{"id":10210,"date":"2008-03-12T12:56:07","date_gmt":"2008-03-12T12:56:07","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=10210"},"modified":"2026-04-02T11:27:20","modified_gmt":"2026-04-02T11:27:20","slug":"50-cresterea-estimata-pentru-arnos","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=10210","title":{"rendered":"50%, cresterea estimata pentru Arnos"},"content":{"rendered":"<p>Campania de rebranding va fi sustinuta printr-o campanie TV desfasurata pe cele mai importante canale, print-uri in revistele de profil, outdoor si materiale promotionale. Bugetul de marketing alocat pentru sustinerea acestui brand pentru anul 2008 este de 5.000.000 euro, la valoare rate card.<\/p>\n<p>Tymbark Maspex este prezenta in Romania din anul 1996, atunci fiind cunoscuta sub denumirea de La Festa International, operatiunea de rebranding avand loc in anul 2006.<\/p>\n<p>Arnos Oradea a fost preluat de catre liderul pietei de paste fainoase din Polonia &ndash; Lubella S.A, firma reprezentata pe piata romaneasca de compania Tymbark Maspex Romania. Gama de paste fainoase Arnos fara oua include sapte sortimente: Spaghetti, Fusilli, Penne Rigate, Creste, Gnocchi, Capellini si Tagliatelle.<\/p>\n<p>Tymbark Maspex este prezenta in Romania din anul 1996, atunci fiind cunoscuta sub denumirea de La Festa International, operatiunea de rebranding avand loc in anul 2006.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producatorul de paste fainoase Arnos previzioneaza pentru anul in curs o crestere de 50% a vanzarilor. In februarie compania a relansat marca de paste fainoase Arnos \u2013 gama paste fara oua, procesul de rebranding avand drept tel sa transforme marca in lider in urmatorii 2 ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[9365,9364,6278],"class_list":["post-10210","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-arnos","tag-fainoase","tag-fmcg"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10210"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10210\/revisions"}],"predecessor-version":[{"id":31225,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10210\/revisions\/31225"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}