{"id":104257,"date":"2014-02-17T18:00:00","date_gmt":"2014-02-17T18:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=104257"},"modified":"2014-02-17T18:00:00","modified_gmt":"2014-02-17T18:00:00","slug":"dupa-ce-a-lucrat-la-sediul-central-jti-de-la-geneva-diana-tataru-s-a-intors-la-bucuresti-ca-portfolio-brand-trade-strategy-director","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=104257","title":{"rendered":"Dup\u0103 ce a lucrat la sediul central JTI de la Geneva, Diana T\u0103taru s-a \u00eentors la Bucure\u015fti ca Portfolio brand & trade strategy director"},"content":{"rendered":"

\n\u201cPrivind \u00eenapoi, la momentul \u00een care am optat pentru JTI, cred c\u0103 alegerea a reprezentat pentru mine oportunitatea de a practica marketingul, dup\u0103 o experien\u0163\u0103 de mai mul\u0163i ani \u00een publicitate.\u201dMarketingul a fost de fapt \u015fi prima alegere \u015fi, crede Diana T\u0103taru, \u201emi se potrive\u015fte mai bine\u201d. \u00cen publicitate a lucrat pentru m\u0103rci din mai multe categorii de bunuri de larg consum \u015fi \u201easta m-a \u00ab\u00eembog\u0103\u0163it\u00bb mult profesional\u201e. Apoi, \u00een cadrul produc\u0103torului de \u0163igarete a lucrat, \u00een timp, pentru toate m\u0103rcile din portofoliu, ocup\u00e2nd pozi\u0163ii cu responsabilit\u0103\u0163i diferite, \u201elucru care mi-a format o bun\u0103 vedere de ansamblu \u015fi m-a ajutat s\u0103 m\u0103 maturizez profesional\u201d.<\/p>\n

\n\u00cen ultimii ani petrecu\u0163i la Geneva a fost implicat\u0103 \u00een proiecte de extindere a portofoliului m\u0103rcii Winston la nivel global, \u00een special prin dezvoltarea de produse noi prin inova\u0163ie, \u201eo \u015fans\u0103 pe care cred c\u0103 orice om de marketing \u015fi-o dore\u015fte\u201d.<\/p>\n

\nAcum, din pozi\u0163ia pe care o are, coordoneaz\u0103 o echip\u0103 de 18 oameni \u015fi se ocup\u0103 de strategia de dezvoltare pentru brandurile pe care JTI le comercializeaz\u0103 \u00een Rom\u00e2nia, o pia\u0163\u0103 extrem de competitiv\u0103. \u201eAm avut marele noroc s\u0103-mi plac\u0103 mult ceea ce fac \u015fi s\u0103 \u00eent\u00e2lnesc oameni interesan\u0163i care m-au motivat, m-au inspirat \u015fi m-au sus\u0163inut de-a lungul acestui drum. Cred c\u0103 parcursul meu profesional este asemenea multora: nici prea rapid, nici prea lent, cu un dram de inspira\u0163ie \u015fi noroc la momentul potrivit.\u201e<\/p>\n

\nA cochetat cu ideea antreprenoriatului, \u201ela o v\u00e2rst\u0103 mai apropiat\u0103 de studen\u0163ie. A fost o experien\u0163\u0103 foarte interesant\u0103 \u015fi distractiv\u0103, un proiect de echip\u0103, dar pu\u0163in sustenabil \u00een timp\u201e. Peste zece ani se vede \u201emul\u0163umit\u0103 de mine \u015fi de ceea ce voi face, indiferent ce va fi acel lucru\u201d.<\/p>\n

\n

\nDiana T\u0103taru
\nJTI ROM\u00c2NIA
\nFUNC\u0162IE portfolio brand & trade strategy director
\nV\u00c2RST\u0102 39 de ani
\nAC\u0162IONARIAT JT International Holding III B.V. (67%); JT International Holding B.V. (3%); JT International SA (30%)
\nCIFR\u0102 DE AFACERI 2011 467 mil. euro JTI Manufacturing SA \u015fi 560 mil. euro JTI Rom\u00e2nia SRL
\nANGAJA\u0162I 1.000<\/p>\n","protected":false},"excerpt":{"rendered":"

Lucreaz\u0103 \u00een JT International de zece ani; primii \u015fase ani i-a petrecut \u00een Rom\u00e2nia, urm\u0103torii ani la sediul central de la Geneva, iar din ianuarie 2013 s-a \u00eentors la Bucure\u015fti, fiind numit\u0103 Portfolio brand & trade strategy director.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[36416,28928],"class_list":["post-104257","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-diana-tataru","tag-jti-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104257"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104257\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}