\nO prim\u0103 schimbare preg\u0103tit\u0103 de McDonald’s este prelungirea perioadei \u00een care clien\u0163ii pot cump\u0103ra micul dejun. Don Thompson, CEO al companiei, a indicat c\u0103 ar vrea ca lan\u0163ul de restaurante s\u0103 ofere micul dejun pe toat\u0103 perioada de func\u0163ionare.<\/p>\n
\n\u00cen momentul de fa\u0163\u0103, McDonald’s testeaz\u0103 pe mai multe pie\u0163e un sistem prin care clien\u0163ii \u00ee\u015fi pot alege diferite op\u0163iuni pentru burgeri: sosuri, salate sau alte toppinguri. O alt\u0103 mi\u015fcare pe care compania o va pune \u00een cur\u00e2nd \u00een practic\u0103 este extinderea gamei de produse ieftine.<\/p>\n
\nC\u00e2t despre accesibilitate, lan\u0163ul de restaurante dore\u015fte lansarea unei aplica\u0163ii mobile dedicate zonelor drivein, care s\u0103 permit\u0103 alegerea \u015fi plata produselor prin mobil, astfel \u00eenc\u00e2t timpul petrecut s\u0103 se reduc\u0103\u00een mod substan\u0163ial.<\/p>\n
\nNoua strategie a companiei McDonald’s este similar\u0103 sistemului Subway, care permite clien\u0163ilor s\u0103 aleag\u0103 aproape toate ingredientele unui sandvi\u015f.<\/p>\n","protected":false},"excerpt":{"rendered":"
Conducerea McDonald’s a recunoscut faptul c\u0103 meniul a fost supra\u00eenc\u0103rcat, op\u0163iunile consumatorilor cresc\u00e2nd cu 75% \u00een ultimii zece ani, relateaz\u0103 Business Insider. Ca efect secundar, aceste nou\u0103 oferte au \u00eengreunat munca celor care prepar\u0103 produsele, duc\u00e2nd la o sc\u0103dere \u00een calitatea serviciilor. Multe apari\u0163ii, precum Mighty WIngs, au fost e\u015fecuri pentru companie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,235,16543,4126,272,339,5238,246,32492,7155,7541,6299],"class_list":["post-105840","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-business","tag-calitate","tag-clienti","tag-companie","tag-conducere","tag-consumatori","tag-crestere","tag-efect","tag-mcdonalds","tag-produse","tag-surpriza"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105840"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105840\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}