\nBurkeman, jurnalist la The Guardian, autorul unei rubrici s\u0103pt\u0103m\u00e2nale “care \u00ee\u0163i va schimba via\u0163a”, d\u0103 de p\u0103m\u00e2nt cu arhanghelii fericirii impuse prin “positive thinking” \u015fi \u00eencearc\u0103 s\u0103 explice, \u00een “Antidotul”, de ce o abordare stoic\u0103, lipsit\u0103 de pozitivismul impus, dar realist\u0103 \u015fi ra\u0163ional\u0103, poate genera fericire.<\/p>\n
\u00cen sprijinul afirma\u0163iilor sale Burkeman invoc\u0103 filosofi antici greci, al\u0103turi de filosofi moderni, psihologi, \u00eemp\u0103ra\u0163i romani, budi\u015fti, alpini\u015fti, scriitori, umori\u015fti, cinea\u015fti, antreprenori, exper\u0163i \u00een terorism sau mahalagii din Kenya – o lume \u00eentreag\u0103 \u015fi colorat\u0103, pentru care drumul spre fericire se traduce prin e\u015fec, pesimism, nesiguran\u0163\u0103 sau insecuritate. <\/p>\n
O bun\u0103 bucat\u0103 din carte este destinat\u0103 zonei corporatiste \u015fi modului \u00een care angaja\u0163ii \u00ee\u015fi definesc reu\u015fitele \u015fi \u00ee\u015fi stabilesc obiective. Cultura optimismului for\u0163at, crede Burkeman, st\u0103, \u00eentr-o oarecare m\u0103sur\u0103, printre cauzele actualei crizei financiare, pentru c\u0103 brokerii de pe Wall Street au fost “seta\u0163i” s\u0103 cread\u0103 c\u0103 “mie\/nou\u0103 nu ni se poate \u00eent\u00e2mpla ceva, pentru c\u0103 noi g\u00e2ndim pozitiv”.<\/p>\n
Sau exemplul “29” de la General Motors: compania traversa, \u00een preajma anului 2000, o situa\u0163ie dificil\u0103, pierz\u00e2nd clien\u0163i \u015fi profituri \u00een favoarea competitorilor asiatici. Filosofia organiza\u0163ional\u0103, de tip pozitiv, a companiei a impus un obiectiv, iar obiectivul era “29”, adic\u0103 procentul de cot\u0103 de pia\u0163\u0103 pe care compania \u00ee\u015fi propunea s\u0103 \u00eel c\u00e2\u015ftige pentru a-\u015fi redob\u00e2ndi pozi\u0163ia dominant\u0103. Au fost imprimate insigne cu “29”, iar valoarea ap\u0103rea pe orice document al companiei \u015fi era \u0163int\u0103 de cre\u015ftere pentru oricine, de la ingineri la v\u00e2nz\u0103tori. Pentru “29” s-au investit sume uria\u015fe \u00een strategii \u015fi publicitate, \u00een loc s\u0103 fie folosi\u0163i pentru cercetare \u015fi \u00eembun\u0103t\u0103\u0163irea produselor. 29 a devenit un feti\u015f, care a \u00eenceput s\u0103 alimenteze g\u00e2ndirea pe termen scurt, viziunea f\u0103r\u0103 sus\u0163inere real\u0103 \u015fi un \u00eentreg \u015fir de e\u015fecuri care au aruncat compania \u00een faliment, \u00een 2009.<\/p>\n
Oliver Burkeman este omul cu du\u015ful rece, a\u015fa c\u0103 nu exist\u0103 \u00eencheiere mai bun\u0103 a acestei cronici dec\u00e2t un citat din Shakespeare: “Nu exist\u0103 bine sau r\u0103u, doar g\u00e2ndurile noastre pot a\u015feza lucrurile \u00een acest fel”. Hamlet zice, putem noi oare s\u0103-l contrazicem?<\/p>\n
Oliver Burkeman – “Antidotul”, Editura Publica, Bucure\u015fti, 2014<\/p>\n","protected":false},"excerpt":{"rendered":"
Oliver Burkeman este t\u00e2n\u0103rul lipsit de prejudec\u0103\u0163i care, la nici 40 de ani, \u0163ine cu tot dinadinsul s\u0103 r\u0103stoarne ansamblul cli\u015feelor legate de g\u00e2ndire pozitiv\u0103, motiva\u0163ie, fericire, mesaje care s-au constituit, \u00een ultimele c\u00e2teva decenii, \u00eentr-un soi de cultur\u0103 a fericirii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[36894,7193,7833,88,21528,36896,16662,36895,7217,36893,7203,24651,19722],"class_list":["post-106973","post","type-post","status-publish","format-standard","hentry","category-carte","tag-antidotul","tag-carte","tag-criza-financiara","tag-cultura","tag-editura-publica","tag-gandire-pozitiva","tag-jurnalist","tag-literatura-motivationala","tag-management","tag-oliver-burkeman","tag-resurse-umane","tag-self-help","tag-the-guardian"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106973"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106973\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}