\n“\u00cen Rom\u00e2nia anul trecut s-au f\u0103cut 300 milioane de euro pl\u0103\u0163i online, dar adev\u0103rul este c\u0103 de\u0163in\u0103torii de carduri au f\u0103cut pl\u0103\u0163i de 1 miliard de euro. Este o cifr\u0103 estimat\u0103, pentru c\u0103 nu exist\u0103 date oficiale. E-commerce-ul din p\u0103cate nu este local, av\u00e2nd \u00een vedere c\u0103 mai mult de dou\u0103 treimi din pl\u0103\u0163ile cu cardurile rom\u00e2ne\u015fti sunt pentru cump\u0103r\u0103turi din afara Rom\u00e2niei”, a spus Cre\u0163u.<\/p>\n
\nEl a ar\u0103tat c\u0103 pia\u0163a rom\u00e2neasc\u0103 de comer\u0163 electronic se confrunt\u0103 cu mai multe provoc\u0103ri, printre care lipsa de \u00eencredere nu numai \u00een anumite magazine, ci \u015fi \u00een anumite platforme, precum \u015fi lipsa de educa\u0163ie.<\/p>\n
\nPotrivit datelor Visa, valoarea medie a tranzac\u0163iei cu carduri pentru comercian\u0163ii online locali a fost anul trecut de 33 de euro \u015fi de 54 de euro pentru comercia\u0163ii interna\u0163ionali. Tendin\u0163a este de sc\u0103dere a valorii medii pentru tranzac\u0163iile pe carduri at\u00e2t la comercian\u0163ii locali (37 euro \u00een 2012), c\u00e2t \u015fi la cei interna\u0163ionali (55 euro \u00een 2012). Magazinele locale reprezint\u0103 20% din valoarea total\u0103 a tranzac\u0163iilor online cu carduri la comercian\u0163i comparativ cu 21% anul anterior, \u00een timp ce 29,5% din num\u0103rul total de tranzac\u0163ii au fost realizate \u00een magazinele locale, fa\u0163\u0103 de 30% \u00een 2012.<\/p>\n
\n“Posesorii de carduri prefer\u0103 s\u0103 cumpere de la comercian\u0163i interna\u0163ionali din cauza re\u0163elei relativ mici de magazine cu reputa\u0163ie solid\u0103 existente din Rom\u00e2nia, dar estim\u0103m c\u0103 aceast\u0103 situa\u0163ie se va schimba treptat ca urmare a intr\u0103rii pe pia\u0163\u0103 a unor comercian\u0163i cunoscu\u0163i, datorit\u0103 reputa\u0163iei \u015fi experien\u0163ei”, a mai afirmat Cre\u0163u.<\/p>\n
\nTranzac\u0163iile online la comercian\u0163ii locali sunt \u00een propor\u0163ie de 38% c\u0103tre companii de servicii (telecom \u015fi IT&C), 15% pentru utilit\u0103\u0163i \u015fi 14% pentru m\u0103rfuri din catalog.<\/p>\n","protected":false},"excerpt":{"rendered":"
De\u0163in\u0103torii de carduri au f\u0103cut anul trecut pl\u0103\u0163i online \u00een valoare de circa un miliard de euro, din care dou\u0103 treimi pentru cump\u0103r\u0103turi din afara Rom\u00e2niei, a declarat C\u0103t\u0103lin Cre\u0163u, director regional al Visa Europe, la conferin\u0163a Mediafax Talks about Digital Europe.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7820,240,10129,34917,171,387,539,60,13690,7128,95],"class_list":["post-105649","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carduri","tag-comert","tag-cumparaturi","tag-e-commerce","tag-internet","tag-magazine","tag-online","tag-piata","tag-plati-online","tag-tranzactii","tag-visa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105649"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105649\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}