{"id":105120,"date":"2014-03-17T12:17:00","date_gmt":"2014-03-17T12:17:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=105120"},"modified":"2014-03-17T12:17:00","modified_gmt":"2014-03-17T12:17:00","slug":"schimbari-la-varful-marketingului-de-la-dacia-si-renault-ionut-gheorghe-este-noul-director-de-marketing-in-romania-mihai-bordeanu-preia-conducerea-filialelor-din-marea-britanie-irlanda-cipru-si-ma","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=105120","title":{"rendered":"Schimb\u0103ri la v\u00e2rful marketingului de la Dacia \u015fi Renault. Ionu\u0163 Gheorghe este noul director de marketing \u00een Rom\u00e2nia, Mihai Bordeanu preia conducerea filialelor din Marea Britanie, Irlanda, Cipru \u015fi Malta"},"content":{"rendered":"<p>\nIonu\u0163 Gheorghe s-a al\u0103turat echipei Renault Rom\u00e2nia \u00een anul 2006. El are o experien\u0163\u0103 de 19 ani \u00een domeniile de marketing \u015fi comunicare, experien\u0163\u0103 dob\u00e2ndit\u0103 at\u00e2t \u00een interiorul companiei, c\u00e2t \u015fi \u00een alte societ\u0103\u0163i. Ionu\u0163 Gheorghe face parte dintre managerii Renault Rom\u00e2nia cu un parcurs interna\u0163ional. El a revenit \u00een Rom\u00e2nia dup\u0103 ce a condus, din Elve\u0163ia, opera\u0163iunile de marketing ale m\u0103rcii Infiniti \u00een segmentul crossover pentru perimetrul geografic care cuprinde Europa, Africa \u015fi Orientul Mijlociu (EMEA).<\/p>\n<p>\n\u201eDup\u0103 8 ani dedica\u0163i m\u0103rcilor Nissan \u015fi Infiniti, revenirea \u00een Rom\u00e2nia \u00eemi ofer\u0103 provocarea de a conduce marketing-ul a dou\u0103 m\u0103rci puternice ale Alian\u0163ei Renault Nissan. Sunt convins c\u0103 voi face o echip\u0103 bun\u0103 cu liderul pie\u0163ei auto din Rom\u00e2nia \u015fi \u00eempreun\u0103 vom continua s\u0103 men\u0163inem traiectoria de succes a ultimilor ani\u201d, a declarat Ionu\u0163 Gheorghe.<\/p>\n<p>\nIonu\u0163 Gheorghe (38 ani) a absolvit Academia de Studii Economice Bucure\u015fti \u015fi are un master \u00een Comunicare \u015fi Rela\u0163ii Publice (SNSPA &#8211; David Ogilvy). A debutat \u00een industria auto la importatorul AutoItalia \u00een Rom\u00e2nia (Fiat, Fiat LCV, Alfa Romeo, Maserati, Ssang Yong, Honda Bikes) ca Group Marketing \u2013 Communication&#038;PR Manager. Dup\u0103 patru ani petrecu\u0163i aici, s-a al\u0103turat echipei importatorului Kia \u00een Rom\u00e2nia, ca responsabil de marketing \u015fi comunicare. \u00cen 2006 \u015fi-a \u00eenceput activitatea \u00een cadrul Renault Commercial Roumanie. El a ocupat, pe r\u00e2nd, func\u0163iile de brand manager Nissan, respectiv de brand director Nissan. Din 2012 a preluat responsabilit\u0103\u0163ile de marketing pentru segmentul crossover al m\u0103rcii Infiniti pentru perimetrul Europa, Africa \u015fi Orientul Mijlociu. De la 1 aprilie 2014 va ocupa func\u0163ia de director de marketing Dacia \u015fi Renault \u00een Rom\u00e2nia.<\/p>\n<p>\nMihai Bordeanu (39 ani) este absolvent al Facult\u0103\u0163ii de Cibernetic\u0103 din cadrul Academiei de Studii Economice Bucure\u015fti \u015fi are o experien\u0163\u0103 de 16 ani \u00een marketing. \u015ei-a \u00eenceput cariera \u00een domeniu la Reckitt Benckiser, \u00een departamentul de marketing. Ulterior a lucrat la agen\u0163ia de publicitate Lowe Lintas, ca account executive, iar mai apoi, la Danone, ca brand manager, senior brand manager \u015fi marketing manager. \u00cen 2006 s-a al\u0103turat echipei importatorului Toyota \u00een Rom\u00e2nia, unde a ocupat&nbsp; mai multe func\u0163ii: director de marketing, director comercial \u015fi director al m\u0103rcii Lexus pentru divizia Balcani. \u00cen 2010 a preluat func\u0163ia de director de marketing \u00een cadrul Renault Commercial Roumanie pentru m\u0103rcile Dacia \u015fi Renault.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ionu\u0163 Gheorghe va conduce, din luna aprile, activit\u0103\u0163ile de marketing ale m\u0103rcilor Dacia \u015fi Renault \u00een Rom\u00e2nia. El preia responsabilit\u0103\u0163ile de\u0163inute anterior de Mihai Bordeanu, care, de la 1 martie, este director de marketing al Grupului Renault pentru m\u0103rcile Dacia \u015fi Renault, pe pie\u0163ele din Marea Britanie, Irlanda, Cipru \u015fi Malta.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7218],"tags":[16968,4872,13308,7178,7240,98],"class_list":["post-105120","post","type-post","status-publish","format-standard","hentry","category-resurse-umane","tag-cipru","tag-dacia","tag-irlanda","tag-marketing","tag-renault","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105120"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105120\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}