{"id":10707,"date":"2008-05-06T14:08:39","date_gmt":"2008-05-06T14:08:39","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=10707"},"modified":"2026-04-02T11:41:56","modified_gmt":"2026-04-02T11:41:56","slug":"heineken-a-crescut-cu-18-in-2007","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=10707","title":{"rendered":"Heineken a crescut cu 18% in 2007"},"content":{"rendered":"<p>In 2007, Heineken Romania a investit peste 40 milioane de euro, planurile pentru acest an vizand o valoare de investitii si mai mare, de peste 50 milioane de euro, in principal in capacitatea fabricilor de bere, noi ambalaje si investitii comerciale in mijloace fixe. <\/p>\n<p>In 2007, volumul pietei de bere din Romania a fost de aproximativ 19 milioane hectolitri, cu un consum de 89 litri pe cap de locuitor. Principalele surse de crestere au fost venitul consumatorului in crestere, extinderea ofertei pentru consumatori si vremea exceptionala. <\/p>\n<p>La inceputul acestui an, Heineken NV a anuntat ca urma sa achizitioneze fabrica romaneasca Bere Mures, tranzactie care intareste pozitia de lider a companiei.<\/p>\n<p>Pe piata berii din Romania, una dintre cele mai concurentiale domenii ale bunurilor de larg consum, mai sunt prezente Ursus Breweries, filiala a SAB Miller, InBev, URBB si European Food.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cifra de afaceri neta a Heineken Romania a crescut anul trecut cu 18%, pana la aproximativ 700 milioane lei in 2007, compania pastrandu-si astfel pozitia de lider pe piata berii din Romania cu o cota de piata de 26% conform studiilor realizate de compania de cercetare de piata Nielsen la nivelul anului 2007.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,6278,8168,7611],"class_list":["post-10707","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-fmcg","tag-heineken","tag-rezultate-financiare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10707"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10707\/revisions"}],"predecessor-version":[{"id":31655,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10707\/revisions\/31655"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}