{"id":103076,"date":"2014-01-14T17:29:00","date_gmt":"2014-01-14T17:29:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=103076"},"modified":"2014-01-14T17:29:00","modified_gmt":"2014-01-14T17:29:00","slug":"ghita-ciobanul-a-ajuns-vedeta-bbc-ciobanii-din-romania-traiau-bine-inca-din-vremea-lui-ceausescu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=103076","title":{"rendered":"Ghi\u0163\u0103 Ciobanul a ajuns vedet\u0103 BBC: &#8220;Ciobanii din Rom\u00e2nia tr\u0103iau bine \u00eenc\u0103 din vremea lui Ceau\u015fescu&#8221;"},"content":{"rendered":"<p>\n&#8220;Ciobanii au un loc special \u00een istoria \u015fi cultura Rom\u00e2niei, iar stilul lor de via\u0163\u0103 nu s-a schimbat prea mult timp de secole. Acum, re\u0163elele sociale i-a transformat, m\u0103car pe unul dintre ei, \u00een personalit\u0103\u0163i celebre&#8221;, informeaz\u0103 BBC.<\/p>\n<p>\nGheorghe D\u0103nule\u0163iu, alias Ghi\u0163\u0103, are 29 de ani \u015fi a fost ales de publicitarul C\u0103t\u0103lin Dobre dup\u0103 o preselec\u0163ie la care au participat circa zece candida\u0163i. Baciul din reclam\u0103 a terminat opt clase la \u015fcoala din sat \u015fi este cioban de la 14 ani. Este singurul b\u0103iat dintr-o familie cu \u00eenc\u0103 cinci fete \u015fi duce prin oierit o tradi\u0163ie \u00eenceput\u0103 de str\u0103mo\u015fii familiei. Al\u0103turi de ceilal\u0163i ciobani din Jina (Sibiu), practic\u0103 transhuman\u0163a merg\u00e2nd aproape 300 de kilometri p\u00e2n\u0103 la Zal\u0103u, unde r\u0103m\u00e2ne din octombrie \u015fi p\u00e2n\u0103 \u00een aprilie. Ghi\u0163\u0103 a c\u00e2\u015ftigat \u00een defavoarea celorlal\u0163i datorit\u0103 caracterului sociabil: \u201eEste exact genul acela de personaj care te \u00eent\u00e2mpin\u0103 \u015fi care nu te las\u0103 s\u0103 pleci p\u00e2n\u0103 nu \u00ee\u0163i pune ceva de m\u00e2ncare \u00een fa\u0163\u0103\u201e. Ideea a venit ca solu\u0163ie pentru promovarea atipic\u0103 a cre\u015fterii zonei de acoperire cu servicii de date a re\u0163elei, primul punct din cadrul proiectului. \u201eTrebuia s\u0103 g\u0103sim un personaj pentru care re\u0163eaua \u015fi viteza de date pot s\u0103 schimbe total modul de via\u0163\u0103, nu ca la ora\u015f, unde interconectarea este o normalitate \u015fi a fost folosit\u0103 deja \u00een mai multe campanii publicitare.&#8221;<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/media-marketing\/tanarul-de-29-de-ani-care-l-a-descoperit-pe-ghita-ciobanul-omul-care-are-jumatate-de-milion-de-fani-pe-facebook-11715550\">CITE\u015eTE AICI povestea descoperirii lui Ghi\u0163\u0103 Ciobanul<\/a><\/p>\n<p>\nCHIAR DAC\u0102 OAMENII NU SE REG\u0102SESC \u00ceN CIOBAN, atrac\u0163ia consumatorilor se justific\u0103 prin con\u0163inutul inedit: Ghi\u0163\u0103 se treze\u015fte, m\u0103n\u00e2nc\u0103, nu \u00eei place ziua de luni, dar toate acestea vin din partea unui personaj care st\u0103 pe un munte izolat \u015fi este expus la un mod de via\u0163\u0103 atipic. \u201eMajoritatea oamenilor sunt fascina\u0163i c\u0103 astfel de personaje \u00eenc\u0103 exist\u0103 \u015fi c\u0103 nu toat\u0103 lumea are programul zilnic tras la indigo; o mas\u0103 \u00absupertare\u00bb nu este un restaurant din ora\u015f, ci m\u0103m\u0103liga cu br\u00e2nz\u0103 preparat\u0103 de el, diminea\u0163a nu \u00eenseamn\u0103 urcat \u00een ma\u015fin\u0103 \u015fi stat \u00een trafic, ci alergat dup\u0103 oi \u015fi admirat priveli\u015ftea.&#8221;<\/p>\n<p>\nDup\u0103 ce campaniile publicitare \u00een care a fost implicat au devenit virale, Ghi\u0163\u0103 a hot\u0103r\u00e2t s\u0103 profite de celebritate \u015fi s\u0103 aduc\u0103 br\u00e2nza din Jina pe mesele bucure\u015ftenilor. O vinde chiar el, \u00eempreun\u0103 cu sora, cumnatul \u015fi &#8220;un tovar\u0103\u015f&#8221; \u00eentr-un mic magazin din Pia\u0163a Progresul.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/arta-si-societate\/lifestyle\/de-ce-si-a-deschis-ghita-ciobanul-o-afacere-la-bucuresti-important-e-sa-stii-sa-te-folosesti-de-imagine-11779088\">CITE\u015eTE MAI MULTE despre afacerea de la Bucure\u015fti a lui Ghi\u0163\u0103 Ciobanul<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC public\u0103 \u00een edi\u0163ia electronic\u0103 un amplu articol despre ciobanul Ghi\u0163\u0103, vedeta campaniilor publicitare ale unei companii din telecomunica\u0163ii \u00een ultimele luni.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32901,16320,35753,7469],"class_list":["post-103076","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-articol","tag-bbc","tag-ghita-ciobanul","tag-presa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103076"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/103076\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}