{"id":101277,"date":"2013-11-14T12:28:41","date_gmt":"2013-11-14T12:28:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=101277"},"modified":"2013-11-14T12:28:41","modified_gmt":"2013-11-14T12:28:41","slug":"studiu-factorii-care-influenteaza-cosul-de-cumparaturi-in-ce-conditii-creste-suma-cheltuita-in-mall-si-cum-putem-lasa-mai-putini-bani-in-magazine","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=101277","title":{"rendered":"STUDIU: Factorii care influen\u0163eaz\u0103 co\u015ful de cump\u0103r\u0103turi. \u00cen ce condi\u0163ii cre\u015fte suma cheltuit\u0103 \u00een mall \u015fi cum putem l\u0103sa mai pu\u0163ini bani \u00een magazine"},"content":{"rendered":"

\n Timpul petrecut \u00eentr-un centru comercial, num\u0103rul de magazine vizitate, v\u00e2rsta \u015fi frecven\u0163a sunt cei mai importan\u0163i factori care influen\u0163eaz\u0103 co\u015ful de cump\u0103r\u0103turi al vizitatorului de mall, conform rezultatelor Retail Metrics, produs dezvoltat de DTZ Echinox.<\/p>\n

\nFolosind metode cantitative complexe, DTZ a urm\u0103rit determinarea factorilor care influen\u0163eaz\u0103 co\u015ful de cump\u0103r\u0103turi al unui vizitator \u00eentr-un centru comercial. S-au luat \u00een considerare 25 de factori precum v\u00e2rsta, sexul, veniturile, educa\u0163ia, timpul petrecut \u00een mall, frecven\u0163a vizitelor, etc., iar \u00een final au fost valida\u0163i patru: num\u0103rul de magazine vizitate, frecven\u0163a de vizitare, timpul petrecut \u00een centru \u015fi v\u00e2rsta.<\/p>\n

\nCititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Un studiu DTZ privind factorii care influen\u0163eaz\u0103 co\u015ful de cump\u0103r\u0103turi arat\u0103 c\u0103 la fiecare minut petrecut \u00een mall un vizitator cheltuie \u00een medie mai mult cu 0,2 lei-1 leu, iar fiecare an \u00een plus al celor care fac cump\u0103r\u0103turi \u00een centrele comerciale reduce suma cheltuit\u0103 cu 0,1-0,3 lei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[82,7219,8966,283,10327,246,10129,33225,32965,387,7220,8316,8327,7853,19707,15469],"class_list":["post-101277","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bani","tag-centre-comerciale","tag-centru-comercial","tag-cheltuieli","tag-conditii","tag-crestere","tag-cumparaturi","tag-frecventa","tag-influentare","tag-magazine","tag-mall","tag-reducere","tag-scadere","tag-studiu","tag-timp","tag-vizita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101277"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/101277\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}