\nWiko, un produc\u0103tor francez de smartphone-uri relativ necunoscut, s-a al\u0103turat unei liste de telefoane ieftine fabricate \u00een cea mai mare parte de rivali din China, scrie Financial Times.<\/p>\n
\nBrandurile foarte cunoscute, precum Apple \u015fi Samsung, se confrunt\u0103 pe pia\u0163a european\u0103 cu o presiune tot mai mare din partea concuren\u0163ilor mai mici, arat\u0103 datele Kantar Worldpanel ComTech.<\/p>\n
\nPrintre micii produc\u0103tori se afl\u0103, \u00eens\u0103, \u015fi branduri cunoscute, precum Motorola, care \u015fi-a revitalizat linia de smartphone-uri, precum \u015fi companii ca Huawei \u015fi Wiko.<\/strong><\/p>\n \nV\u00e2nz\u0103rile companiei chineze Huawei au crescut de peste dou\u0103 ori pe cele mai mari cinci pie\u0163e din Europa de Vest, potrivit Kantar. Huawei are acum \u00een regiune o cot\u0103 de pia\u0163\u0103 de 3%, ajung\u00e2nd chir la 5% \u00een Germania \u015fi Spania.<\/p>\n \nWiko a \u00eenregistrat, de asemenea, cre\u015ftere puternic\u0103. Brandul are cele mai mari v\u00e2nz\u0103ri \u00een Fran\u0163a, unde de\u0163ine 8% din pia\u0163\u0103, dar se extinde \u015fi \u00een restul Europei, inclusiv \u00een Marea Britanie, unde nu este cunoscut.<\/p>\n \n“\u00cen Europa are loc o accelerare a trendului de fragmentare pe pia\u0163a telefoanelor, odat\u0103 cu accelerarea cre\u015fterii brandurilor mai mici. Cump\u0103r\u0103torii \u00eencep s\u0103-\u015fi dea seama de costul real al telefoanelor \u015fi caut\u0103 alternative mai ieftine. Aceastr\u0103 schimbare de comportament avantajeaz\u0103 brandurile mai pu\u0163in cunoscute, precum Huawei \u015fi Wiko, care pot oferi tehnologie competitiv\u0103 la un pre\u0163 mult mai mic<\/strong>“, a declarat Dominic Sunnebo, director de analiz\u0103 la Kantar Worldpanel ComTech.<\/p>\n \nAndroid r\u0103m\u00e2ne cel mai popular sistem de operare \u00een Europa, cu 72,4% cot\u0103 de pia\u0163\u0103, urmat de cel al Apple, cu 17,5%, \u00een timp ce platforma Windows a Microsoft de\u0163ine 8,4%.<\/p>\n \n\u00cen China, compania local\u0103 Xiaomi a v\u00e2ndut \u00een aprilie mai multe telefoane ca Samsung pentru a doua lun\u0103, modelul Xiaomi RedMi fiind cel mai v\u00e2ndutr de pe pia\u0163\u0103. Cota de pia\u0163\u0103 a Apple a sc\u0103zut \u00een ultimul an, de la 23,7% la 17,5%, \u00een pofida eforturilor grupului american de a-\u015fi cre\u015fte v\u00e2nz\u0103rile.<\/p>\n \nStatele Unite sunt \u00eenc\u0103 dominate de Samsung \u015fi Apple, care au cote de pia\u0163\u0103 aproape egale, de circa 34%, \u00een urma cre\u015fterii puternice a grupului sud-coreean, arat\u0103 datele Kantar. Windows a pierdut, \u00eens\u0103, teren \u015fi a ajuns la 4,7%, de la 5,4% \u00een aceea\u015fi perioad\u0103 anul trecut.<\/p>\n","protected":false},"excerpt":{"rendered":" Popularitatea \u00een cre\u015ftere a smartphone-urilor mai ieftine produse de companii mai pu\u0163in cunoscute, precum Wiko, conduce la divizarea pie\u0163ei \u00een \u0163\u0103rile dezvoltate din vestul Europei, potrivit datelor Kantar Worldpanel ComTech.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[438,289],"class_list":["post-107440","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-europa","tag-smartphone"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107440"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107440\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}