\nInvesti\u0163ia necesar\u0103 pentru implementarea noii game de produse se ridic\u0103 la peste 1.100.000 lei. Aceasta const\u0103 \u00een amenajarea magazinelor Lem\u2019s desemnate cu standuri speciale pentru colec\u0163ia de a\u015fternuturi, traininguri pentru angaja\u0163i \u015fi investi\u0163ia \u00een marketing. Proiectul va fi implementat p\u00e2n\u0103 la sf\u00e2r\u015fitul anului \u00een peste 65 magazine din toat\u0103 \u0163ara. Principalele ora\u015fe \u00een care se g\u0103se\u015fte deja colec\u0163ia sunt: Bucure\u015fti, Ploie\u015fti, Giurgiu, Boto\u015fani, Ia\u015fi, Buz\u0103u, Alba Iulia, Oradea, T\u00e2rgu Jiu, Craiova, Bra\u015fov, Foc\u015fani, Tecuci. <\/p>\n
\n\u201eProcesul de \u00eembun\u0103t\u0103\u0163ire \u015fi dezvoltare de noi produse, pe baza unei cercet\u0103ri de pia\u0163\u0103 am\u0103nun\u0163ite, face parte din strategia de dezvoltare Lem\u2019s\u201d declar\u0103 Adrian Rizea, director comercial Lem\u2019s.<\/p>\n
\nDup\u0103 ce compania a lansat anul trecut colec\u0163ia de saltele realizate cu tehnologie de ultim\u0103 genera\u0163ie, destinate unui somn s\u0103n\u0103tos, colec\u0163ia de a\u015fternuturi vine \u00een completarea gamei de produse destinate somnului.<\/p>\n
\n\u201d\u00cen urma experien\u0163ei acumulate \u015fi a numeroaselor studii realizate la nivelul magazinelor Lem\u2019s, am constatat c\u0103 era nevoie de aceast\u0103 completare a gamei de produse. Comportamentul consumatorului s-a schimbat radical \u00een ultimii ani \u00een ceea ce prive\u015fte elementele esen\u0163iale destinate odihnei. Exist\u0103 cerere \u015fi o aten\u0163ie sporit\u0103 pentru produse de calitate care asigur\u0103 un somn s\u0103n\u0103tos. P\u00e2n\u0103 la urm\u0103, este un comportament normal, \u00een condi\u0163iile \u00een care ne petrecem o treime din via\u0163\u0103 dormind\u201d, declar\u0103 Adrian Rizea.<\/p>\n
\n\u201elem\u2019s bedding collection\u201d reuneste peste 60 modele \u015fi dimensiuni de perne \u015fi pilote. Oferta magazinelor Lem\u2019s include protec\u0163ii de pat, perne \u015fi pilote fabricate din materiale naturale, ca puful \u015fi pana de g\u00e2sc\u0103, bambusul sau l\u00e2na, care men\u0163in temperatura corpului, permit evaporarea rapid\u0103 a transpira\u0163iei \u015fi sunt anti-alergice \u015fi anti-acarieni dar \u015fi \u00eenlocuitori sintetici ca nanofibra \u015fi vata siliconic\u0103. Toate produsele din \u201dlem\u2019s bedding collection\u201d sunt fabricate 100% \u00een Rom\u00e2nia. Produc\u0103torul ofer\u0103 o garan\u0163ie de p\u00e2n\u0103 la opt ani pentru aceste produse. \u201dCifrele ne arat\u0103 c\u0103 aproximativ 90% din cei care vin \u00eentr-un magazin Lem\u2019s achizi\u0163ioneaz\u0103 patul \u00eempreun\u0103 cu salteaua, iar peste 50% din aces\u0163ia \u00ee\u015fi doresc \u015fi a\u015fternuturi,\u201d adaug\u0103 Rizea.<\/p>\n
\nCompania Lemet a dezvoltat brandul de magazine Lem\u2019s pentru desfacerea produselor sale. \u00cen prezent re\u0163eaua are cea mai mare acoperire la nivel na\u0163ional, peste 65.000 mp de retail amenaja\u0163i \u00een toate jude\u0163ele \u0163\u0103rii la acela\u015fi standard. In fabrica Lemet c\u00e2t \u015fi \u00een re\u0163eaua sunt peste 1.350 de angaja\u0163i.<\/p>\n
\nFabrica Lemet din C\u00e2mpina a fost \u00eenfiin\u0163at\u0103 \u00een 1991, \u00een prezent halele de produc\u0163ie acoperind o suprafa\u0163\u0103 de peste 35.000 mp. Capacitatea actual\u0103 de prelucrare a Lemet este de aproximativ 1.200.000 de metri p\u0103tra\u0163i de PAL pe an, pe poarta fabricii ie\u015find anual peste 360.000 de module de mobil\u0103. Liniile de produc\u0163ie sunt complet automatizate, baz\u00e2ndu-se pe cele mai noi tehnologii existente la nivel mondial.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lemet, unul dintre cei mai mari produc\u0103tori de mobil\u0103 la nivel na\u0163ional, include \u00eencep\u00e2nd cu aceast\u0103 lun\u0103 \u00een oferta de produse colec\u0163ia de a\u015fternuturi \u201elem\u2019s bedding collection\u201d. Noua colec\u0163ie reuneste o gam\u0103 variat\u0103 de pilote, perne \u015fi protec\u0163ii pentru saltele, toate fabricate \u00een Rom\u00e2nia sub marca Green Future. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[7974,280,387,257,7541],"class_list":["post-101726","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-colectie","tag-fabrica","tag-magazine","tag-mobila","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101726"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101726\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}