{"id":106581,"date":"2014-04-29T10:51:30","date_gmt":"2014-04-29T10:51:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=106581"},"modified":"2014-04-29T10:51:30","modified_gmt":"2014-04-29T10:51:30","slug":"kaufland-si-a-dublat-afacerile-si-a-angajat-5-000-de-oameni-in-criza-cei-mai-multi-sunt-insa-casieri-platiti-cu-mai-putin-de-1-000-de-lei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=106581","title":{"rendered":"Kaufland \u015fi-a dublat afacerile \u015fi a angajat 5.000 de oameni \u00een criz\u0103, cei mai mul\u0163i sunt \u00eens\u0103 casieri pl\u0103ti\u0163i cu mai pu\u0163in de 1.000 de lei"},"content":{"rendered":"<p>\nCifra de afaceri a lan\u0163ului de hipermarketuri cu politic\u0103 de discount a ajuns anul trecut la 1,63 mld. euro, \u00een cre\u015ftere cu 86,5% fa\u0163\u0103 de 2009, primul an de criz\u0103. Mai mult, Kaufland \u015fi-a bugetat ca p\u00e2n\u0103 \u00een 2018 s\u0103 ajung\u0103 la afaceri de 2 mld. euro. Cu toate acestea, v\u00e2nz\u0103rile per magazin ale Kaufland au sc\u0103zut cu 5,7%, potrivit calculelor ZF.<\/p>\n<p>\n\u201eRom\u00e2nia a ajuns pentru grupul Kaufland \u00een topul celor mai bune pie\u0163e. Pia\u0163a-mam\u0103, Germania, are peste 700 din cele peste 1.100 de magazine, fiind astfel de departe cea mai important\u0103 pia\u0163\u0103. Rom\u00e2nia intr\u0103 \u00een competi\u0163ie cu pie\u0163ele apropiate, Cehia sau Polonia. V\u00e2nz\u0103rile per magazin sunt \u00een Rom\u00e2nia apropiate de cele din Cehia, pe c\u00e2nd \u00een Polonia competi\u0163ia este mai acerb\u0103, deci \u015fi v\u00e2nz\u0103rile per unitate sunt mai mici\u201c, potrivit unei surse apropiate com\u00adpaniei. Germanii mai sunt prezen\u0163i \u015fi pe pie\u0163ele din Bulgaria, Croa\u0163ia \u015fi Slovacia.<\/p>\n<p>\n\u00centr-o perioad\u0103 \u00een care consumul a sc\u0103zut cumulat cu peste 15%, v\u00e2nz\u0103rile per metru p\u0103trat (cel mai important indicator din comer\u0163) ale Kaufland au sc\u0103zut cu 5,7%, potrivit calculelor ZF pe baza datelor furnizate anterior de companie. \u00cen aceea\u015fi perioad\u0103 (2009-2013)v\u00e2nz\u0103rile per metru p\u0103trat ale tu\u00adturor magazinelor din comer\u0163ul modern au sc\u0103zut \u00een medie cu aproape 40%.<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/zf-24\/kaufland-si-a-dublat-afacerile-si-a-angajat-5-000-de-oameni-in-criza-cei-mai-multi-sunt-insa-casieri-platiti-cu-mai-putin-de-1-000-de-lei-12543829\">Citi\u0163i mai multe pe<\/a> www.zf.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul german Kauf\u00adland, care a reu\u015fit \u00een 2011 s\u0103 preia pozi\u0163ia de lider \u00een comer\u0163ul modern local, aproape \u015fi-a dublat afacerile \u00een criz\u0103, perioad\u0103 \u00een care a deschis 44 de magazine \u015fi a angajat peste 5.000 de oameni. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,273,7284,240,182,83,21062,416,33989,516,387,6266,19981,93,22479,7518,86,8327,7212],"class_list":["post-106581","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-angajare","tag-cehia","tag-comert","tag-criza","tag-deschidere","tag-dublare","tag-kaufland","tag-land","tag-lider","tag-magazine","tag-oameni","tag-perioada","tag-plati","tag-pozitie","tag-preluare","tag-reusita","tag-scadere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106581"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106581\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}