\n“Va avea loc o revolu\u0163ie \u00een fiecare \u0163ar\u0103”, a declarat \u00eentr-un interviu pentru Bloomberg Claudia Nemat, directorul opera\u0163iunilor interna\u0163ionale europene ale grupului.<\/p>\n
\nOperatorul german va combina re\u0163elele fixe \u015fi mobile pentru a furniza servicii \u00eembun\u0103t\u0103\u0163ite, omogenizate, de telefonie \u015fi date, care s\u0103 atrag\u0103 clien\u0163i, a continuat Nemat.<\/p>\n
\nDeutsche Telekom traverseaz\u0103 o perioad\u0103 bogat\u0103 \u00een achizi\u0163ii \u00een Europa Central\u0103 \u015fi de Est, directorul general al grupului, Timotheus Hoettges, apriind pe \u00eembun\u0103t\u0103\u0163irea situa\u0163iei economice din \u0163\u0103rile baltice p\u00e2n\u0103 \u00een Grecia.<\/p>\n
\nObiectivul de a ajunge lider \u00een regiune va presupune inclusiv cre\u015fterea cotei de pia\u0163\u0103 \u00een \u0163\u0103ri precum Rom\u00e2nia \u015fi Polonia, atac\u00e2nd rivali precum grupul francez Orange sau Polkomtel, controlat\u0103 de miliardarul Zygmunt Solorz-Zak, noteaz\u0103 Bloomberg.<\/p>\n
\nDeutsche Telekom a convenit luni preluarea integral\u0103 a diviziei T-Mobile Cehia \u00eentr-o tranzac\u0163ie de 828 milioane euro. Surse apropiate companiei au declarat \u00een luna ianuarie c\u0103 grupul german vizeaz\u0103 de asemenea preluarea a \u00eenc\u0103 10% din ac\u0163iunile grupului elen OTE, unde de\u0163ine \u00een prezent o participa\u0163ie de 40%. OTE este prezent \u00een Rom\u00e2nia prin Romtelecom, Cosmote \u015fi re\u0163eaua de magazine Germanos.<\/p>\n
\nNemat a refuzat s\u0103 coemnteze strategia companiei \u00een ceea ce prive\u015fte achizi\u0163iile necesare pentru a sus\u0163ine strategia de extindere \u00een regiune.<\/p>\n
\nMacedonia este prima pia\u0163\u0103 interna\u0163ional\u0103 unde Deutsche Telekom a implementat noua strategie. To\u0163i clien\u0163ii companiei din \u0163ar\u0103, indiferent de tipul conexiunii – fix\u0103 sau mobil\u0103 – transmit apeluri de voce \u015fi trafic de date pe o infrastructur\u0103 unificat\u0103, digital\u0103. Renun\u0163area la servicii analog \u015fi adoptarea tehnologiei digitale, “all-IP”, \u00eembun\u0103t\u0103\u0163e\u015fte calitatea serviciilor de voce \u015fi faciliteaz\u0103 conexiuni de date mai rapide. \u00cen plus, clien\u0163ii au la dispozi\u0163ie servicii op\u0163ionale, precum platforme de streaming media.<\/p>\n
\n“Obi\u015fnuiesc s\u0103 compar acest proces cu tranzi\u0163ia de la c\u0103ru\u0163e cu cai la automobile. Este o tehnologie fundamental diferit\u0103. Presupune avantaje uria\u015fe pentru clien\u0163i, reduce costurile \u015fi \u00eembun\u0103t\u0103\u0163e\u015fte eficien\u0163a”, a afirmat Claudia Nemat pentru Bloomberg.<\/p>\n
\nAfacerile europene din afara Germaniei ale Deutsche Telekom au evoluat negativ \u00een ultimii ani, pe fondul situa\u0163iei economice dificile din regiune. \u00cen primele nou\u0103 luni ale anului trecut, veniturile raportate de companie \u00een Europa, cu excep\u0163ia pie\u0163ei autohtone, au sc\u0103zut cu 5,8%.<\/p>\n
\nCompania este lider de pia\u0163\u0103 \u00een Grecia, Ungaria, Croa\u0163ia \u015fi Macedonia, potrivit datelor de la finele anului 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"
Deutsche Telekom vrea s\u0103 devin\u0103, p\u00e2n\u0103 \u00een anul 2018, lider pe toate pie\u0163ele din Europa Central\u0103 \u015fi de Est unde are opera\u0163iuni, prin continuarea achizi\u0163iei de active \u015fi investi\u0163ii \u00een re\u0163ele telecom, potrivit Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11744,7281],"class_list":["post-104139","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-deutsche-telekom","tag-extindere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104139"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/104139\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}