\n El a fost \u015fi sursa de insipira\u0163ie pentru o genera\u0163ie de antreprenori din domeniu, inclusiv pentru fondatorii re\u0163elei de cafenele Starbucks. Alfred Peet s-a n\u0103scut \u00een Olanda, unde a \u00eenv\u0103\u0163at tainele nego\u0163ului cu cafea \u00een timp ce cur\u0103\u0163a ma\u015fin\u0103riile \u015fi f\u0103cea comisioanele pentru tat\u0103l s\u0103u, care avea o mic\u0103 afacere \u00een domeniul pr\u0103jirii cafelei. \u00cen adolescen\u0163\u0103 s-a mutat \u00een Londra, unde a urmat un stagiu de ucenicie \u00een cadrul unei companii produc\u0103toare de cafea \u015fi ceai.<\/p>\n
\nA c\u0103l\u0103torit apoi \u00een Indonezia, unde a lucrat ca degust\u0103tor de ceai, iar \u00een 1955 a imigrat \u00een San Francisco. Dup\u0103 mai mul\u0163i ani \u00een care a locuit \u00een SUA, la 49 de ani, Peet a decis s\u0103 \u00eenceap\u0103 propria afacere cu cafea. Banii de \u00eenceput i-a avut de pe urma mo\u015ftenirii, la moartea tat\u0103lui. A cump\u0103rat un pr\u0103jitor de cafea \u015fi a \u00eenceput s\u0103 v\u00e2nd\u0103 cafea pr\u0103jit\u0103 \u00een mod tradi\u0163ional \u015fi ceai \u00eentr-un magazin deschis \u00een apropierea Universit\u0103\u0163ii din California. <\/p>\n
\nA hot\u0103r\u00e2t s\u0103 deschid\u0103 magazinul pentru c\u0103 \u015ftia c\u0103 exist\u0103 \u015fi cafea de calitate, dar nimeni din State nu o cump\u0103ra. \u00ce\u015fi conducea afacerea dup\u0103 filosofia conform c\u0103reia ar trebui s\u0103 existe cea mai mic\u0103 distan\u0163\u0103 posibil\u0103 \u00eentre cel care pr\u0103je\u015fte cafeaua \u015fi client. Pentru a-i face \u015fi pe consumatori s\u0103 \u00een\u0163eleag\u0103 acest lucru, a deschis \u00een cadrul magazinului \u015fi o cafenea \u00een care ei puteau s\u0103 deguste b\u0103utura gata preparat\u0103. \u00cen plus, a angajat oameni care s\u0103 lucreze \u00een call centere \u015fi care, \u00een afar\u0103 de misiunea de a supraveghea comenzile, erau aten\u0163i la recomand\u0103rile referitoare la sortimente noi. \u00cen 1979, Peet a v\u00e2ndut compania unui competitor, Sal Bonavita, c\u0103ruia i-a r\u0103mas mentor \u015fi i-a ghidat pa\u015fii p\u00e2n\u0103 \u00een 1984. C\u00e2\u0163iva ani mai t\u00e2rziu, Peet a r\u0103scump\u0103rat totu\u015fi compania \u00eempreun\u0103 cu al\u0163i investitori, printre care \u015fi Jerry Baldwin, unul dintre fondatorii Starbucks.<\/p>\n
\n\u00cen prezent, exist\u0103 circa 200 de magazine Peet\u2018s Coffee \u00een SUA, dintre care o mare parte \u00een zone cu trafic mare, ca aeroporturile \u015fi campusurile universitare. Expansiunea re\u0163elei a fost mai \u00eenceat\u0103 dec\u00e2t \u00een cazul Starbucks, afacerea fiind axat\u0103 pe v\u00e2nzarea de boabe de cafea \u015fi ceai, mai pu\u0163in pe comercializarea b\u0103uturilor gata preparate. \u00cen 2012, Peet\u2019s a fost cump\u0103rat de compania german\u0103 Joh. A. Benckiser (care a cump\u0103rat \u015fi produc\u0103torul de cafea Caribou Coffee) pentru 974 mil. dolari.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Supranumit \u201ebunicul cafelei gourmet\u201e, Alfred H. Peet a generat o revolu\u0163ie \u00een pr\u0103jirea boabelor de cafea care a condus la apari\u0163ia sortimentelor rafinate \u00een \u00eentreaga lume. De la primul magazin deschis de Peet \u00een 1966, lan\u0163ul a ajuns s\u0103 \u00eemp\u00e2nzeasc\u0103 zece state americane sub numele Peet\u2019s Coffee and Tea (Cafeaua \u015fi ceaiul lui Peet).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[81,21816,15374,307,9686,272,470,83,274,14425,8301,5836,9768,7543,17071,8984,5061,4878],"class_list":["post-101299","post","type-post","status-publish","format-standard","hentry","category-special","tag-afaceri","tag-americane","tag-aparitie","tag-cafea","tag-ceai","tag-companie","tag-cumparare","tag-deschidere","tag-incepere","tag-indonezia","tag-magazin","tag-nume","tag-olanda","tag-retea","tag-revolutie","tag-starbucks","tag-tata","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101299"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101299\/revisions"}],"predecessor-version":[{"id":101318,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101299\/revisions\/101318"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}