\nFosta vicepre\u015fedinte a Apple Worlwide Marketing Communication a declarat, \u00eentr-un interviu acordat unui reporter al Business Insider c\u0103 Steve Jobs ura cuvintele \u201cbranding\u201d \u015fi \u201cmarketing\u201d.<\/p>\n
\n\u201cSteve era de p\u0103rere c\u0103 oamenii asociaz\u0103 brandurile cu advertisingul TV, cu reclamele \u015fi lucrurile artificiale. Cel mai important aspect pentru Jobs era rela\u0163ia oamenilor cu produsul a\u015fa c\u0103, de fiecare dat\u0103 c\u00e2nd spuneam <brand> eram aten\u0163iona\u0163i\u201d.<\/p>\n
\n\u00cen ce prive\u015fte marketingul, Johnson a declarat c\u0103 \u201cmarketingul \u00eenseamn\u0103 c\u0103 trebuie s\u0103 vinzi ceva cuiva. Dac\u0103 nu aduci valoare, dac\u0103 nu educi publicul \u00een leg\u0103tur\u0103 cu produsul, dac\u0103 nu \u00eei aju\u0163i s\u0103 valorifice la maximum produsul \u2013 acest lucru \u00eenseamn\u0103 c\u0103 faci doar v\u00e2nzare. \u015ei nu ar trebui s\u0103 lucrezi astfel\u201d.<\/p>\n
\nTotu\u015fi, marketingul este unul dintre domeniile la care Apple se pricepe cel mai bine. Cum a putut s\u0103 declare fondatorul Apple c\u0103 acesta era un cuv\u00e2nt nepotrivit \u00een companie? R\u0103spunsul lui Johnson a fost c\u0103 Apple \u015fi-a tratat campaniile de lansare ca eforturi masive de educare a publicului despre noile produse ale companiei prin comunicarea eficient\u0103 a beneficiilor experien\u0163ei folosirii produselor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Allison Johnson este fost\u0103 vicepre\u015fedinte a Apple Worldwide Marketing Communication \u015fi a avut ocazia s\u0103 lucreze \u00een mod direct cu Steve Jobs, \u00een perioada 2005 – 2011. \u00centr-un interviu recent, Johnson a dezv\u0103luit cuvintele pe care Steve Jobs nu putea s\u0103 le suporte. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[10638,288,235,272,7486,9782,20233,5429,7178,6266,30588,19981,7541,80,2177,19778,548],"class_list":["post-105622","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-acordare","tag-apple","tag-business","tag-companie","tag-cuvinte","tag-declaratii","tag-dezvaluiri","tag-interviu","tag-marketing","tag-oameni","tag-ocazie","tag-perioada","tag-produse","tag-refuz","tag-steve-jobs","tag-urari","tag-vicepresedinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105622"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105622\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}