www.calculeazareteta.ro<\/a>, iar \u00een partea inferioar\u0103 a ecranului a fost f\u0103cut\u0103 precizarea “Ofert\u0103 valabil\u0103 \u00een toate farmaciile Dona pe baza cardului de fidelitate, p\u00e2n\u0103 la 31.12.2013, \u00een limita stocului disponibil, pentru pacien\u0163ii asigura\u0163i CNAS”. De asemenea, telespectatorii au fost informa\u0163i \u00een timpul spotului c\u0103 pot intra pe acest site sau pot \u00eentreba \u00een farmacie care sunt produsele din ofert\u0103.<\/p>\n\nMembrii CNA au considerat c\u0103 acest spot \u00eencalc\u0103 articolul 93 din Codul de reglementare a con\u0163inutului audiovizual, potrivit c\u0103ruia “Comunic\u0103rile comerciale audiovizuale trebuie s\u0103 respecte, indiferent de form\u0103 \u015fi de durat\u0103, principiile de protec\u0163ie a minorului, de informare corect\u0103 a publicului, de respectare a demnit\u0103\u0163ii umane, de asigurare a unei concuren\u0163e loiale”.<\/p>\n
\nAstfel, CNA a decis s\u0103 aplice o decizie de intrare \u00een legalitate \u00een privin\u0163a acestui spot publicitar, fapt care presupune c\u0103 reclama nu mai poate fi difuzat\u0103 \u00een forma aceasta, care \u00eencalc\u0103 legisla\u0163ia audiovizualului privind informarea corect\u0103.<\/p>\n
\nPe de alt\u0103 parte, Consiliul Rom\u00e2n pentru Publicitate (RAC) a considerat c\u0103 acest spot nu \u00eencalc\u0103 prevederile Codului de Practic\u0103 \u00een Publicitate.<\/p>\n
\nDe asemenea, potrivit informa\u0163iilor prezentate \u00een \u015fedin\u0163a CNA de mar\u0163i, acest spot nu mai este difuzat \u00een prezent.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un spot publicitar aferent campaniei de promovare a farmaciilor Dona, intitulat\u0103 “Zero diferen\u0163a la plata la re\u0163et\u0103 pentru pacien\u0163i”, a fost interzis de la difuzarea pe posturile de televiziune, printr-o decizie luat\u0103 mar\u0163i de CNA, care a considerat c\u0103 acesta nu informeaz\u0103 corect publicul.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[15400,36549,9021],"class_list":["post-104942","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cna","tag-dona","tag-spot"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104942"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104942\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}