{"id":106880,"date":"2014-05-08T13:55:30","date_gmt":"2014-05-08T13:55:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=106880"},"modified":"2014-05-08T13:55:30","modified_gmt":"2014-05-08T13:55:30","slug":"kaufland-renegociaza-contractul-cu-coca-cola-produsele-nu-mai-sunt-prezente-pe-rafturi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=106880","title":{"rendered":"Kaufland renegociaz\u0103 contractul cu Coca-Cola. Produsele nu mai sunt prezente pe rafturi"},"content":{"rendered":"<p>\nCele dou\u0103 par\u0163i negociaz\u0103 \u00een prezent reluarea colabor\u0103rii, potrivit reprezentan\u0163ilor Kaufland, care nu \u00eenainteaz\u0103 \u00eens\u0103 niciun termen privind momentul c\u00e2nd produsele vor reveni pe rafturi.<\/p>\n<p>Contractul dintre cel mai important retailer din Rom\u00e2nia \u015fi liderul pie\u0163ei locale de b\u0103uturi r\u0103coritoare are o valoare de c\u00e2teva zeci milioane de euro, potrivit estim\u0103rilor ZF pe baza datelor din pia\u0163\u0103. Coca-Cola are \u00een portofoliu produse sub branduri precum Fanta, Sprite, Coca-Cola sau Dorna.<\/p>\n<p>\u201e\u00cen aceast\u0103 perioad\u0103 Kaufland nu comercializeaz\u0103 produse ale companiei Coca-Cola, excep\u0163ie f\u0103c\u00e2nd Coca-Cola la 2,5 litri. (\u2026) Se \u00eencearc\u0103 rezolvarea acestei situa\u0163ii \u00een perioada ur\u00ad\u00adm\u0103toare\u201c, spun reprezentan\u0163ii re\u0163elei germane cu peste 90 de hipermarketuri cu pre\u0163uri mici \u00een Rom\u00e2nia \u015fi cu afaceri de peste 1,6 miliarde de euro \u00een 2013, conform estim\u0103rilor ZF pe baza da\u00ad\u00adtelor din pia\u0163\u0103. Oficialii companiei Kaufland nu ofer\u0103 de\u00adta\u00adlii privind motivul pentru care produsele nu se mai g\u0103sesc la raft.<\/p>\n<p>Pe de alt\u0103 parte, reprezentan\u0163ii Coca-Cola HBC sus\u0163in c\u0103 produsele companiei \u00eenc\u0103 mai sunt pe rafturile magazinelor Kaufland. \u201eDa, produsele companiei Coca-Cola HBC Rom\u00e2nia sunt distribuite de Kaufland\u201c, a fost r\u0103spunsul reprezentan\u00ad\u0163ilor Coca-Cola HBC Rom\u00e2nia la \u00eentrebarea ZF dac\u0103 produsele companiei se mai g\u0103sesc \u00een magazinele Kaufland \u015fi dac\u0103 nu, de ce se \u00eent\u00e2mpl\u0103 acest lucru. Ace\u015ftia nu au spus dac\u0103 b\u0103uturile din portofoliul companiei se vor mai g\u0103si \u00een hipermarketurile Kaufland.<\/p>\n<p>O situa\u0163ie similar\u0103 celei din Rom\u00e2nia are loc \u015fi \u00een Polonia unde presa local\u0103 scrie c\u0103 cele dou\u0103 p\u0103r\u0163i negociaz\u0103 \u00eenc\u0103 termenii contractului de colaborare pentru 2014.<\/p>\n<p><a href=\"http:\/\/www.zf.ro\/zf-24\/kaufland-renegociaza-contractul-cu-coca-cola-produsele-nu-mai-sunt-prezente-pe-rafturi-12608214\">Citi\u0163i mai multe pe<\/a> www.zf.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul german Kaufland, liderul comer\u0163ului modern local, nu mai comercializeaz\u0103 \u00een magazinele din Rom\u00e2nia produsele gigantului Coca-Cola, cu excep\u0163ia Coca-Cola la 2,5 litri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,468,16563,240,272,9675,14932,30016,416,516,387,9821,60,245,7541,80,9789,98],"class_list":["post-106880","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-colaborare","tag-comercializare","tag-comert","tag-companie","tag-contract","tag-exceptie","tag-gigant","tag-kaufland","tag-lider","tag-magazine","tag-negociere","tag-piata","tag-prezenta","tag-produse","tag-refuz","tag-reprezentanti","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106880"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106880\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}