\nMonica Eftimie, directorul de marketing al KFC Rom\u00e2nia spune c\u0103, de\u015fi exist\u0103 posibilitatea prelu\u0103rii \u201ecopy-paste” \u00eenh Rom\u00e2nia a unor produse deja consacrate \u00een afara \u0163\u0103rii, brandul ofer\u0103 flexibilitate \u015fi pentru dezvoltarea de produse locale. Dou\u0103 exemple sunt sandvi\u015ful Crispy \u015fi gama de sandvi\u015furi Booster, ap\u0103rute doar pe pia\u0163a din Rom\u00e2nia \u015fi adoptate ulterior \u00een alte patru \u0163\u0103ri din Europa.<\/p>\n
\n\u201eConsumatorul rom\u00e2n va fi \u00eentotdeauna sensibil la pre\u0163, chiar \u015fi \u00een condi\u0163ii economice bune. Dar am \u00eenv\u0103\u0163at c\u0103 e foarte inteligent \u015fi vrea ca produsele pe care le prime\u015fte s\u0103 fie de calitate. B\u0103t\u0103lia \u00een pia\u0163\u0103 se duce \u00een pre\u0163, dar \u015fi pe ceea ce se prime\u015fte \u00een schimb”, spune Eftimie.<\/p>\n
\nDiferen\u0163ele de abordare fa\u0163\u0103 de pie\u0163ele deja mature au la baz\u0103, \u00een primul r\u00e2nd, obiceiurile de consum ale clien\u0163ilor. \u201eCele mai iubite trei produse de c\u0103tre rom\u00e2ni sunt crispy strips, aripioarele picante \u015fi sosul de usturoi, \u00een timp ce \u00een alte \u0163\u0103ri clasamentul e format din sandvi\u015furi. De aceea focusul se mut\u0103 pe alte produse, iar inova\u0163ia se face pe o alt\u0103 gam\u0103.” <\/p>\n
\nRestaurantele KFC de pe pia\u0163a local\u0103 au raportat \u00een 2012 o cifr\u0103 de afaceri de 42,4 milioane de euro, \u00een cre\u015ftere cu 16% comparativ cu anul anterior, \u015fi un profit cu 13% mai mare, de circa 2,3 milioane de euro. Re\u0163eaua num\u0103r\u0103 \u00een prezent 51 de restaurante, dintre care cinci sunt drive thru. Eftimie spune c\u0103, \u00een cazul KFC, calendarele de marketing se fac de c\u0103tre responsabilii din fiecare \u0163ar\u0103, dat fiind c\u0103 brandul opereaz\u0103 \u00een Rom\u00e2nia \u00een regim de franciz\u0103.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Monica Eftimie, directorul de marketing al KFC Rom\u00e2nia spune c\u0103, de\u015fi exist\u0103 posibilitatea prelu\u0103rii \u201ecopy-paste” \u00eenh Rom\u00e2nia a unor produse deja consacrate \u00een afara \u0163\u0103rii, brandul ofer\u0103 flexibilitate \u015fi pentru dezvoltarea de produse locale. Dou\u0103 exemple sunt sandvi\u015ful Crispy \u015fi gama de sandvi\u015furi Booster, ap\u0103rute doar pe pia\u0163a din Rom\u00e2nia \u015fi adoptate ulterior \u00een alte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[438,11188,7541,7436],"class_list":["post-105052","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-europa","tag-kfc","tag-produse","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105052"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/105052\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}