\n\u201c\u00cemi impun s\u0103 nu petrec mai mult de nou\u0103 ore pe zi la atelier\u201d, \u00ee\u015fi descrie Felicia Coteanu activitatea \u00een cadrul Tria-Alfa, afacerea construit\u0103 pe ni\u015fa \u201cbijuteriilor fantezie\u201d \u00eenc\u0103 din 2008. Dup\u0103 ce a absolvit Liceul Economic \u015fi a studiat \u00een cadrul Facult\u0103\u0163ii de Finan\u0163e \u015fi Contabilitate din cadrul Academiei de Studii Economice din Capital\u0103, Felicia Coteanu a plecat, \u00een \u201894, \u00een Africa de Sud. La \u00eenceput, a lucrat acolo \u00een domeniul contabilit\u0103\u0163ii, iar dup\u0103 doi ani s-a angajat \u00eentr-un domeniu mai pe placul ei, \u00een cadrul unei firme de export de art\u0103 african\u0103.<\/p>\n
\nAntreprenoarea s-a \u00eentors \u00een \u0163ar\u0103 \u00een 1999, iar un an mai t\u00e2rziu, cu banii c\u00e2\u015ftiga\u0163i \u00een Africa de Sud, a deschis afacerea Tria-Alfa \u00eempreun\u0103 cu so\u0163ul ei, de profesie bijutier. Au \u00eenceput cu v\u00e2nzarea de bijuterii importate \u00een Grecia, iar apoi au hot\u0103r\u00e2t s\u0103 produc\u0103, serii mari de bijuterii doar pentru export. Motorul afacerii cu zece angaja\u0163i \u00eel reprezint\u0103 \u00een continuare exportul, Tria-Alfa r\u0103m\u00e2n\u00e2nd pe pia\u0163a autohton\u0103 pe ni\u015fa bijuteriilor de mireas\u0103 prin intermediul unui magazin online. Cea mai mare parte a produc\u0163iei se \u00eendreapt\u0103 c\u0103tre pie\u0163ele din afara Rom\u00e2niei, ca urmare a cererii reduse de pe pia\u0163a local\u0103. Identificarea de clien\u0163i \u00een str\u0103in\u0103tate este una dintre dificult\u0103\u0163ile antreprenorilor rom\u00e2ni cu produc\u0163ie local\u0103.<\/p>\n
\nPerioada 2010-2012 a fost, din punctul de vedere al antreprenoarei, cel mai dificil moment din carier\u0103, efectele crizei fiind resim\u0163ite de afacerea pe care o conduce. Adaptabilitatea \u015fi dezvoltarea tehnologiilor de produc\u0163ie \u00een acord cu cerin\u0163ele pie\u0163ei reprezint\u0103 principalele strategii de dezvoltare a firmei, iar calit\u0103\u0163ile feminine care ajut\u0103 \u00een business sunt, din punctul de vedere al antreprenoarei, aten\u0163ia pentru detalii, abilit\u0103\u0163ile artistice, perseveren\u0163a, dorin\u0163a de a evolua \u015fi de a \u00eenv\u0103\u0163a.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201c\u00cemi impun s\u0103 nu petrec mai mult de nou\u0103 ore pe zi la atelier\u201d, \u00ee\u015fi descrie Felicia Coteanu activitatea \u00een cadrul Tria-Alfa, afacerea construit\u0103 pe ni\u015fa \u201cbijuteriilor fantezie\u201d \u00eenc\u0103 din 2008. Dup\u0103 ce a absolvit Liceul Economic \u015fi a studiat \u00een cadrul Facult\u0103\u0163ii de Finan\u0163e \u015fi Contabilitate din cadrul Academiei de Studii Economice din Capital\u0103, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[17736,260,37046,7541,173,37047],"class_list":["post-107530","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-africa-de-sud","tag-export","tag-felicia-coteanu","tag-produse","tag-romani","tag-tria-alfa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107530"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107530\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}