\n\u00cen 2005, Mugur \u015ete\u0163 vorbea despre efectele denomin\u0103rii \u015fi modul \u00een care oamenii vor percepe valorile exprimate \u00een leul greu ca fiind mai mici dec\u00e2t cele exprimate \u00een ROL.<\/p>\n
\nRom\u00e2nii s-au adaptat relativ u\u015for la noile valori, ajuta\u0163i \u015fi de perioada \u00een care pre\u0163urile au fost afi\u015fate simultan at\u00e2t \u00een RON c\u00e2t \u015fi \u00een ROL.<\/p>\n
\nMugur \u015ete\u0163, \u00een Business Magazin, 16 martie 2005:<\/p>\n
\nDac\u0103 vorbim despre denominare, vorbim deja despre un fenomen trecut de la 1 martie – ziua \u00een care to\u0163i comercian\u0163ii ar fi trebui s\u0103 aib\u0103 pe raft pre\u0163urile afi\u015fate dual. Dac\u0103 discut\u0103m de rotunjire, aceasta se face la valori de zeci de lei vechi, deci sub un ban nou. Ce s-a \u00eent\u00e2mplat acum ne spun realit\u0103\u0163ile din magazine. Retailerii profesioni\u015fti – cei care au venit din afar\u0103 – au rotunjit pre\u0163urile \u00een favoarea clientului. \u00cei dai clientului aceast\u0103 idee ca \u201cel are grij\u0103 de mine, ma duc la el\u201d.<\/p>\n
\nNu e nevoie ca oamenii s\u0103 se simt\u0103 mai relaxa\u0163i; oamenii vor \u00een\u0163elege, pur \u015fi simplu, ce li se \u00eent\u00e2mpl\u0103. Vor reveni la realitate. Nu cred c\u0103 rom\u00e2nii doresc s\u0103 fie \u201cmilionari\u201d – pentru c\u0103 a dori acest lucru \u00eenseamn\u0103 c\u0103 e\u015fti un specialist \u00een cifre mari, \u015fi nu cred c\u0103 majoritatea sunt speciali\u015fti \u00een cifre mari. De asta se \u015fi \u00eencurc\u0103 la calcule. G\u00e2ndi\u0163i-v\u0103 c\u0103 salariul mediu este de 7 milioane \u015fi ceva acum…<\/p>\n
\nConfortul psihologic pe care \u0163i-l d\u0103 aceast\u0103 valoare nominal\u0103 care \u201cvine pe p\u0103m\u00e2nt\u201d este fantastic. Po\u0163i s\u0103-\u0163i faci mult mai u\u015for calculele vie\u0163ii de zi cu zi. \u015ei eu sunt convins c\u0103 la anul pe vremea asta vom discuta despre pre\u0163uri la ma\u015fini \u00een lei, pre\u0163uri la case \u00een lei. E normal, pentru c\u0103 acum o ma\u015fin\u0103 e 360 de milioane de lei. Cum po\u0163i s\u0103 faci o reclam\u0103 cu pre\u0163ul \u0103sta?<\/p>\n
\nEu a\u015f ad\u0103uga, \u00een final, ceva legat de un posibil efect psihologic invers al trecerii la leul greu. Oamenii, c\u00e2nd o s\u0103 citeasc\u0103 \u00een pres\u0103 despre fraude de un milion de lei (\u00een loc de zece miliarde), o s\u0103 spun\u0103 c\u0103 e vorba de o nimica toat\u0103. Mult timp vor r\u0103m\u00e2ne \u00een minte cu valoarea veche a milionului de lei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Business Magazin grupeaz\u0103, cu ocazia anivers\u0103rii a zece ani, cele mai importante declara\u0163ii ale oamenilor de afaceri din Rom\u00e2nia din paginile revistei. Spusele unora s-au confirmat, \u00een timp ce declara\u0163iile altora nu s-au adeverit niciodat\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12704,81,7848,185,49,295,9782,32492,9696,13594,303,161,6266,30588,340,80,8503,31917,173,98,19707,7705],"class_list":["post-105086","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-adaptare","tag-afaceri","tag-aniversare","tag-bnr","tag-business-magazin","tag-confirmare","tag-declaratii","tag-efect","tag-efecte","tag-fraude","tag-important","tag-miliarde","tag-oameni","tag-ocazie","tag-preturi","tag-refuz","tag-revista","tag-rol","tag-romani","tag-romania","tag-timp","tag-valori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105086"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105086\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}