\nING Bank, Raiffeisen Bank, Banca Transilvania \u015fi BRD Societe Generale sunt totodat\u0103 \u015fi principala banc\u0103 pentru 60% din popula\u0163ia urban\u0103 bancarizat\u0103.
\n\u00cen opinia rom\u00e2nilor, banca cu cea mai bun\u0103 reputa\u0163ie trebuie s\u0103 fie orientat\u0103 c\u0103tre oameni, preocupat\u0103 de satisfac\u0163ia clien\u0163ilor \u015fi condus\u0103 de principii precum onestitatea, transparen\u0163a, etica \u015fi responsabilitatea.<\/p>\n
\n
\nOrientarea c\u0103tre oameni se refer\u0103 la faptul c\u0103 o institu\u0163ie financiar-bancar\u0103 gestioneaz\u0103 corect interesele tuturor p\u0103r\u0163ilor implicate – de la angaja\u0163i p\u00e2n\u0103 la clien\u0163ii b\u0103ncii. Aceast\u0103 caracteristic\u0103 este \u00eent\u0103rit\u0103 \u015fi de a\u015fteptarea rom\u00e2nilor ca o banc\u0103 s\u0103 urm\u0103reasc\u0103 satisfac\u0163ia clien\u0163ilor \u015fi construirea unor rela\u0163ii de \u00eencredere, nu doar propriile interese comerciale.
\nScorul de reputa\u0163ie a fost construit pe \u015fapte piloni: familiaritate, managementul calit\u0103\u0163ii, calitatea produselor \u015fi a serviciilor, performan\u0163a financiar\u0103, calitatea de bun angajator, responsabilitate social\u0103 \u015fi ata\u015fament emo\u0163ional.<\/p>\n
\n
\n\u201cSpre deosebire de alte industrii unde scorurile de reputa\u0163ie sunt mai polarizate, cea financiar-bancar\u0103 are particularitatea unor indicatori foarte apropia\u0163i ca valoare. Oportunitatea pentru juc\u0103torii din banking este de ie\u015fire din pluton prin consolidarea reputa\u0163iei, cu at\u00e2t mai mult cu c\u00e2t aceasta are impact direct \u00een performan\u0163a financiar\u0103 a companiei\u201d, a declarat Simona Dan, business strategy advisor \u00een cadrul GfK Rom\u00e2nia.
\nStudiul de m\u0103surare a reputa\u0163iei \u00een sistemul bancar a fost realizat online cu ajutorul GfK Reputation Management Model, \u00een luna octombrie 2013, pe un e\u015fantion de utilizatori de internet reprezentativ urban.<\/p>\n","protected":false},"excerpt":{"rendered":"
ING Bank, Raiffeisen Bank, Banca Transilvania \u015fi BRD Societe Generale conduc \u00een topul b\u0103ncilor care se bucur\u0103 de cea mai bun\u0103 reputa\u0163ie \u00een Rom\u00e2nia, conform unui studiu de gestionare a reputa\u0163iei realizat de GfK. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[236,237,7267,7610,11056,18076,8210,8754,9803,32991,98,8525,7853],"class_list":["post-101899","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-banca","tag-banca-transilvania","tag-banci","tag-brd","tag-financiar","tag-gestionare","tag-ing","tag-ing-bank","tag-raiffeisen","tag-realizare","tag-romania","tag-societe-generale","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101899"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101899\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}