\nPepsi are acum o nou\u0103 identitate vizual\u0103 \u2013 prin forma, designul \u015fi culoarea ambalajelor, iar etichetele noii linii de ambalaje comunic\u0103 fiecare ocazie de consum.<\/p>\n
\n\u201eAcum sunt pe +\u201d este campania de comunicare a unei game complet noi de ambalaje lansat\u0103 de Pepsi. Compania a decis s\u0103 adapteze platforma global\u0103 Live for now, printr-o nou\u0103 linie pentru pia\u0163a local\u0103: 1,25 l, 1,75 l, 2,25 l \u015fi 2,75 l.<\/p>\n
\u201eEste o campanie care porne\u015fte de la o analiz\u0103 \u00eendelungat\u0103 a obiceiurilor de cump\u0103rare \u015fi consum”, a declarat Adriana Nestoriuc, Group Brand Manager CSD, PepsiCo Rom\u00e2nia. “\u201ePrin noile sticle Pepsi am reu\u015fit s\u0103 g\u0103sim m\u0103sura potrivit\u0103 pentru fiecare moment de consum al zilei, r\u0103spunz\u00e2nd unor nevoi concrete ale tinerilor. Fiecare moment are acum un ambalaj Pepsi dedicat: de la petreceri nepl\u0103nuite, la dup\u0103-amieze lini\u015ftite, de la zile al\u0103turi de persoana iubit\u0103, la clipe de care te bucuri doar tu.”<\/p>\n
Gama Pepsi \u201epe +\u201d beneficiaz\u0103 de o campanie de comunicare ce include spoturi TV, execu\u0163ii \u00een magazine \u015fi OOH.<\/p>\n
\u00cen Rom\u00e2nia, Coca-Cola r\u0103m\u00e2ne cea mai consumat\u0103 b\u0103utur\u0103 r\u0103coritoare, cu o cot\u0103 de pia\u0163\u0103 de aproape 60% din pia\u0163a b\u0103uturilor acidulate, \u00een timp ce Pepsi de\u0163ine sub 20% din cota de pia\u0163\u0103, noteaz\u0103 economica.net<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Pepsi are acum o nou\u0103 identitate vizual\u0103 \u2013 prin forma, designul \u015fi culoarea ambalajelor, iar etichetele noii linii de ambalaje comunic\u0103 fiecare ocazie de consum. \u201eAcum sunt pe +\u201d este campania de comunicare a unei game complet noi de ambalaje lansat\u0103 de Pepsi. Compania a decis s\u0103 adapteze platforma global\u0103 Live for now, printr-o nou\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[15712,7555,4126,6517,6351,9817,20185,207,389,30016,70,25122,30588,4453],"class_list":["post-104714","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ambalaje","tag-campanie","tag-clienti","tag-coca-cola","tag-concurenta","tag-consum","tag-culoare","tag-design","tag-furt","tag-gigant","tag-identitate","tag-lovitura","tag-ocazie","tag-pepsi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104714"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104714\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}