reluat leg\u0103tura \u015fi au reu\u015fit \u00een final s\u0103 fac\u0103 un plan de business \u00een care responsabilit\u0103\u0163ile fiec\u0103ruia erau clare – ea se ocupa de amenajarea spa\u0163iului, de crearea designului pentru mobilier \u015fi de produc\u0163ia de p\u00e2ine, iar el avea s\u0103 vin\u0103 cu investi\u0163ia, s\u0103 dezvolte businessul \u015fi s\u0103 \u00eel promoveze. Codru\u0163a Popa de\u0163ine \u00een prezent 40% din Codru de P\u00e2ine, restul de 60% revenind \u00een mod egal lui Emanuel S\u00eerbu \u015fi prietenei sale (cea care a luat locul primului partener).<\/p>\n

\n\u201eVorbim \u015fi de zece ori pe zi la telefon, pe Skype. Este ciudat faptul c\u0103 nu ne-am v\u0103zut fa\u0163\u0103 \u00een fa\u0163\u0103 p\u00e2n\u0103 acum, pentru unii, dar pentru noi modelul func\u0163ioneaz\u0103. Pur \u015fi simplu nu avem timp s\u0103 plec\u0103m la drum fie spre Bucure\u015fti, fie spre Timi\u015foara\u201e, spune Codru\u0163a. Totu\u015fi, cam o dat\u0103 la o s\u0103pt\u0103m\u00e2n\u0103, ea \u00eei trimite lui Emanuel, cu avionul, p\u00e2ine, fursecuri sau focaccia. Cei doi \u015ftiu c\u0103 pia\u0163a este \u00eenc\u0103 mic\u0103, de\u015fi neexploatat\u0103, c\u0103 nu mul\u0163i timi\u015foreni \u00ee\u015fi permit s\u0103 pl\u0103teasc\u0103 \u00eentre 9 lei \u015fi 13 lei pentru o p\u00e2ine de 600 de grame, fie ea \u015fi produs\u0103 natural. \u00centr-o zi, pe u\u015fa brut\u0103riei, intr\u0103 \u00een jur de 100 de persoane, care cump\u0103r\u0103 \u00een principal P\u00e2ine \u201eCodru de p\u00e2ine\u201e, lucru de \u00een\u0163eles, spune Codru\u0163a, av\u00e2nd \u00een vedere c\u0103 este \u015fi cea mai ieftin\u0103.<\/p>\n

\nNOI AM PUTEA S\u0102 PRODUCEM MAI MULT, AM PUTEA FACE \u015eI 300 DE P\u00c2INI PE ZI, DAR NU EXIST\u0102 \u00ceNC\u0102 CERERE. Nu are rost s\u0103 facem at\u00e2t \u015fi s\u0103 r\u0103m\u00e2nem cu ea. Nu m\u0103 gr\u0103besc, vreau s\u0103 cre\u015ftem s\u0103n\u0103tos, s\u0103 ne form\u0103m o clientel\u0103 \u015fi apoi s\u0103 ne g\u00e2ndim la extinderea produc\u0163iei. Este posibil ca, dac\u0103 lucrurile merg a\u015fa cum ne dorim, s\u0103 deschidem un Codru de P\u00e2ine \u015fi \u00een Bucure\u015fti, poate chiar anul viitor\u201e, adaug\u0103 S\u00eerbu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pentru doi antreprenori rom\u00e2ni, criza a deschis o nou\u0103 u\u015f\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[81,255,5266,182,83,228,8034,80,8924],"class_list":["post-107670","post","type-post","status-publish","format-standard","hentry","category-comert","tag-afaceri","tag-antreprenori","tag-arhitectura","tag-criza","tag-deschidere","tag-intalnire","tag-paine","tag-refuz","tag-timisoara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107670"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107670\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}