{"id":105054,"date":"2014-03-14T14:45:00","date_gmt":"2014-03-14T14:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=105054"},"modified":"2014-03-14T14:45:00","modified_gmt":"2014-03-14T14:45:00","slug":"crenguta-rosu-dc-communication-in-2005-romanii-exprima-preturile-in-lei-pentru-ca-suna-mult-mai-spectaculos-iar-preturile-in-euro-ca-sa-para-mai-mai-mici","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=105054","title":{"rendered":"Crengu\u0163a Ro\u015fu, DC Communication, \u00een 2005: \u201cRom\u00e2nii exprim\u0103 pre\u0163urile \u00een lei pentru c\u0103 sun\u0103 mult mai spectaculos, iar pre\u0163urile \u00een euro ca s\u0103 par\u0103 mai mai mici&#8221;"},"content":{"rendered":"<p>\n\u00cen 2005, Crengu\u0163a Ro\u015fu vorbea despre felul \u00een care oamenii percep sumele atunci c\u00e2nd ele sunt exprimate \u00een ROL fa\u0163\u0103 de RON. Dup\u0103 introducerea leului greu, o anumit\u0103 perioad\u0103 de timp percep\u0163ia a fost \u00eentr-adev\u0103r c\u0103 sumele exprimate RON sunt \u015fi valoric mai mici.<\/p>\n<p>\nCrengu\u0163a Ro\u015fu, \u00een Business Magazin, 16 martie 2005:<\/p>\n<p>\nA\u015f spune c\u0103 de fiecare dat\u0103 c\u00e2nd e vorba despre un premiu, el a fost exprimat \u00een lei, pentru c\u0103 sun\u0103 mult mai spectaculos. Premii de miliarde de lei! De fiecare dat\u0103 c\u00e2nd se vorbea de un pre\u0163, el a fost exprimat \u00een euro. Le \u00een\u0163elegi, \u015fi par mai pu\u0163in&#8230; Simt o sensibilitate de comunicare \u00een privin\u0163a leului greu, dar care vine din cu totul alt\u0103 zon\u0103. Vine din aprecierea leului, \u015fi discu\u0163iile care se poart\u0103 la acest moment despre consecin\u0163ele \u00eent\u0103ririi leului. Mi-a fost team\u0103, g\u00e2ndindu-m\u0103 la leul greu, c\u0103 se poate crea confuzie.<\/p>\n<p>\nAm observat c\u0103 acceptan\u0163a leului greu a venit destul de repede \u015fi din partea b\u0103ncilor. De aceea cred c\u0103 \u015fi ele au un merit \u00een promovarea noului leu egal cu cel al B\u0103ncii Na\u0163ionale. Unul din clien\u0163ii mei este o banc\u0103 \u015fi l-am v\u0103zut cum s-a comportat. \u015ei nu a fost un comportament singular. Este o form\u0103 de normalitate. Cred c\u0103 tot acest proces, \u00eencep\u00e2nd cu comunicarea \u015fi continu\u00e2nd cu parteneriatele ulterioare, s-a \u00eent\u00e2mplat \u201c\u00e0 la carte\u201d. Nu sunt foarte sigur\u0103 c\u0103 lucrurile vor merge la fel de bine \u00een aval pentru to\u0163i cei care vor trebui s\u0103 raporteze. Dar dac\u0103 industria de IT&#038;C e gata, stau lini\u015ftit\u0103. C\u00e2te din companiile rom\u00e2ne\u015fti folosesc, totu\u015fi, programe \u015fi c\u00e2te nu?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Magazin grupeaz\u0103, cu ocazia anivers\u0103rii a zece ani, cele mai importante declara\u0163ii ale oamenilor de afaceri din Rom\u00e2nia din paginile revistei. Spusele unora s-au confirmat, \u00een timp ce declara\u0163iile altora nu s-au adeverit niciodat\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[236,49,9647,14862,161,6266,28902,21163,19981,8314,5621,482,80,31917,29006,19707],"class_list":["post-105054","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-banca","tag-business-magazin","tag-comunicare","tag-introducere","tag-miliarde","tag-oameni","tag-par","tag-perceptie","tag-perioada","tag-premii","tag-premiu","tag-pret","tag-refuz","tag-rol","tag-spectaculos","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105054"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105054\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}