\nOperatorul german Lufthansa a \u00eenceput \u00een luna octombrie \u00een Suedia campania de marketing \u201eschimb\u0103-\u0163i numele \u00een Klauss-Heidi, spune-ne de ce ai f\u0103cut-o \u015fi intr\u0103 \u00een cursa pentru c\u00e2\u015ftigarea unui nou \u00eenceput \u00een Berlin\u201d.<\/p>\n
\nApartamentul pus la b\u0103taie de companie are 70 de metri p\u0103tra\u0163i, un dormitor, balcon \u015fi buc\u0103t\u0103rie mobilat\u0103. Premiul cel mare include o biciclet\u0103 personalizat\u0103 cu noul nume \u00eenscris pe ea, lec\u0163ii de german\u0103 \u015fi dou\u0103 zboruri gratis c\u0103tre Frankfurt sau Munich.<\/p>\n
\nC\u00e2\u015ftig\u0103torul campaniei a fost anun\u0163at s\u00e2mb\u0103t\u0103 de Lufthansa. Acesta este Michael Klaus-Heidi Andersson, are 24 de ani \u015fi este din localitatea suedez\u0103 Fjugesta.<\/p>\n
\nA\u015ftept\u0103rile companiei au fost dep\u0103\u015fite de num\u0103rul mare de persoane care s-au \u00eenscris \u00een competi\u0163ie. Lufthansa a oprit campania cu o lun\u0103 mai devreme. 70% din participan\u0163i sunt b\u0103rba\u0163i \u015fi jum\u0103tate din ei locuiesc \u00een Stockholm.<\/p>\n
\nCeilal\u0163i 41 de concuren\u0163i primesc calitatea de membru silver \u00een cadrul companiei \u015fi 100.000 de kilometri de zboruri gratuite. Un alt concurs lansat de Lufthansa a oferit reduceri pentru utilizatorii care \u00ee\u015fi schimb\u0103 numele pe Facebook.<\/p>\n
\nCampania a fost realizat\u0103 de agen\u0163ia de publicitate DDB. Lufthansa se afl\u0103 \u00eentr-o lupt\u0103 acerb\u0103 a pre\u0163urilor cu al\u0163i 5 operatori aerieni pentru ruta Stockholm-Berlin iar prin aceast\u0103 campanie operatorul german vrea s\u0103 promoveze \u201evisul Berlinului, nu Berlinul cel ieftin\u201d, conform departamentului de marketing al companiei.<\/p>\n
\nReac\u0163ia publicului fa\u0163\u0103 de campanie arat\u0103 deschiderea pentru nou \u015fi pentru descoperirea altor culturi, spune Magnus Engvall, specialist de marketing de la Lufthansa.<\/p>\n
\nCotidianul The New York Times nota \u00een 2011 c\u0103 tot mai mul\u0163i suedezii \u00ee\u015fi schimb\u0103 numele pentru a sc\u0103pa de sufixul tradi\u0163ional \u201eson\u201d dar \u015fi datorit\u0103 unei legi promulgate \u00een 1982 care permite oric\u0103rui cet\u0103\u0163ean s\u0103-\u015fi schimbe numele f\u0103r\u0103 niciun motiv \u00eentemeiat. Svenska Dagbladet, un ziar suedez, scria \u00een 2010 c\u0103 nimeni nu \u00ee\u015fi schimb\u0103 numele at\u00e2t de des precum o fac suedezii.
\n <\/p>\n
\n <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
O campanie de marketing a operatorului aerian Lufthansa a convins 42 de suedezi s\u0103-\u015fi schimbe legal numele \u00een Klaus sau Heidi pentru a c\u00e2\u015ftiga o locuin\u0163\u0103 \u00een Berlin, conform publica\u0163iei online Quartz.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12960,7555,9515,7178],"class_list":["post-102395","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-berlin","tag-campanie","tag-lufthansa","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102395"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102395\/revisions"}],"predecessor-version":[{"id":102410,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102395\/revisions\/102410"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}