{"id":103969,"date":"2014-02-09T18:43:00","date_gmt":"2014-02-09T18:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=103969"},"modified":"2014-02-09T18:43:00","modified_gmt":"2014-02-09T18:43:00","slug":"de-ce-a-ales-dragos-petrescu-sa-fie-regele-centrului-vechi-din-bucuresti-mi-se-potriveste-mult-mai-bine-teoria-pestelui-mare-in-iazul-mic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=103969","title":{"rendered":"De ce a ales Drago\u015f Petrescu s\u0103 fie regele Centrului Vechi din Bucure\u015fti: Mi se potrive\u015fte mult mai bine teoria pe\u015ftelui mare \u00een iazul mic"},"content":{"rendered":"<p>\n\u201eTAT\u0102L MEU ERA IMIGRANT \u00ceN SUA \u015eI A TOT INSISTAT S\u0102 M\u0102 MUT ACOLO. DUP\u0102 CE AM FOST PRIMA DAT\u0102 LA CHICAGO, AM DECIS, INSTINCTUAL, C\u0102 MI SE POTRIVE\u015eTE MULT MAI BINE TEORIA PE\u015eTELUI MARE \u00ceN IAZUL MIC&#8221;<\/p>\n<hr \/>\n<p>\nIat\u0103 discursul lui Drago\u015f Petrescu, fondatorul City Grill, la <a href=\"http:\/\/www.businessmagazin.ro\/cover-story\/bm-storytellers-povestile-primului-an-al-revistei-spuse-de-dragos-petrescu-gabriel-biris-dan-c-mihailescu-si-bogdan-enoiu-12039621\">BM Storytellers<\/a>, evenimentul care marcheaz\u0103 zece ani de existen\u0163\u0103 a revistei Business Magazin:<\/p>\n<p>\nM\u0103 simt la Storytellers ca \u00eentr-o sear\u0103 de Cr\u0103ciun: pe strad\u0103 nu e nimeni, \u00een restaurantele mele cam bate v\u00e2ntul \u015fi noi st\u0103m aici s\u0103 privim cum ninge \u015fi s\u0103 ne amintim ce f\u0103ceam \u00een 2004. B\u0103nuiesc c\u0103 nu \u015ftia\u0163i unde eram \u00een 2004. Lucram \u00eentr-un restaurant McDonald\u2019s din Milano. Tr\u0103geam acolo din greu cu mopul, cu hamburgerii pe gr\u0103tar \u015fi probabil v\u0103 \u00eentreba\u0163i ce c\u0103utam acolo. M\u0103 \u00eentrebam \u015fi eu. \u00cen italian\u0103 m\u0103 \u00eentrebam. \u00cemi f\u0103ceam vise pentru un proiect care nu a ie\u015fit \u015fi anume acela de a dezvolta restaurante \u00een Italia. \u00cen anul 2000, \u00eemi luasem licen\u0163a de la Hamburger University \u015fi urma s\u0103 iau un restaurant \u00een franciz\u0103 \u00een Rom\u00e2nia. Rom\u00e2nia \u00een schimb nu avea acelea\u015fi planuri cu mine \u015fi dup\u0103 vreo doi ani de munc\u0103 \u00een restaurantele McDonald\u2019s din Rom\u00e2nia, am renun\u0163at la visul de a primi o franciz\u0103 \u015fi am aplicat interna\u0163ional. Am presat pe oficialii McDonald\u2019s din Europa \u015fi p\u00e2n\u0103 la urm\u0103 l-am convins pe \u015feful McDonald\u2019s Italia, care a spus c\u0103 au nevoie de franciza\u0163i ca de aer.<\/p>\n<p>\nEram patru licen\u0163ia\u0163i \u00een Rom\u00e2nia f\u0103r\u0103 restaurant \u015fi am plecat s\u0103 ne lu\u0103m \u00een primire spa\u0163iile. Ne-au a\u015fteptat frumos, dar \u00eent\u00e2i ne-au pus la munc\u0103 \u00een restaurante. Pe mine m-au repartizat la restaurantul din Milano, am stat acolo vreo \u015fase luni, mi-a pl\u0103cut, le-a pl\u0103cut \u015fi lor de mine, a\u015fa c\u0103 am semnat contractul pentru un restaurant dintr-un sat care se cheam\u0103 Asti, la 120 km de Milano. Era un restaurant pe care nu \u00eel voia nimeni, dar eu sim\u0163eam c\u0103 o s\u0103 fac lucruri extraordinare acolo. L-am acceptat, am \u00eenceput s\u0103 caut cas\u0103, am ales casa \u015fi, cu contractul \u00een&nbsp; m\u00e2n\u0103, m-am prezentat la ambasada Italiei \u00een Rom\u00e2nia. Eram \u00een a doua jum\u0103tate a anului 2004, noi nu eram membri ai UE \u015fi \u00eemi amintesc cu mult\u0103 emo\u0163ie momentul. Cei de la ambasad\u0103 mi-au spus c\u0103 nu pot s\u0103 \u00eemi dea viza \u015fi c\u0103 nu pot intra \u00een Italia ca investitor deoarece trebuie s\u0103 dovedesc (art. 27) c\u0103 am ob\u0163inut profit ca ac\u0163ionar al unei firme din Italia cu un an \u00eenainte.<\/p>\n<p>\nNu am cum s\u0103 fi ob\u0163inut profit, le-am zis, pentru c\u0103 sper s\u0103 am profit de acum \u00eenainte. Italienii mi-au zis c\u0103 nu se poate, asta e legea, nu m\u0103 pot ajuta \u015fi uite-a\u015fa am deschis eu primul restaurant City Grill pe Prim\u0103verii, \u00een 2004. S-a terminat cu Italia, care a fost oricum o experien\u0163\u0103 extraordinar\u0103 apropo de cum \u015fi unde te arunc\u0103 via\u0163a. Eu sunt un om optimist \u015fi norocos, mai ales pentru c\u0103 am avut norocul s\u0103 \u00eemi fie \u00een\u015felat\u0103 \u00eencrederea la un nivel important de foarte pu\u0163ine ori, dar m\u0103 a\u015ftept \u00een fiecare zi c\u00e2nd m\u0103 trezesc diminea\u0163a \u015fi m\u0103 uit \u00een fa\u0163a casei ca cineva s\u0103 \u00eemi fure ma\u015fina. Nu o s\u0103 m\u0103 simt \u015focat \u015fi nu o s\u0103 m\u0103 t\u0103v\u0103lesc pe jos dac\u0103 \u00eentr-o zi ma\u015fina nu o s\u0103 mai fie \u00een fa\u0163a casei. Dac\u0103 e ma\u015fina \u00een fa\u0163a casei, \u00eenseamn\u0103 c\u0103 am o zi extraordinar\u0103 \u015fi pot s\u0103 plec la treab\u0103.<\/p>\n<p>\nCu o foarte bun\u0103 parte din banii mei, \u00een \u201895, c\u00e2nd m\u0103 preg\u0103team s\u0103 m\u0103 \u00eensor, m-am dus \u00een Germania \u015fi am cump\u0103rat cu 8.000 de m\u0103rci un Audi 80 care avea 8 ani. Am fost foarte m\u00e2ndru c\u0103 l-am g\u0103sit, am venit cu el acas\u0103, l-am sp\u0103lat, l-am aranjat \u015fi l-am pus \u00een fa\u0163a blocului la vremea respectiv\u0103, doar c\u0103 diminea\u0163\u0103 nu mai era. Am zis c\u0103 nu e nimic, sigur l-am pus pe strada cealalt\u0103, l-am c\u0103utat vreo 20 de str\u0103zi \u00een jurul blocului, nu era, a\u015fa c\u0103 am \u00eemprumutat o ma\u015fin\u0103 \u015fi m-am dus s\u0103 m\u0103 \u00eensor \u015fi am mers mai departe. De atunci am \u00eenv\u0103\u0163at c\u0103 este important ca a\u015ftept\u0103rile s\u0103 fie jos, pentru ca entuziasmul s\u0103 fie sus.&nbsp;<\/p>\n<p>\nNu \u00eemi pare r\u0103u c\u0103 nu am intrat \u00een politic\u0103. Mi-a\u015f dori s\u0103 avem o \u0163ar\u0103 mai bun\u0103 \u015fi mai frumoas\u0103 \u015fi mai bine reglementat\u0103, dar am \u00eenv\u0103\u0163at c\u0103 este bine s\u0103 te bucuri de ceea ce ai. Eu m\u0103 bucur acum de ce este \u015fi de ce avem \u00een \u0163ara asta, m\u0103 bucur c\u0103 tr\u0103iesc \u00een Rom\u00e2nia \u015fi cred c\u0103 am ales cea mai bun\u0103 cale r\u0103m\u00e2n\u00e2nd aici. Dec\u00e2t s\u0103 fii \u00een ultima treime de la Harvard, mai bine e\u015fti \u00een prima jum\u0103tate la o facultate medie. Din c\u0103r\u0163ile lui Malcolm Gladwell, m\u0103 reg\u0103sesc extraordinar \u00een teoria pe\u015ftelui mare \u00een iazul mic, cale pe care eu am decis s\u0103 merg \u00eenainte s\u0103 citesc cartea. Tat\u0103l meu, imigrant \u00een SUA, \u00eemi tot zicea s\u0103 vin s\u0103 tr\u0103iesc acolo, \u00een \u0163ara tuturor posibilit\u0103\u0163ilor. Dup\u0103 ce m-am dus prima dat\u0103 \u00een SUA \u00een 1997, dup\u0103 ce \u00eemi respinseser\u0103 de nu \u015ftiu c\u00e2te ori viza (nu m-am \u00een\u0163eles cu ambasadele niciodat\u0103) \u015fi am v\u0103zut acolo cine mergea pe strad\u0103, mi-am dat seama c\u0103 nu era de mine. La mine \u00een Bucure\u015fti eram zmeu, iar \u00een Chicago mai erau \u00eenc\u0103 alte multe mii de zmei.<\/p>\n<p>\nA\u015fa c\u0103 instinctual am decis s\u0103 fiu pe\u015ftele mare \u00een iazul mic \u015fi am r\u0103mas \u00een Rom\u00e2nia. \u015etiu c\u0103 a fost cea mai bun\u0103 decizie, pentru c\u0103 \u015fi acum a\u015f face la fel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drago\u015f Petrescu a detaliat, \u00een discursul s\u0103u de la Storytellers, de ce crede c\u0103 popula\u0163ia este \u00eemp\u0103r\u0163it\u0103 \u00eentre oameni care se angajeaz\u0103 \u015fi oameni care vor s\u0103 ia via\u0163a \u015fi afacerile \u00een piept. Antreprenoriatul nu este pentru oricine: \u201eTrebuie s\u0103 fii puternic \u015fi determinat ca s\u0103 fii antreprenor&#8221;. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[36245,11226,532],"class_list":["post-103969","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-bm-storytellers","tag-dragos-petrescu","tag-eveniment"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103969"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103969\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}