{"id":103628,"date":"2014-01-30T16:56:00","date_gmt":"2014-01-30T16:56:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=103628"},"modified":"2014-01-30T16:56:00","modified_gmt":"2014-01-30T16:56:00","slug":"in-vremurile-bune-vindea-de-un-milion-de-euro-si-se-mandrea-ca-are-magazinele-hugo-boss-acum-a-pus-lacatul-pe-usa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=103628","title":{"rendered":"\u00cen vremurile bune vindea de un milion de euro \u015fi se m\u00e2ndrea c\u0103 are magazinele Hugo Boss. Acum a pus lac\u0103tul pe u\u015f\u0103"},"content":{"rendered":"

\nBrandul de lux Hugo Boss, adus pe pia\u0163a local\u0103 \u00een franciz\u0103 de doi antreprenori locali, va \u00eenchide p\u00e2n\u0103 la finalul lunii cele dou\u0103 magazine monobrand pe care le de\u0163ine. Cei doi franciza\u0163i – Andrei Alecu \u015fi Adrian Matei – au decis s\u0103 nu prelungeasc\u0103 franciza dup\u0103 ce \u00een fiecare din ultimii doi ani v\u00e2nz\u0103rile au sc\u0103zut cu 10%.<\/p>\n

\n\u201eContractul cu cei de la Hugo Boss a expirat \u015fi am decis s\u0103 nu \u00eel re\u00eennoim din dou\u0103 motive. \u00cen primul r\u00e2nd dac\u0103 luam decizia re\u00eennoirii, cei de la Hugo Boss ne cereau s\u0103 remodel\u0103m magazinele, iar pentru acest proces era necesar\u0103 o investi\u0163ie de circa 800.000 de euro. \u00cen al doilea r\u00e2nd, v\u00e2nz\u0103rile au \u00eenceput din 2011 s\u0103 scad\u0103, declinul fiind de 10% pe an\u201c, spune Alecu. <\/p>\n

\nAndrei Alecu a condus timp de  trei ani \u00eempreun\u0103 cu asociatul s\u0103u, Adrian Matei, franciza Future Fashion International, care are dou\u0103 magazine Hugo Boss la Constan\u0163a \u015fi Bucure\u015fti. Cei doi, prieteni de aproape zece ani, erau ac\u0163ionari cu cote egale ai companiei ce de\u0163ine franciza brandului de lux. Faptul c\u0103 banii nu se fac u\u015for a fost \u00eenv\u0103\u0163at de Andrei Alecu de la tat\u0103l lui, Marian Alecu, omul care a fost la c\u00e2rma McDonald\u2019s Rom\u00e2nia timp de 12 ani. El \u00ee\u015fi \u00eendruma fiul s\u0103 munceasc\u0103 \u00een restaurantele McDonald\u2019s \u00een perioada \u00een care el era la liceu. Alecu \u00ee\u015fi aminte\u015fte c\u0103 la Neptun a lucrat \u201eincognito\u201e \u015fi a ajuns s\u0103 lege prietenii cu colegii de la restaurant care s-au stricat dup\u0103 o vizit\u0103 a tat\u0103lui. \u201eDup\u0103 ce au v\u0103zut c\u0103 \u00eel pup pe \u015feful McDonald\u2019s Rom\u00e2nia, nimeni nu a mai vorbit cu mine\u201e. La terminarea liceului, Alecu a plecat s\u0103 studieze management \u015fi business la Viena, \u00een cadrul universit\u0103\u0163ii americane Webster. Apoi s-a \u00eentors \u00een \u0163ar\u0103: \u201eNu g\u0103seam niciun motiv s\u0103 r\u0103m\u00e2n acolo \u015fi voiam s\u0103 revin c\u00e2t mai repede\u201e. Se g\u00e2ndise s\u0103 cumpere un magazin Hugo Boss, care exista deja pe pia\u0163a local\u0103 \u00eentr-un magazin de pe Calea Victoriei prin Papilon Beauty Fashion.<\/p>\n

\nS-a asociat cu Adrian Matei \u015fi s-a prezentat germanilor cu un plan de afaceri, dar \u00eentruc\u00e2t brandul Hugo Boss era deja prezent \u00een Capital\u0103, trebuia s\u0103 aleag\u0103 un ora\u015f de provincie. Constan\u0163a a fost ora\u015ful ales de cei doi, iar \u00een luna martie 2009 magazinul monobrand \u00eencepea s\u0103 v\u00e2nd\u0103 primele articole de lux. Dup\u0103  expirarea contractului proprietarilor magazinului din Bucure\u015fti, tinerii au reamenajat, la sf\u00e2r\u015fitul aceluia\u015fi an, magazinul de pe Calea Victoriei. Investi\u0163ia ini\u0163ial\u0103 pentru cele dou\u0103 magazine a fost de 2,2 milioane de euro pentru amenajare \u015fi stocuri. \u00cen 2012, acestea au avut o cifr\u0103 de afaceri de 1,5 milioane de euro, \u00een sc\u0103dere cu 10% fa\u0163\u0103 de anul anterior, c\u00e2nd a avut valoarea de 1,7 milioane de euro.<\/p>\n

\nAndrei Alecu este, de aproximativ trei ani, ac\u0163ionar \u015fi \u00een afacerea cu restaurante City Grill, iar timpul pe care nu \u015fi-l petrece f\u0103c\u00e2nd afaceri \u00eel dedic\u0103 programului MBA pe care \u00eel urmeaz\u0103 \u00een cadrul ASE din Bucure\u015fti.<\/p>\n

\n\"\"<\/a><\/p>\n

\n

\n100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n

\nBUSINESS Magazin v\u0103 prezint\u0103 a opta edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din luna mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 35 lei.<\/p>\n

\n\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Andrei Alecu, unul dintre de\u0163in\u0103torii francizei Hugo Boss, cu dou\u0103 magazine \u00een Bucure\u015fti \u015fi Constan\u0163a, a \u00eenchis afacerea cu haine \u015fi \u00eenc\u0103l\u0163\u0103minte de lux, ca urmare a sc\u0103derii v\u00e2nz\u0103rilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,20383,36253],"class_list":["post-103628","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-andrei-alecu","tag-future-fashion-international"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103628"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103628\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}