{"id":102486,"date":"2013-12-18T14:31:00","date_gmt":"2013-12-18T14:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=102486"},"modified":"2013-12-18T14:31:00","modified_gmt":"2013-12-18T14:31:00","slug":"emag-a-vandut-de-35-mil-euro-de-black-friday-in-bulgaria","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=102486","title":{"rendered":"eMag a v\u00e2ndut de 3,5 mil. euro de Black Friday \u00een Bulgaria"},"content":{"rendered":"<p>\n&nbsp;\u201eAm \u00eenregistrat comenzi \u00een valoare de 3,5 milioane de euro, mai mult dec\u00e2t v\u00e2nz\u0103rile eMAG.bg din 2013 p\u00e2n\u0103 acum\u201c, a spus <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/iulian-stanciu-11576258\">Iulian Stanciu<\/a>.<\/p>\n<p>\nRetailerul a ie\u015fit \u00een premie\u00adr\u0103 cu acest eveniment de shopping \u00een Bulgaria, pia\u0163\u0103 pe care a intrat la jum\u0103tatea anului trecut, av\u00e2nd \u00een ofert\u0103 c\u00e2teva sute de produse, de la telefoane \u015fi laptopuri p\u00e2n\u0103 la electrocasnice &#8211; designul \u015fi structura ofertelor fiind similare cu cele utili\u00adzate \u015fi \u00een Rom\u00e2nia pe 22 noiembrie, atunci c\u00e2nd retailerul a organizat edi\u0163ia local\u0103 a Black Friday. Printre companiile prezente \u00een oferta de Black Friday a eMag din Bulgaria se num\u0103r\u0103 at\u00e2t juc\u0103tori interna\u0163ionali precum Lenovo sau Acer, c\u00e2t \u015fi companii din Rom\u00e2nia &#8211; precum Visual Fan (Allview) sau Network One Distribution (Serioux).<\/p>\n<p>\n\u201eA fost un eveniment&nbsp; (\u2026) mult peste cea mai optimist\u0103 a\u015fteptare. Am pus pariuri intern cu o zi \u00eenainte \u015fi aveam o estimare maxim\u0103 de 28.000 de produse comandate. Am avut 52.000 de produse comandate\u201c, a spus <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/iulian-stanciu-11576258\">Iulian Stanciu<\/a>, \u015feful eMag. El a ad\u0103ugat c\u0103 niciun alt competitor mare nu a intrat \u00een \u201ejoc\u201c concur\u00e2nd compania. La finele zilei, eMag Bulgaria v\u00e2nduse 52.000 de produse dintre care 7.000 de tablete \u015fi 18.000 de electrocasnice \u015fi \u00eenregistrase 1,2 milioane de vizite pe site. Aproximativ 200.000 de vizite au fost \u00eenregistrate de pe echipamente mobile (smart\u00adphone-uri \u015fi tablete), iar valoarea comenzilor \u00eenregistrate de pe aceste gadgeturi a fost de 250.000 de euro.<\/p>\n<p>\n\u201eAm avut 45.000 de vizitatori la start, ora 7:15 \u015fi comenzi de un milion de euro \u00een prima or\u0103. V\u00e2rful de trafic simultan a fost atins la ora 8, c\u00e2nd pe site erau 70.000 de vizitatori. Am avut o tablet\u0103 la 48 leva (108 lei) \u2013 am v\u00e2ndut 300 de buc\u0103\u0163i \u00een 5 minute, \u00een medie una pe secund\u0103. P\u00e2n\u0103 la ora 9:45 aveam o valoare a comenzilor de dou\u0103 milioane de euro \u015fi 500.000 de vizite\u201c, a spus <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/iulian-stanciu-11576258\">Iulian Stanciu<\/a>. \u201eEstim\u0103m c\u0103 peste 10.000 de bulgari au comandat online pentru prima dat\u0103 cu aceast\u0103 ocazie. Este un eveniment de marketing, efectele le vom vedea \u00een timp. (\u2026) Am setat un nou trend \u00een dezvoltarea comer\u0163ului online \u015fi \u00een Bulgaria.\u201c<\/p>\n<p>\n\u00cen Rom\u00e2nia, eMag a v\u00e2ndut de 23 mil. euro de Black Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul eMag, cel mai mare magazin online de IT&#038;C din Ro\u00adm\u00e2\u00adnia, a \u00eenregistrat vineri 29 noiembrie, c\u00e2nd a organizat pentru prima oar\u0103 \u00een Bulgaria evenimentul de shopping Black Friday, v\u00e2nz\u0103ri de 3,5 mil. euro, a declarat pentru ZF Iulian Stanciu, directorul general al retailerului.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,5879,59,4878],"class_list":["post-102486","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-bulgaria","tag-emag","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102486"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102486\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}