{"id":10145,"date":"2008-03-06T18:51:01","date_gmt":"2008-03-06T18:51:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=10145"},"modified":"2026-04-02T11:25:08","modified_gmt":"2026-04-02T11:25:08","slug":"140-000-de-euro-cea-mai-mare-campanie-publicitara-in-lift","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=10145","title":{"rendered":"140.000 de euro, cea mai mare campanie publicitara in lift"},"content":{"rendered":"<p>Clientul este Profine Romania, distribuitorul pe piata locala al marcilor Trocal si K\u00f6mmerling, lider international in domeniul sistemelor de tamplarie PVC. <\/p>\n<p>&quot;Strategia de marketing urmareste maximizarea &ldquo;brand awareness&rdquo;-ului, pentru marcile Trocal si K\u00f6mmerling, prin alocarea unor resurse importante campaniilor outdoor si indoor. Indoor-ul (cu reclama in lift) este cea mai importanta parte a noii strategii de marketing&rdquo;, spune Octavian Pascu, coordonator de marketing al companiei Profine Rom\u00e2nia<\/p>\n<p>Campania se desfasoara in 1000 de lifturi din blocuri de locuinte din Bucuresti. <\/p>\n<p>Infiintata in 2005, firma Elevate estimeaza pentru acest an o cifra de afaceri de 600.000 de euro, contul Profine insemnand aproximativ 20% din totalul prevazut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevate, agentie indoor specializata in reclama in lift, a incheiat un contract de 140.000 Euro pentru 2008, acesta fiind cea mai importanta campanie publicitara a companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[9281,9282,9283,6763],"class_list":["post-10145","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-elevate","tag-lift","tag-neconventional","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10145"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10145\/revisions"}],"predecessor-version":[{"id":31172,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10145\/revisions\/31172"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}