{"id":101885,"date":"2013-12-02T14:15:00","date_gmt":"2013-12-02T14:15:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=101885"},"modified":"2013-12-02T14:15:00","modified_gmt":"2013-12-02T14:15:00","slug":"romanul-din-fruntea-unui-business-de-200-de-milioane-de-euro-in-cehia-si-slovacia-nu-am-planuri-sa-ma-intorc-in-tara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=101885","title":{"rendered":"Rom\u00e2nul din fruntea unui business de 200 de milioane de euro \u00een Cehia \u015fi Slovacia: “Nu am planuri s\u0103 m\u0103 \u00eentorc \u00een \u0163ar\u0103”"},"content":{"rendered":"

\nPrimul s\u0103u job de CEO a \u00eenceput \u00een 2008, c\u00e2nd Unilever a cump\u0103rat Inmarko, un produc\u0103tor de \u00eenghe\u0163at\u0103 cu afaceri de peste 100 de milioane de euro, a c\u0103rui principal\u0103 pia\u0163\u0103 de desfacere era Siberia, unde se afla \u015fi fabrica (la Novosibirsk). \u201ePare un nonsens s\u0103 vinzi \u00eenghe\u0163at\u0103 \u00een Siberia, dar consumul este foarte mare: \u00een Rusia se face \u00eenghe\u0163at\u0103 cu con\u0163inut foarte mare de gr\u0103sime, pentru c\u0103 de asta oamenii au nevoie, iar oamenii consum\u0103 pe strad\u0103 \u00eenghe\u0163at\u0103 \u015fi la temperaturi mai mici de -20 de grade.”<\/p>\n

\nManagerul crede c\u0103 l-a ajutat mult faptul c\u0103 a ajuns \u00een Rusia av\u00e2nd experien\u0163a din mai multe \u0163\u0103ri: \u201eRusia nu se poate numi o \u0163ar\u0103, fiindc\u0103 are popula\u0163ia unui continent: rase \u015fi culturi diferite, stiluri de via\u0163\u0103 care merg de la s\u0103r\u0103cie p\u00e2n\u0103 la cel mai luxos lux \u015fi mai ales distan\u0163ele enorme care trebuie parcurse, unele f\u0103r\u0103 niciun fel de infrastructur\u0103 – din Transsiberian, \u00eenghe\u0163ata trebuie desc\u0103rcat\u0103, transportat\u0103 cu ni\u015fte camioane pe o por\u0163iune de \u015fosea \u015fi apoi \u00eenc\u0103rcat\u0103 pe barje; s\u0103 urm\u0103re\u015fti acest proces de mai multe ori la minus 20 de grade nu cred c\u0103 este visul multor oameni -, dar sunt satisfac\u0163ii oricum.”<\/p>\n

\n\"\"<\/p>\n

\n\u201eSunt o persoan\u0103 prietenoas\u0103 \u015fi cred c\u0103 asta m-a ajutat \u00een Rusia \u015fi nu numai \u2013 sociabilitatea este una dintre particularit\u0103\u0163ile rom\u00e2nilor care \u00eei ajut\u0103 s\u0103 se descurce oriunde. Dac\u0103 adaugi naturale\u0163e \u015fi bun-sim\u0163 oric\u0103rui executiv priceput, lucrurile vor merge bine pentru el\u201e, explic\u0103 Florin Trandafirescu evolu\u0163ia managerilor rom\u00e2ni. \u0162ine s\u0103 precizeze c\u0103 din fiecare \u0163ar\u0103 au plecat manageri c\u0103tre alte \u0163\u0103ri, deoarece \u201emanagamentul nu are v\u00e2rst\u0103 sau pa\u015faport\u201e, dar c\u0103 rom\u00e2nii se remarc\u0103 prin rezisten\u0163\u0103 \u015fi adaptabilitate, ca mai to\u0163i managerii est-europeni. \u201eVorbim despre o genera\u0163ie care a absolvit facultatea odat\u0103 cu eliberarea \u0163\u0103rilor din blocul est-european, genera\u0163ie care a luptat s\u0103 \u00eei fie bine”, sintetizeaz\u0103 managerul.<\/p>\n

\nDup\u0103 cinci ani la conducerea Inmarko, Florin Trandafirescu a primit propunerea de a prelua conducerea Unilever Cehia \u015fi Slovacia, o afacere mult mai divers\u0103 din punctul de vedere al portofoliului. De c\u00e2nd a preluat noul job, a bifat \u015fi prima tranzac\u0163ie, prin achizi\u0163ia brandului Savo de la Bochemie. \u201eNu am deocamdat\u0103 planuri s\u0103 m\u0103 \u00eentorc la un moment dat \u00een Rom\u00e2nia sau s\u0103 m\u0103 stabilesc \u00een alt\u0103 parte. Deocamdat\u0103 m\u0103 mut \u00een func\u0163ie de job”, spune Florin Trandafirescu.<\/p>\n","protected":false},"excerpt":{"rendered":"

De dou\u0103 s\u0103pt\u0103m\u00e2ni, Florin Trandafirescu este \u00een continuu pe drum, \u00eentre Praga, Londra, Budapesta \u015fi Bratislava, unde l-au g\u0103sit \u00eentreb\u0103rile despre expa\u0163ii din Rom\u00e2nia. Florin Trandafirescu este unul dintre managerii care au f\u0103cut carier\u0103 \u00een afara \u0163\u0103rii \u00eencep\u00e2nd cu anii \u201990, c\u00e2nd multina\u0163ionalele au recrutat manageri din \u0163\u0103rile ale c\u0103ror grani\u0163e tocmai se deschiseser\u0103, pentru a forma o pepinier\u0103 de executivi regionali.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698,3850,7218,7142],"tags":[35841,535,173,7162,35842],"class_list":["post-101885","post","type-post","status-publish","format-standard","hentry","category-cover-story","category-lideri","category-resurse-umane","category-transporturi","tag-florin-trandafirescu","tag-lideri","tag-romani","tag-slovacia","tag-unilever-cehia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101885"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101885\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}