{"id":105549,"date":"2014-03-27T12:09:40","date_gmt":"2014-03-27T12:09:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=105549"},"modified":"2026-04-03T19:32:15","modified_gmt":"2026-04-03T19:32:15","slug":"ziua-cercetarii-media-companiile-de-media-trebuie-sa-isi-diversifice-modelele-de-business","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=105549","title":{"rendered":"Ziua Cercet\u0103rii Media: Companiile de media trebuie s\u0103 \u00ee\u015fi diversifice modelele de business"},"content":{"rendered":"

\n Cel mai important eveniment dedicat tendin\u0163elor \u00een online din Rom\u00e2nia, Ziua Cercet\u0103rii Media, cu peste 250 de participan\u0163i, a fost organizat de Biroul Rom\u00e2n de Audit Transmedia (BRAT), miercuri, la Athenee Palace Hilton din Bucure\u015fti.<\/p>\n

\nOrlando Nicoar\u0103, director general al Mediafax Group, Cristian Pantazi, redactor-\u015fef al Hotnews, \u015fi Drago\u015f Stanca, managing partner al Think Digital, au vorbit despre provoc\u0103rile \u015fi oportunit\u0103\u0163ile financiare \u015fi de con\u0163inut ale mediului online.<\/p>\n

\nDrago\u015f Stanca a spus c\u0103 \u00een online sunt necesare “branduri foarte puternice, pe ni\u015fe foarte clare”. “Cred c\u0103 asta lipse\u015fte \u00een momentul acesta pie\u0163ei (…) branduri consolidate pe sectoare clare de business”, a afirmat Drago\u015f Stanca.<\/p>\n

\nCititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Companiile de media trebuie s\u0103 se orienteze spre alte modele de business dec\u00e2t cele bazate exclusiv pe v\u00e2nzarea de publicitate, unele dintre acestea fiind opera\u0163iunile online \u00een zona de e-commerce, potrivit speciali\u015ftilor prezen\u0163i, miercuri, la Ziua Cercet\u0103rii Media.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,235,8866,201,25087,10966,533,8200,539,10338,245,6763,13021],"class_list":["post-105549","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-business","tag-cercetare","tag-companii","tag-ecommerce","tag-exclusiv","tag-mediere","tag-modele","tag-online","tag-operatiuni","tag-prezenta","tag-publicitate","tag-roman"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105549"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105549\/revisions"}],"predecessor-version":[{"id":105560,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105549\/revisions\/105560"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}