\n\u201cRom\u00e2nia a ocupat locul 27 \u00een Europa, \u00een 2010, dup\u0103 contribu\u0163ia sectorului ospitalit\u0103\u0163ii la PIB. Dar, dac\u0103 hotelierii rom\u00e2ni vor lua \u00een calcul din timp faptul c\u0103 genera\u0163ia Y se a\u015fteapt\u0103 s\u0103 reprezinte \u00een 5 ani jum\u0103tate din num\u0103rul de turi\u015fti la nivel mondial, veniturile realizate din turism \u00een Rom\u00e2nia ar putea cre\u015fte semnificativ. Trebuie avut\u0103 \u00een vedere dezvoltarea unor facilit\u0103\u0163i care s\u0103 r\u0103spund\u0103 a\u015ftept\u0103rilor acestei categorii de clien\u0163i, cum ar fi aplica\u0163ii pentru rezerv\u0103ri direct de pe smartphone, posibilitatea de a face comand\u0103 la room service de pe tableta disponibil\u0103 \u00een camera de hotel, programe extinse de fidelizare pe baz\u0103 de comision care s\u0103 prelungeasc\u0103 c\u00e2t mai mult cazarea \u015fi, bine\u00een\u0163eles, prezen\u0163a intens\u0103 \u00een social media\u201d, spune Elena Badea, Head of Marketing, EY Rom\u00e2nia.<\/p>\n
\nMilenialii \u2013 sau genera\u0163ia Y \u2013 reprezint\u0103 o treime din pia\u0163\u0103 iar estim\u0103rile arat\u0103 c\u0103, \u00een urm\u0103torii cinci ani, vor ajunge s\u0103 reprezinte o jum\u0103tate din pia\u0163\u0103. Influen\u0163a exercitat\u0103 de cheltuielile f\u0103cute de ei asupra afacerilor din industria de ospitalitate i-a determinat pe hotelieri s\u0103-\u015fi modifice serviciile \u015fi facilit\u0103\u0163ile pentru a r\u0103spunde mai bine cerin\u0163elor acestora \u00een privin\u0163a valorii, a inova\u0163iei, a accesului rapid, a comodit\u0103\u0163ii \u015fi a mobilit\u0103\u0163ii, arat\u0103 studiul EY.<\/p>\n
\nCheltuielile f\u0103cute de turi\u015ftii chinezi le-ar putea eclipsa chiar \u015fi pe cele ale milenialilor. Potrivit United Nations World Tourism Organization (UNWTO), cheltuielile f\u0103cute de turi\u015ftii chinezi \u00een 2012 le-au dep\u0103\u015fit pe cele f\u0103cute de germani \u015fi americani, ajung\u00e2nd la peste 100 de miliarde de dolari \u015fi clas\u00e2ndu-i pe primul loc la nivel global \u00een privin\u0163a cheltuielilor cu turismul. Turi\u015ftii chinezi reprezint\u0103 segmentul cu cea mai rapid\u0103 cre\u015ftere din pia\u0163\u0103. Ca urmare, \u00een tot mai multe hoteluri pot fi \u00eent\u00e2lnite \u00een camere diverse facilit\u0103\u0163i care vizeaz\u0103 a\u015ftept\u0103rile oaspe\u0163ilor chinezi, cum ar fi papuci, ceaiuri chineze\u015fti, ziare \u015fi canale TV \u00een limba chinez\u0103, precum \u015fi adaptarea meniurilor restaurantelor prin includerea de feluri de m\u00e2ncare chinezeasc\u0103.<\/p>\n
\nE de a\u015fteptat ca activitatea de tranzac\u0163ionare \u015fi de dezvoltare de noi proiecte \u00een industria hotelier\u0103 global\u0103 s\u0103 ia av\u00e2nt \u00een urm\u0103toarele 12 luni, \u00eencurajat\u0103 \u015fi de investitorii \u00een c\u0103utare de noi oportunit\u0103\u0163i de investi\u0163ii \u00een acest sector, se arat\u0103 \u00een raport.<\/p>\n
\nDup\u0103 ani buni de recuperare lent\u0103 \u015fi bugete limitate de investi\u0163ii, sectorul hotelier global a dat dovad\u0103 de un apetit puternic pentru cre\u015ftere \u00een 2013, o tendin\u0163\u0103 care va continua \u015fi chiar se va intensifica \u00een 2014. Raportul EY Global Hospitality Insights prezint\u0103 cele 13 tendin\u0163e-cheie care se a\u015fteapt\u0103 s\u0103 aib\u0103 un impact major \u00een industria hotelier\u0103 \u00een 2014 \u015fi anticipeaz\u0103 o consolidare a fundamentelor economice din sector, ceea ce va sta la baza unor performan\u0163e financiare solide \u00een 2014. Cel mai important, companiile hoteliere au acum acces la o mai mare varietate de credite \u015fi surse de capital, provenind at\u00e2t din zona public\u0103 c\u00e2t \u015fi din cea privat\u0103, f\u0103c\u00e2nd posibil\u0103 continuarea cre\u015fterii.<\/p>\n
\n“Ne a\u015ftept\u0103m ca 2014 s\u0103 fie un an de referin\u0163\u0103 pentru industria hotelier\u0103”, spune Michael Fishbin, director global EY Hospitality. \u201dEY anticipeaz\u0103 pentru anul acesta o cre\u015ftere a ratelor medii de \u00eenchiriere \u015fi a gradului de ocupare a camerelor \u00een mai multe pie\u0163e \u015fi \u00een mai multe segmente din industrie, ceea ce va duce la o consolidare a bazelor economice, atr\u0103g\u00e2nd dup\u0103 sine o cre\u015ftere a pre\u0163urilor de achizi\u0163ie a hotelurilor la cheie, \u00een special \u00een ora\u015fele cunoscute ca de\u0163in\u00e2nd importante puncte de conexiune cu alte destina\u0163ii, dar \u015fi \u00een pia\u0163a hotelier\u0103 secundar\u0103\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen urm\u0103torii ani hotelierii vor trebui s\u0103 \u0163in\u0103 cont de dou\u0103 mari tendin\u0163e; este vorba de cre\u015fterea num\u0103rului de turi\u015fti ce fac parte din genera\u0163ia Y, al\u0103turi de o sporire a num\u0103rului de turi\u015fti din China, arat\u0103 studiul EY- “Global Hospitality Insights Top Thoughts for 2014”. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[18255,283,6545,104,7942,246,22153,4902,11834,474,11563,60,298,98,315,7853,7183,7630,12074],"class_list":["post-103199","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-asteptare","tag-cheltuieli","tag-china","tag-chinezi","tag-cont","tag-crestere","tag-generatie","tag-hotel","tag-hotelieri","tag-industrie","tag-ocupare","tag-piata","tag-reprezentare","tag-romania","tag-sector","tag-studiu","tag-tendinte","tag-top","tag-turisti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103199"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103199\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}