{"id":102492,"date":"2013-12-18T15:20:54","date_gmt":"2013-12-18T15:20:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=102492"},"modified":"2013-12-18T15:20:54","modified_gmt":"2013-12-18T15:20:54","slug":"raport-lidl-a-practicat-preturi-mai-mici-decat-plus-dupa-preluare-si-a-dublat-ponderea-marcilor-proprii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=102492","title":{"rendered":"Raport: Lidl a practicat pre\u0163uri mai mici dec\u00e2t Plus, dup\u0103 preluare, \u015fi a dublat ponderea m\u0103rcilor proprii"},"content":{"rendered":"

\n Concuren\u0163a a derulat din oficiu o analiz\u0103 a impactului intr\u0103rii retailerului german Lidl pe pia\u0163a rom\u00e2neasc\u0103, odat\u0103 cu preluarea celor aproximativ 100 de magazine Plus de la Tengelmann. Analiza este prima de acest fel realizat\u0103 dup\u0103 aprobarea unei tranzac\u0163ii.<\/p>\n

\n“Pre\u0163urile medii aplicate de Lidl au urmat, \u00een general, trendul pie\u0163ei \u015fi al concuren\u0163ilor din zon\u0103. Tendin\u0163a general\u0103 a Lidl a fost una de sc\u0103dere de la un nivel superior al pre\u0163ului aplicat de Plus, \u00eenaintea realiz\u0103rii opera\u0163iunii. Mai mult, pe majoritatea categoriilor analizate \u015fi pe majoritatea pie\u0163elor geografice, pre\u0163ul mediu aplicat de Lidl a sc\u0103zut, \u00een anumite situa\u0163ii chiar sub cel al concuren\u0163ilor sau cel aplicat de Kaufland. Doar \u00een ceea ce prive\u015fte categoriile ulei, p\u00e2ine \u015fi lapte, pre\u0163urile medii au \u00eenregistrat cre\u015fteri pe toat\u0103 perioada analizat\u0103, dar aceste cre\u015fteri au fost constatate \u00een toate lan\u0163urile de magazine analizate”, se arat\u0103 \u00eentr-un comunicat al Consiliului Concuren\u0163ei.<\/p>\n

\nCititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl a practicat pre\u0163uri mai mici dec\u00e2t magazinele Plus, dup\u0103 preluarea acestora \u00een 2010, \u015fi \u015fi-a dublat ponderea m\u0103rcilor proprii \u00een v\u00e2nz\u0103ri, aceste produse fiind mai ieftine dec\u00e2t cele de brand, reiese dintr-un raport al Consiliului Concuren\u0163ei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32749,16607,7179,6351,435,21062,8445,415,387,7387,60,18388,7518,7541,7176,7212],"class_list":["post-102492","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-analizare","tag-aplicare","tag-brand","tag-concurenta","tag-consiliu","tag-dublare","tag-ieftin","tag-lidl","tag-magazine","tag-marci","tag-piata","tag-pondere","tag-preluare","tag-produse","tag-raport","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102492"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102492\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}