{"id":102217,"date":"2013-12-10T18:27:08","date_gmt":"2013-12-10T18:27:08","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=102217"},"modified":"2013-12-10T18:27:08","modified_gmt":"2013-12-10T18:27:08","slug":"studiu-care-sunt-brandurile-in-care-romanii-au-cea-mai-mare-incredere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=102217","title":{"rendered":"STUDIU: Care sunt brandurile \u00een care rom\u00e2nii au cea mai mare \u00eencredere"},"content":{"rendered":"

\n Studiul GfK National Brands & Private Labels Drivers analizeaz\u0103 cinci piloni \u00een func\u0163ie de care consumatorii rom\u00e2ni cump\u0103r\u0103 produse de larg consum \u015fi le diferen\u0163iaz\u0103 de restul juc\u0103torilor din pia\u0163\u0103: notorietatea m\u0103rcii, capacitatea lor de a face consumatorul s\u0103 se simt\u0103 bine, \u00eencrederea \u00een calitate, tradi\u0163ia m\u0103rcii \u015fi raportul bun calitate\/pre\u0163.<\/p>\n

\nAstfel, Heidi de\u0163ine prima pozi\u0163ie printre m\u0103rcile de bunuri de larg consum \u00een a c\u0103ror calitate rom\u00e2nii au cea mai mare \u00eencredere, urmat\u0103 de Santal (b\u0103utur\u0103 r\u0103coritoare), Zewa (h\u00e2rtie igienic\u0103), Granini (b\u0103utur\u0103 r\u0103coritoare) \u015fi Bel Vita (biscui\u0163i).<\/p>\n

\n“\u00cen topul privind \u00eencrederea \u00een calitatea m\u0103rcii, Heidi se diferen\u0163iaz\u0103 foarte puternic \u00een special pe atributele privind \u00eencrederea deplin\u0103 pe care consumatorii o au \u00een aceast\u0103 marc\u0103 \u015fi prin faptul c\u0103 satisface a\u015ftept\u0103ri foarte \u00eenalte. Urm\u0103toarele dou\u0103 clasate se diferen\u0163iaz\u0103 pe atributele de calitate excelent\u0103 \u015fi \u00eencrederea mai mare pe care consumatorii o au \u00een ele \u00een compara\u0163ie cu alte m\u0103rci”, se arat\u0103 \u00een raportul GfK.<\/p>\n

\nCititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Ciocolata Heidi este brandul \u00een calitatea c\u0103ruia rom\u00e2nii au cea mai mare \u00eencredere, urmat de Santal \u015fi Zewa, \u00een timp ce Coca-Cola, Pepsi \u015fi Kinder sunt asociate cu tradi\u0163ia, iar lactatele Pilos \u015fi uleiul Promienna, m\u0103rci private ale Lidl, au cel mai bun raport calitate\/pre\u0163, potrivit datelor GfK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13416,7179,7386,16543,246,10595,7387,482,7176,173,7853,12883],"class_list":["post-102217","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-asociere","tag-brand","tag-branduri","tag-calitate","tag-crestere","tag-incredere","tag-marci","tag-pret","tag-raport","tag-romani","tag-studiu","tag-traditie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102217"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102217\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}