{"id":103303,"date":"2014-01-21T17:55:01","date_gmt":"2014-01-21T17:55:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=103303"},"modified":"2014-01-21T17:55:01","modified_gmt":"2014-01-21T17:55:01","slug":"kfc-mizeaza-in-2014-pe-extinderea-restaurantelor-drive-thru-va-deschide-cel-putin-doua-in-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=103303","title":{"rendered":"KFC mizeaz\u0103 \u00een 2014 pe extinderea restaurantelor drive thru; va deschide cel pu\u0163in dou\u0103 \u00een Bucure\u015fti"},"content":{"rendered":"

\n“\u00cen urma deschiderii unit\u0103\u0163ilor drive thru \u00een Bucure\u015fti, B\u0103neasa \u015fi Dristor, credem c\u0103 acest model are un poten\u0163ial mare de cre\u015ftere, de aceea avem \u00een plan s\u0103 deschidem cel pu\u0163in alte dou\u0103 noi restaurante de acest tip \u00een Bucure\u015fti anul acesta. \u00cen plus, vom lua \u00een considerare oportunit\u0103\u0163ile viitoare care vor ap\u0103rea, \u00een mall sau stradal. Targetul nostru este s\u0103 deschidem \u00een jur de 3 – 5 restaurante \u00een 2014 \u015fi ne propunem s\u0103 men\u0163inem acest trend \u00een urm\u0103torii ani<\/strong>“, a declarat Hilton pentru MEDIAFAX.<\/p>\n

\nRe\u0163eaua num\u0103r\u0103 \u00een prezent 51 de restaurante, dintre care cinci sunt drive thru: \u00een Bucure\u015fti (2), Arad, Ia\u015fi \u015fi Sibiu.<\/p>\n

\nInvesti\u0163ia medie \u00eentr-un restaurant \u00een mall este de aproximativ 350.000 euro, \u00een timp ce fondurile alocate pentru loca\u0163iile de tip drive thru pot ajunge la 700.000 de euro. Pentru un restaurant nou, KFC creeaz\u0103 20-30 de locuri de munc\u0103 noi, iar pentru unit\u0103\u0163ile de tip drive thru p\u00e2n\u0103 la 50.<\/p>\n

\nHilton spune c\u0103 restaurantele KFC sunt o op\u0163iune pentru primul job al tinerilor, av\u00e2nd un program flexibil – full time, part time sau doar \u00een zilele de weekend.<\/p>\n

\n“KFC are o echip\u0103 de peste 1.500 de oameni \u00een toat\u0103 \u0163ara (…) mul\u0163i dintre managerii de restaurante \u015fi-au \u00eenceput cariera la KFC \u00een buc\u0103t\u0103rie sau la cas\u0103<\/strong>“, a spus Hilton.<\/p>\n

\n\u00cen ceea ce prive\u015fte anul 2013, \u015feful KFC arat\u0103 c\u0103 a fost unul cum multe provoc\u0103ri, at\u00e2t la nivel macroeconomic, c\u00e2t \u015fi la nivelul consumatorului, care este mai precaut \u015fi econom.<\/p>\n

\n“2013 a fost un an provocator, consumatorii \u015fi-au schimbat obiceiurile de consum \u00een ultimii ani, devenind mai precau\u0163i \u015fi mai economi. \u00cen ciuda provoc\u0103rilor, suntem mul\u0163umi\u0163i de performan\u0163a KFC, business-ul a crescut, iar restaurantele din Bucure\u015fti \u015fi din afara Capitalei au avut rezultate bune. Este prea devreme s\u0103 spunem acum c\u00e2t de mult au crescut v\u00e2nz\u0103rile \u00een 2013, \u00eens\u0103 cu siguran\u0163\u0103 a fost vorba despre o cre\u015ftere, aceasta fiind sus\u0163inut\u0103 de inaugurarea a 4 restaurante KFC, la Baia Mare, Ploie\u015fti, Gala\u0163i \u015fi \u00een noul centru comercial din Bucure\u015fti, Promenada”, a ar\u0103tat Hilton.<\/p>\n

\nAnul trecut, restaurantele KFC au deservit peste 20 de milioane de clien\u0163i, primele trei produse preferate de ace\u015ftia fiind Crispy Strips, aripioarele picante \u015fi sosul de usturoi.<\/p>\n

\nPentru anul \u00een curs, obiectivul principal al companiei este \u00eembun\u0103t\u0103\u0163irea serviciilor.<\/p>\n

\n“Obiectivul nostru principal r\u0103m\u00e2ne desigur s\u0103 ne asigur\u0103m ca ne vom \u00eembun\u0103t\u0103\u0163i serviciile \u015fi de acum \u00eenainte, acesta reprezent\u00e2nd un element diferen\u0163iator pentru KFC. \u00cen acest mod, vom reu\u015fi s\u0103 cre\u015ftem \u015fi v\u00e2nz\u0103rile. (…) Clien\u0163ii no\u015ftri continu\u0103 s\u0103 se orienteze spre ofertele value \u015fi produse noi, iar \u00een 2014, vom continua s\u0103 fim aproape de nevoile lor (…) ne propunem s\u0103 atragem cel pu\u0163in acela\u015fi num\u0103r de consumatori pe termen lung”, a precizat Hilton.<\/p>\n

\n\u00cen ceea ce prive\u015fte performan\u0163a restaurantelor, fiecare are propriile caracteristici \u015fi targeturi.<\/p>\n

\n“Dac\u0103 ne uit\u0103m la loca\u0163iile drive thru care sunt deschise \u00een acest moment, credem c\u0103 restaurantele de acest tip ne pot oferi un poten\u0163ial mare de cre\u015ftere \u00een viitor. De asemenea, suntem \u00eenc\u00e2nta\u0163i de rezultatele noii loca\u0163ii din Promenada, \u015fi \u00een func\u0163ie de viitoarele inaugur\u0103ri de centre comerciale, vom lua \u00een considerare loca\u0163iile pentru KFC”, a explicat directorul general al re\u0163elei.<\/p>\n

\nRestaurantele KFC de pe pia\u0163a local\u0103 sunt administrate prin intermediul companiei US Food Network, care a raportat \u00een 2012 o cifr\u0103 de afaceri de 187,1 milioane lei (42,4 milioane euro), \u00een cre\u015ftere cu 16% comparativ cu anul anterior, \u015fi un profit cu 13% mai mare, de circa 10 milioane lei (2,26 milioane euro). Asocia\u0163ii US Food Network sunt firmele Bladon Enterprises (27,33%), Tatika Investments (27,33%) \u015fi Lunic Franchising and Consulting Ltd (22,34%), \u00eenregistrate \u00een Cipru, \u015fi M.B.L. Computers (23%), \u00eenregistrat\u0103 \u00een Bucure\u015fti.<\/p>\n

\nMark Hilton mai administreaz\u0103 pe pia\u0163a local\u0103 \u015fi brandurile Pizza Hut, Paul, Cinnabon \u015fi Hard Rock Cafe.<\/p>\n","protected":false},"excerpt":{"rendered":"

KFC mizeaz\u0103 \u00een acest an pe restaurantele de tip drive thru, av\u00e2nd \u00een plan deschiderea a cel pu\u0163in dou\u0103 unit\u0103\u0163i de acest fel \u00een Bucure\u015fti, potrivit directorului general al companiei, Mark Hilton, care arat\u0103 c\u0103 \u00een 2013 business-ul a crescut, de\u015fi consumatorii au devenit mai precau\u0163i \u015fi economic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11188,8018],"class_list":["post-103303","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-kfc","tag-planuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103303"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103303\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}