{"id":101634,"date":"2013-11-25T12:35:00","date_gmt":"2013-11-25T12:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=101634"},"modified":"2013-11-25T12:35:00","modified_gmt":"2013-11-25T12:35:00","slug":"black-friday-2013-a-adus-la-emag-comenzi-de-23-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=101634","title":{"rendered":"Black Friday 2013 a adus la eMAG comenzi de 23 de milioane de euro"},"content":{"rendered":"<p>\n&#8220;Reducerile \u00een valoare total\u0103 de 10 milioane de euro au sus\u0163inut dublarea comenzilor fa\u0163\u0103 de anul trecut\u201d, spune <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/iulian-stanciu-11576258\">Iulian Stanciu<\/a>, Director General eMAG.<\/p>\n<p>\nLa startul Black Friday, ora 06:55, pe site-ul eMAG erau 100.000 de oameni. \u00cen momentul de v\u00e2rf, au fost 160.000 de vizitatori simultan pe site, iar pe parcursul \u020bntregii zile au fost \u00eenregistrate 3,1 milioane de vizite. Cre\u015fterea traficului fa\u0163\u0103 de anul trecut a fost sus\u0163inut\u0103 de zona de telefoane mobile, care a generat 450.000 de vizite \u015fi 13.000 de comenzi.<\/p>\n<p>\nCea mai mare comand\u0103 plasat\u0103 de pe telefonul mobil, echivalentul a 22.000 de euro, a fost un Ford Kuga.Livrarea produselor a \u020bnceput de vineri, iar jum\u0103tate dintre acestea vor ajunge la clien\u0163i \u020bn cursul zilei de 25 noiembrie. P\u0203n\u0103 la data de 29 noiembrie, toate comenzile vor fi livrate.<\/p>\n<p>\n\u00cen total, clien\u0163ii eMAG au cump\u0103rat, de Black Friday, 40.000 de tablete, 30.000 de telefoane, 10.000 de televizoare, 12.000 de camere foto \u015fi video, 45.000 de produse electrocasnice, de la frigidere \u015fi ma\u015fini de sp\u0103lat, p\u00e2n\u0103 la mixere, storc\u0103toare \u015fi expresoare. Cel mai rapid ritm de v\u00e2nzare a fost la categoria tabletelor de 99 de lei: \u00een primele 5 minute au fost v\u0203ndute 1.000 de tablete, 3 tablete pe secund\u0103. \u00cen topul v\u0203nz\u0103rilor s-a situat \u015fi categoria produselor de bricolaj pentru cas\u0103 \u015fi gr\u0103din\u0103, cu 9.000 de produse. Prin intermediul eMAG Marketplace, cel mai bine s-au v\u00e2ndut juc\u0103riile \u015fi c\u0103r\u0163ile: 10.000 de juc\u0103rii \u015fi 17.000 de c\u0103r\u0163i v\u00e2ndute.&nbsp;<\/p>\n<p>\nPe parcursul unei singure zile, pe eMAG s-au comandat 60 de autoturisme \u00een valoare de peste 1 milion de euro de la Dacia, Ford, Mitsubishi, Hyundai \u015fi Mercedes-Benz. Mai mult, au fost generate peste 300 de cereri suplimentare din partea clien\u0163ilor care \u015fi-au dorit autoturismele, dar care nu au reu\u015fit s\u0103 plaseze o comand\u0103 \u00een oferta de Black Friday.&nbsp;<\/p>\n<p>\nDin categoria auto a venit, \u020bn acest an, \u015fi cel mai scump produs comandat online: Mercedes-Benz, Clasa E 220 CDI Sedan, \u00een valoare de 45.000 de euro. Primul autoturism, un Ford Focus, a fost deja livrat \u020bn Bucure\u015fti.<\/p>\n<div style=\"margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Arial, Helvetica, sans-serif;\">\n<p style=\"margin: 0px 0px 10px; padding: 0px; line-height: 17px;\">\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/iulian-stanciu-11576258\" style=\"color: rgb(0, 66, 118);\">Iulian Stanciu<\/a>&nbsp;conduce afacerile eMag, iar&nbsp;<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/dan-ostahie-11722662\" style=\"color: rgb(0, 66, 118);\">Dan Ostahie<\/a>&nbsp;este \u015feful Altex.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La eMAG, de Black Friday, au foist comandate 250.000 de produse \u020bn valoare total\u0103 de 23 milioane de euro, peste estim\u0103rile ini\u0163iale, sus\u0163ine compania \u00eentr-un comunicat. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,8505,272,32562,11737,21062,59,7541,13719,24193,465],"class_list":["post-101634","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-comenzi","tag-companie","tag-comunicat","tag-director-general","tag-dublare","tag-emag","tag-produse","tag-sustinere","tag-trecut","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101634"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101634\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}