\nRelevant\u0103 pozi\u0163ie pentru un autor care \u015fi-a scris lucrarea de c\u0103p\u0103t\u00e2i – “Gena egoist\u0103” – acum 38 de ani \u015fi pe care o pute\u0163i citi acum, ap\u0103rut\u0103 la editura Publica. Dawkins este etolog (\u015ftiin\u0163a studiului comportamentului), biolog evolu\u0163ionist \u015fi profesor la Oxford; \u00een plus, are o excelent\u0103 imagine public\u0103, generat\u0103 nu numai de c\u0103r\u0163ile de succes pe care le scrie sau de conferin\u0163ele pe care le \u0163ine, dar \u015fi de num\u0103rul mare de urm\u0103ritori pe Twitter sau de apari\u0163ia \u00een cunoscutul serial de anima\u0163ie The Simpsons.<\/p>\n
“… \u00cemi dau seama c\u0103 am tr\u0103it aproape jum\u0103tate din via\u0163a mea cu ‘Gena egoist\u0103’ – \u00eenso\u0163i\u0163i la bine \u015fi la r\u0103u. (…) Publicul reac\u0163ioneaz\u0103 fa\u0163\u0103 de noua carte, oricare ar fi, cu \u00eenc\u00e2nt\u0103tor entuziasm, aplaud\u0103 politicos \u015fi pune \u00eentreb\u0103ri inteligente. Dup\u0103 care oamenii stau la r\u00e2nd s\u0103 cumpere, cer\u00e2ndu-mi un autograf pe… ‘Gena egoist\u0103’, spune Dawkins. De unde acest succes al unei c\u0103r\u0163i ap\u0103rute, s\u0103 nu uit\u0103m, \u00een lumea de dinaintea internetului, a PC-ului \u015fi a telefoniei mobile?<\/p>\n
P\u0103i v\u0103 spun c\u0103 ve\u0163i fi surprin\u015fi, cei mai mul\u0163i, de ideile lui Dawkins, care, dincolo de teoriile invocate (evolu\u0163ia centrat\u0103 pe gen\u0103) sau de termenii pe care i-a introdus (mem\u0103 – unitate de informa\u0163ie cultural\u0103, capabil\u0103 a se propaga de la o minte la alta) spun, cumva simplificate, ni\u015fte lucruri uluitoare. G\u00e2ndi\u0163i-v\u0103 la propria persoan\u0103 nu ca la rezultatul supem al evolu\u0163ionismului lui Darwin, fruntea lan\u0163ului trofic \u015fi fiin\u0163a \u00een stare s\u0103 niveleze mun\u0163ii \u015fi s\u0103 sece apele, ci ca la un vehicul propulsat \u015fi m\u00e2nuit de dorin\u0163a de a supravie\u0163ui a genelor noastre.<\/p>\n
Genele, cele care traseaz\u0103 caracteristicile viitoarei fiin\u0163e, care \u00eei stabilesc puterea, locul \u00een lume, \u00eenf\u0103\u0163i\u015farea, culoarea ochilor, a p\u0103rului sau a bl\u0103nii, care \u00eei impun nivelul de agresivitate sau de rezisten\u0163\u0103. “Ca \u015fi gangsterii de succes din Chicago, genele noastre au supravie\u0163uit, \u00een unele cazuri timp de milioane de ani, \u00eentr-o lume extrem de competitiv\u0103”, subliniaz\u0103 Dawkins \u015fi, odat\u0103 ce a\u0163i dep\u0103\u015fit \u015focul schimb\u0103rii perspectivei, ve\u0163i fi tenta\u0163i (\u015fi sunt tentat!) s\u0103-i da\u0163i\/d\u0103m dreptate.<\/p>\n
“Gena egoist\u0103” nu este numai o g\u0103selni\u0163\u0103 de marketing, ci \u015fi o teorie care v\u0103 poate schimba modul de a privi lumea \u015fi de a o interpreta. O carte folositoare oricui, manageri, subordona\u0163i, lucr\u0103tori sociali sau simpli pasiona\u0163i de \u015ftiin\u0163\u0103, momentul “wow” al vacan\u0163ei mele de iarn\u0103.<\/p>\n
Richard Dawkins – “Gena egoist\u0103”, Editura Publica, Bucure\u015fti, 2013<\/ins><\/p>\n","protected":false},"excerpt":{"rendered":" “Prospect” este o revist\u0103 din Marea Britanie specializat\u0103 cumva \u00een demitizarea unor credin\u0163e populare \u00een varii domenii, de la economie la \u015ftiin\u0163\u0103, trec\u00e2nd prin art\u0103 \u015fI politic\u0103. \u00cen acest context, cumva firesc zic, cititorii revistei, 10.000 de in\u015fi din 100 de \u0163\u0103ri, l-au desemnat pe Richard Dawkins pe primul loc \u00een clasamentul World Thinkers 2013.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[7193,21528,25067,36222,36221,8864],"class_list":["post-103460","post","type-post","status-publish","format-standard","hentry","category-carte","tag-carte","tag-editura-publica","tag-etologie","tag-gena-egoista","tag-richard-dawkins","tag-stiinta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103460"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103460\/revisions"}],"predecessor-version":[{"id":103464,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103460\/revisions\/103464"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}