\nCompania a anun\u0163at, \u00eentr-o scrisoare transmis\u0103 ac\u0163ionarilor s\u0103i, c\u0103 pl\u0103nuie\u015fte s\u0103 creasc\u0103 pre\u0163urile abonamentelor sale cu “unul sau doi dolari, \u00een func\u0163ie de \u0163ar\u0103, p\u00e2n\u0103 la sf\u00e2r\u015fitul acestui trimestru, pentru noii abona\u0163i ai platformei”.<\/p>\n
\nPre\u0163urile abonamentelor vor cre\u015fte \u00een fiecare din cele 41 de \u0163\u0103ri \u00een care platforma opereaz\u0103 \u00een prezent, a declarat Reed Hastings, chief executive officer (CEO) al Netflix. El a precizat c\u0103 noile tarife vor fi aplicate doar pentru clien\u0163ii noi ai Netflix, \u00een timp ce actualii abona\u0163i ai platformei vor beneficia de acelea\u015fi pre\u0163uri ca \u015fi p\u00e2n\u0103 \u00een prezent, pentru \u00eenc\u0103 unu – doi ani. Reed Hastings a spus c\u0103 Netflix \u015fi-a \u00eembun\u0103t\u0103\u0163it oferta de show-uri TV \u015fi filme oferite abona\u0163ilor s\u0103i, f\u0103c\u00e2nd totodat\u0103 referire la seriale originale difuzate pe aceast\u0103 platform\u0103, precum “House of Cards”.<\/p>\n
\n\u00cen acest sens, \u00een luna februarie, Netflix a comandat cel de-al treilea sezon al serialului “House of Cards”, cu Kevin Spacey \u015fi Robin Wright \u00een rolurile principale, companiei de produc\u0163ie Media Rights Capital. Potrivit lui Reed Hastings, cre\u015fterea pre\u0163urilor abonamentelor va permite Netflix s\u0103 cumpere drepturile de difuzare pentru mai mult con\u0163inut \u015fi s\u0103 \u00eel furnizeze utilizatorilor platformei la cea mai \u00eenalt\u0103 calitate.<\/p>\n
\nNetflix se afll\u0103 \u00een prezent \u00eentr-un proces de expansiune la nivel interna\u0163ional, fiind a\u015fteptat\u0103 lansarea platformei \u00een acest an \u015fi \u00een Fran\u0163a \u015fi Germania. Serviciul a fost taxat dup\u0103 lansarea sa \u00een 2010 la 7,99 dolari, \u00een SUA. \u00cen ultimii ani, Netflix a investit \u00een propriul con\u0163inut difuzat, respectiv \u00een seriale precum “House of Cards” \u015fi “Orange is the New Black”, pentru a-\u015fi p\u0103stra num\u0103rul de abona\u0163i \u015fi pentru a atrage noi utilizatori. De asemenea, Netflix se lupt\u0103 pe aceast\u0103 pia\u0163\u0103 a distribu\u0163iei de con\u0163inut online cu competitori puternici, precum platformele Amazon.com \u015fi Hulu.<\/p>\n
\nCompania a atras aproape 4 milioane de noi abona\u0163i \u00een primul trimestru al anului, ajung\u00e2nd la un total de 48,35 milioane de abona\u0163i la sf\u00e2r\u015fitul lunii martie. Dintre ace\u015ftia, 35,67 milioane de abona\u0163i sunt din SUA. “House of Cards” a intrat \u00een istoria televiziunii americane anul trecut, dup\u0103 ce a c\u00e2\u015ftigat trei premii Primetime Emmy, inclusiv unul pentru David Fincher la categoria “cel mai bun regizor pentru un serial de dram\u0103”.<\/p>\n","protected":false},"excerpt":{"rendered":"
Platforma online Netflix, care are \u00een prezent 48 de milioane de abona\u0163i la nivel interna\u0163ional, inten\u0163ioneaz\u0103 s\u0103 creasc\u0103 pre\u0163urile abonamentelor sale cu unu sau doi dolari pe lun\u0103, \u00een func\u0163ie de \u0163ar\u0103, pentru a continua investi\u0163iile \u00een con\u0163inutul oferit utilizatorilor s\u0103i. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[17638,8631,4126,9637,171,149,7209,22,9885,539,340,19879,106,7540],"class_list":["post-106527","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-abonament","tag-abonati","tag-clienti","tag-continut","tag-internet","tag-investitii","tag-itc","tag-media","tag-netflix","tag-online","tag-preturi","tag-seriale","tag-sua","tag-tv"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106527"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/106527\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}