\nAfi\u015ful inscrip\u0163ionat \u00abAu r\u00e2s c\u00e2nd m-am a\u015fezat la pian \u2013 dar c\u00e2nd am \u00eenceput s\u0103 c\u00e2nt ! \u00bb a fost creat \u00een 1926 \u015fi a devenit unul dintre cele mai populare din istoria afi\u015felor publicitare. Formatul \u00een care a fost scris a fost preluat de nenum\u0103rate ori \u00een ultimii 87 de ani \u015fi \u00ee\u015fi g\u0103se\u015fte acum noua via\u0163\u0103 \u00een site-urile ale c\u0103ror obiective sunt de a crea con\u0163inut care \u0163inte\u015fte corzile sensibile ale cititorilor.<\/p>\n
\nCel care a realizat afi\u015ful este John Caples, advertiser pentru publica\u0163ia New York Times, cu o activitate concentrat\u0103 mai ales pe texte publicitare pentru \u015ecoala American\u0103 de Muzic\u0103. Ceea ce a \u00een\u0163eles Caples a fost c\u0103 un astfel de anun\u0163 nu este despre a vinde lec\u0163ii de pian celor care nu \u015ftiau s\u0103 c\u00e2nte. Trebuia s\u0103 \u00ee\u015fi captureze audien\u0163a cu promisiunea unui beneficiu emo\u0163ional. B\u0103iatul din afi\u015f simte emo\u0163ie dup\u0103 ce c\u00e2nt\u0103 cu succes la pian \u00eentr-un moment \u00een care nimeni nu crede \u00een el, iar cei care citesc anun\u0163ul sunt \u00eencuraja\u0163i s\u0103 \u00eel aprecieze \u015fi s\u0103 simt\u0103 aceea\u015fi emo\u0163ie.<\/p>\n
\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Con\u0163inutul viral al \u015ftirilor publicate \u00een mediul online a devenit o provocare a secolului XXI, iar formul\u0103ri de tipul \u201cnu ai s\u0103 crezi\u201d, \u201cacest lucru te va face s\u0103 pl\u00e2nzi\u201d, \u201cce se va \u00eent\u00e2mpla te va uimi\u201d au devenit re\u0163eta succesului pentru o serie de publica\u0163ii. Acestea sunt folosite din ce \u00een ce mai des \u015fi ajung \u00een prezent s\u0103 deranjeze majoritatea cititorilor, pu\u0163ini dintre ei \u015ftiind c\u0103 \u00een spatele acestora stau zeci de ani de istorie. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[9637,32766,274,242,430,10287,539,7469,245,80,391,10813,10210],"class_list":["post-101926","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-continut","tag-folosire","tag-incepere","tag-istorie","tag-majoritate","tag-mediu","tag-online","tag-presa","tag-prezenta","tag-refuz","tag-schimbare","tag-stiri","tag-succes"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101926"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101926\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}