\nFiat, produc\u0103torul italian de automobile, vrea s\u0103 investeasc\u0103 9 miliarde de euro \u00een noi modele de ma\u015fini, pentru a opri pierderile financiare din Europa \u015fi pentru a revitaliza fabricile italiene, scrie Bloomberg Businessweek.<\/p>\n
\nProduc\u0103torul italian se va concentra \u00een cadrul m\u0103rcii Fiat pe variante ale modelelor 500 \u015fi Panda, \u00eens\u0103 \u015fi Maserati \u015fi Alfa Romeo vor fi sus\u0163inute de noile modele \u201cFabricate \u00een Italia\u201d.<\/p>\n
\nCa parte a strategiei de revitalizare a produc\u0163iei \u00een Italia, Fiat va introduce anul viitor modelele sport 500 \u015fi Jeep, precum \u015fi o versiune decapotabil\u0103 de Alfa Romeo 4C. Fiat Punt, modelul emblematic al produc\u0103torului italian, va fi \u00eenlocuit de o versiune cu 5 u\u015fi a Fiat 500.<\/p>\n
\n\u201cEste o mi\u015fcare istoric\u0103 \u015fi curajoas\u0103 s\u0103 abandonezi modelele de la care ai plecat. Merg\u00e2nd mai departe cu un nou 500 \u015fi cu modelele Alfa este singura strategie prin care Fiat va putea continua s\u0103 construiasc\u0103 ma\u015fini \u00een Italia\u201d, a spus Roberto Verganti, profesor de management la Politehnica din Milano.<\/p>\n
\nFiat a anun\u0163at c\u0103 dore\u015fte s\u0103 dezvolte 20 de noi modele pentru Europa p\u00e2n\u0103 \u00een 2016, inclusiv 8 noi modele de Alfa Romeo.<\/p>\n
\nDin cauza sc\u0103derii cererii de ma\u015fini din Italia \u015fi lipsei de noi modele, Fiat a pierdut din cota de pia\u0163\u0103 \u00een Europa \u00een ultimii 4 ani. Anul trecut v\u00e2nz\u0103rile din regiune ale grupului au fost cu 47% mai mici dec\u00e2t \u00een 2009, iar cota de pia\u0163\u0103 a sc\u0103zut la 6,3%, comparativ cu 9,3% \u00een 2009.<\/p>\n
\nSc\u0103derea v\u00e2nz\u0103rilor a dus la pierderi opera\u0163ionale de aproape 2 miliarde de euro din 2011, compania italian\u0103 pierz\u00e2nd 304 milioane de euro \u00een primele nou\u0103 luni ale anului.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fiat, produc\u0103torul italian de automobile, vrea s\u0103 investeasc\u0103 9 miliarde de euro \u00een noi modele de ma\u015fini, pentru a opri pierderile financiare din Europa \u015fi pentru a revitaliza fabricile italiene, scrie Bloomberg Businessweek.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12702,11266,149,7507,7145,161,8200,297],"class_list":["post-102196","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-businessweek","tag-fiat","tag-investitii","tag-italia","tag-italian","tag-miliarde","tag-modele","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102196"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/102196\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}