{"id":107181,"date":"2014-05-18T11:00:00","date_gmt":"2014-05-18T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=107181"},"modified":"2014-05-18T11:00:00","modified_gmt":"2014-05-18T11:00:00","slug":"comertul-online-se-indreapta-spre-2-mld-euro-in-acest-an","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=107181","title":{"rendered":"Comer\u0163ul online se \u00eendreapt\u0103 spre 2 mld. euro \u00een acest an"},"content":{"rendered":"<p>\n&#8220;Avem \u00eenc\u0103 foarte multe industrii care nu sunt \u00een mediul online &#8211; marii retaileri, juc\u0103torii din pia\u0163a de ticketing (bilete la evenimente), de cadouri \u015fi turism&#8221;, spune Daniel Nicolescu, country manager al PayU Rom\u00e2nia.<\/p>\n<p>\nEl a ad\u0103ugat c\u0103 \u00een Rom\u00e2nia, unde sunt 20 de milioane de locuitori, se genereaz\u0103 v\u00e2nz\u0103ri \u00een mediul online de un miliard de euro, iar \u00een Cehia, care are o popula\u0163ie la jum\u0103tate, pia\u0163a de comer\u0163 electronic este de 1,7 miliarde de euro. \u00cen Polonia, cea mai mare pia\u0163\u0103 din regiune &#8211; cu 38 de milioane de persoane, veniturile realizate de magazinele online sunt de 5 ori mai mari &#8211; 5 miliarde de euro. &#8220;Performan\u0163a pe fiecare cet\u0103\u0163ean este diferit\u0103 de la \u0163ar\u0103 la \u0163ar\u0103. De aici \u015fi oportunitatea noastr\u0103 de a cre\u015fte, cu o popula\u0163ie de 20 de milioane de locuitori am putea ajunge la sf\u00e2r\u015fitul anului chiar \u015fi la o pia\u0163\u0103 de 2 miliarde de euro&#8221;, a completat Nicolescu.<\/p>\n<p>\nPia\u0163a local\u0103 de comer\u0163 electronic cre\u015fte anual cu circa 30-35%. &#8220;Pia\u0163a local\u0103 va cre\u015fte at\u00e2t prin \u00eenmul\u0163irea num\u0103rului de cump\u0103r\u0103tori online, c\u00e2t \u015fi prin intrarea diver\u015filor competitori \u00een pia\u0163\u0103. \u00cen urm\u0103toarea perioad\u0103 vor intra din ce \u00een ce mai mul\u0163i competitori pe pia\u0163\u0103 fie din direc\u0163ia magazinelor offline care \u00ee\u015fi deschid \u015fi magazine online, fie competitori mari interna\u0163ionali care vor s\u0103 intre pe pia\u0163a din Rom\u00e2nia tocmai pentru c\u0103 cre\u015fterea prognozat\u0103 este at\u00e2t de mare, de 30-35% fa\u0163\u0103 de doar 5% c\u00e2t se prognozeaz\u0103 pentru \u0163\u0103rile din estul Europei&#8221;, a spus Camelia Ganga, director de marketing al magazinului online Fashion Days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a de comer\u0163 electronic din Rom\u00e2nia, estimat\u0103 anul trecut la circa un miliard de euro, are cel mai mare  poten\u0163ial de cre\u015ftere din regiune, \u00een condi\u0163iile \u00een care exist\u0103 \u00eenc\u0103 multe industrii care nu s-au dezvoltat \u015fi \u00een mediul online \u015fi \u00een care doar 20% dintre cei 10 milioane de utilizatori de internet cump\u0103r\u0103 de pe site-urile de e-commerce.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,7979,34917,171,387,539,30162,60,7128],"class_list":["post-107181","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-comert-electronic","tag-e-commerce","tag-internet","tag-magazine","tag-online","tag-payu","tag-piata","tag-tranzactii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107181"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/107181\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}