\nRobertson a primit, \u00een 2008, acces total la managementul, partenerii \u015fi clien\u0163ii LEGO, iar rezultatul este un manual de redresare a unei companii. Spun redresare pentru c\u0103 \u00een urm\u0103 cu un deceniu LEGO \u00eenregistra pierderi masive iar produsele acesteia erau, \u00eentr-o propor\u0163ie cov\u00e2r\u015fitoare, neprofitabile. Au urmat ani \u00eentregi de \u00eencerc\u0103ri de stabilizare, de definire a liniei de produse, de schimb\u0103ri \u00een conducere, de integrare a c\u0103r\u0103mizii LEGO \u00een epoca digital\u0103.<\/p>\n
\n\u015ei nu a fost un proces simplu, de reducere a costurilor – de\u015fi s-au \u00eent\u00e2mplat \u015fi acestea -, ci ac\u0163iuni ce penduleaz\u0103 \u00eentre b\u00e2jb\u00e2ial\u0103 \u015fi schimbare curajoas\u0103, \u00eentre decizii majore \u015fi aplicarea unor strategii de management absolut inovatoare, de tipul Blue Ocean. De exemplu, abordarea unei tematici competitive, r\u0103zboinice, \u00een definirea figurinelor propuse sau includerea unor elemente de robotic\u0103 \u00een juc\u0103rii.<\/p>\n
\nDefinitorii sunt cele \u015fapte principii ale inova\u0163iei enun\u0163ate de David Robertson \u00een carte, pe care s-a bazat transformarea LEGO: construirea unei culturi a inova\u0163iei, cum s\u0103 devii atent la interesele clientului, cum s\u0103 explorezi \u00eentregul spectru al inova\u0163iei, cum s\u0103 sprijini inova\u0163ia deschis\u0103, cum s\u0103 \u00eencerci inova\u0163ii revolu\u0163ionare, cum s\u0103 navighezi pe Oceanul Albastru \u015fi cum s\u0103 fructifici avantajul de a lucra cu oameni diver\u015fi \u015fi creativi.<\/p>\n
\n“Am \u00eent\u00e2lnit mul\u0163i directori executivi care au vrut s\u0103 reproduc\u0103 succesul companiei LEGO, \u00eens\u0103 nu au luat \u00een considerare trauma ce a determinat redresarea… Nu a\u015ftepta ca o criz\u0103 s\u0103 provoace dorin\u0163a de schimbare profund\u0103 \u015fi sistemic\u0103”, spun autorii. “Echipa sa de management a dorit s\u0103 le reaminteasc\u0103 miilor s\u0103i de asocia\u0163i \u015fi ac\u0163ionari de pericolul autosuficien\u0163ei \u015fi de capcanele \u00eenghi\u0163irii orbe\u015fti a leacurilor b\u0103be\u015fti ale conducerii companiei. A dorit s\u0103 se asigure c\u0103 ceea ce s-a petrecut \u00een perioada anilor 1998 – 2003 nu se va mai \u00eent\u00e2mpla niciodat\u0103.”<\/p>\n
\nDavid C. Robertson, Bill Breen – “Pies\u0103 cu pies\u0103. Cum a rescris LEGO regulile inova\u0163iei \u015fi cum a cucerit industria global\u0103 a juc\u0103riilor”, Editura Publica, Bucure\u015fti, 2014<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Nu \u015ftiu al\u0163ii din genera\u0163ia mea cum sunt, dar cred c\u0103 am fost atins de adev\u0103rata adic\u0163ie \u00een momentul \u00een care am pus m\u00e2na, pentru prima dat\u0103, pe un set de piese LEGO. Mi s-au p\u0103rut fascinante simplitatea ideii, versatilitatea micu\u0163elor piese, modul infinit \u00een care se puteau combina. \u015ei cu at\u00e2t mai fascinant\u0103 istoria companiei, povestit\u0103 de David Robertson, fost profesor de management al inova\u0163iei, \u015fi scriitorul Bill Breen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[81,7193,36657,36656,7877,21528,265,23086,14822,7217,3428],"class_list":["post-105639","post","type-post","status-publish","format-standard","hentry","category-carte","tag-afaceri","tag-carte","tag-cum-a-rescris-lego-regulile-inovatiei","tag-david-robertson","tag-digital","tag-editura-publica","tag-inovatie","tag-jucarii","tag-lego","tag-management","tag-piesa-cu-piesa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105639"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105639\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}