\nMarca \u201eAmigo\u201d este binecunoscut\u0103 pe pia\u0163a din Rom\u00e2nia \u00eenc\u0103 din 1982, \u00een timp ajung\u00e2nd s\u0103 fie comercializat\u0103 \u015fi \u00een alte \u0163\u0103ri din zon\u0103. Amigo a fost evaluat\u0103 la o cifr\u0103 net\u0103 de afaceri de aproximativ 12.5 millioane de dolari in 2012, iar cota sa de pia\u0163\u0103, \u00een volum, este estimat\u0103 la aproximativ 1,8% din pia\u0163a de cafea din Rom\u00e2nia. P\u0103r\u0163ile a\u015fteapt\u0103 validarea tranzac\u0163iei de c\u0103tre Consiliului Concuren\u0163ei.<\/p>\n
\nStrauss Coffee va pl\u0103ti 20 millione de dolari pentru achizi\u0163ia m\u0103rcilor, a domeniilor \u015fi a drepturilor exclusive de a folosi formula \u201eAmigo\u201d \u00een Rom\u00e2nia \u015fi Bulgaria. Astfel, Strauss Coffee va deveni proprietarul unic al brandului \u00een aceste \u0163\u0103ri.<\/p>\n
\nStrauss Coffee este prezent pe pia\u0163a din Rom\u00e2nia din 1994 \u015fi este cunoscut mai ales prin marca \u201eDoncaf\u00e9\u201d (\u00een 2012, cota de pia\u0163\u0103, \u00een volum, a fost estimat\u0103 la aproximatv 22% din pia\u0163a de cafea).<\/p>\n
\n\u201eAchizi\u0163ia accentueaz\u0103 \u015fi mai tare pozi\u0163ia competitiv\u0103 a Strauss Coffee pe pia\u0163a de cafea din Rom\u00e2nia, dar \u015fi \u00een alte pie\u0163e din Europa Centrala \u015fi de Est. Strauss Coffee, prin Strauss Rom\u00e2nia, inten\u0163ioneaz\u0103 s\u0103 continue s\u0103 dezvolte marca Amigo \u00een regiune.\u201d, a anun\u0163at Tomer Harpaz, manager interimar al Strauss Coffee.<\/p>\n
\nStrauss Coffee BV are ca ac\u0163ionari Grupul Strauss (74.9%) \u015fi TPG Capital (25.1%). Strauss Coffee este un juc\u0103tor global pe pia\u0163a de cafea, cu v\u00e2nz\u0103ri anuale de peste un miliard de dolari. Compania are \u00een portofoliu \u015fi m\u0103rci locale de cafea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Strauss Coffee a anun\u0163at, mar\u0163i, semnarea unui acord cu Cia Iguacu de Caf\u00e9 Soluvel pentru achizi\u0163ia m\u0103rcii de cafea \u201eAmigo\u201d, v\u00e2ndut\u0103 \u00een principal \u00een Rom\u00e2nia, contra sumei de 20 de milioane de dolari. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[36302,307,36301],"class_list":["post-103790","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amigo","tag-cafea","tag-strauss-coffee"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103790"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103790\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}